An online digital media centre

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Information about An online digital media centre

Published on March 4, 2014

Author: CharityComms



Susanna Flood, Amnesty International
PR in the digital age conference

An online digital media centre Susanna Flood, Director of Media, Amnesty International

What are we doing here? An interactive session to look at innovation and best practice in how charities are using their websites to provide multimedia resources for journalists, and to share experiences of challenges and success.

A few ground rules:  An interactive session  Share ideas / solutions  Compare experiences

Quick survey:  Who has a digital media centre?  How prominent is it on your web site?  What works about it?  What doesn’t work?

Start with the basics…

What do journalists want?  To find their own stories  Original content and points of views  Strong AV / multimedia content  Easy access

Let’s take a look at the Amnesty International web site…

Hits on the Media Centre: January 2014 Press Release New-satellite-images-show-scale-north-korea-s-repressive-prison-camps-2013- Unique Pageviews Pageviews 24485 21979 1206 1073 Egypt-three-years-wide-scale-repression-continues-unabated-2014-01-22 682 549 Egypt-three-years-wide-scale-repression-continues-unabated-2014-01-22 662 562 UAE-end-downward-cycle-unfair-political-trials-2014-01-20 530 485 Singapur-sentencia-historica-anula-pena-muerte-2013-11-14 415 396 Nigerian-president-must-reject-harsh-bill-same-sex-unions-2013-12-20 364 323 Romanian-court-victory-forced-eviction-roma-cluj-napoca-illegal-2014-01-07 319 284 Iran-hangs-40-people-two-weeks-amid-surge-executions-2014-01-16 289 251 Morocco-amendment-rape-provision-step-right-direction-2014-01-22 286 255 Cuba-intensifica-la-represi-n-en-las-horas-previas-la-cumbre-de-la-celac-20

Hits on the News Pages: January 2014 Story Iran-hangs-40-people-two-weeks-amid-surge-executions-2014-01-16 Unique Pageviews Pageviews 16576 15449 USA-texas-execution-would-violate-international-court-ruling-2014-01-17 4149 3861 Egypt-three-years-wide-scale-repression-continues-unabated-2014-01-23 4047 3559 All News 3216 2340 Malaysia-move-outlaw-human-rights-groups-assault-freedom-2014-01-08 2697 2527 Bulgaria-shamed-over-asylum-seekers-2014-01-03 2603 2338 Ukraine-must-act-immediately-halt-escalation-violence-2014-01-22 2499 2246 Ukraine-s-new-charter-oppression-2014-01-17 2322 2133 Thailand-restraint-urged-shutdown-protests-2014-01-10 2250 2063 Cambodia-police-kill-striking-garment-workers-2014-01-03 2241 2047

Total hits in 2013 3,000,000 2,590,461 2,500,000 2,000,000 1,500,000 1,000,000 500,000 458,353 0 Media centre News page


And some other web sites…

Our next development…

Social media

What about social media?  Who uses twitter / Facebook for media outreach?  How does social media drive news traffic?  Do you need different feeds?  How to integrate into your digital media centre?

Questions / Discussion?

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