Published on March 3, 2014
Codes On the Interpretation of Visual/Cultural codes
Aims & Objectives • Lesson Aim: o To define the system of Codes & Conventions o To apply this system to a number of images and movie trailers to reinforce understanding. • Lesson Objective: o To ask a number of questions about visual symbols o To create a table of visual, audio & technical codes
Codes & Conventions • The system we use for ‘reading’ the media is a combination of CODES and CONVENTIONS. • A CODE is a visual, audio or technical element that an audience has learnt to imply meaning. • Conventions are recurring elements that group together to make a GENRE.
A useful metaphor? • Codes are like words in a language • Conventions tell the audience what language is being spoken
Codes • All codes have a denotation and a connotation. • The denotation is the literal meaning of a code • The connotation is a symbolic meaning of a code
Interpreting Visual Codes • Facial Expressions • Body Language • Physical Appearance & Clothing • Props • Location • Colours • Graphics • Famous Stars / characters All of these visual codes are unconsciously ‘read’ by audiences who then use them to understand things like genre and narrative
Technical / Audio Codes • • • • • • Camera Angles Camera Movement Mode Of Address Lighting Editing techniques Special Effects / CGI • • • • • Music Accents Sound Effects Voiceover Diegetic / Nondiegetic sounds
Examples • https://www.youtube.com/watch?v=0UMMGNxg1L g • https://www.youtube.com/watch?v=iu6IWnN-XKo
... This article introduces programming with the C# language using the Microsoft Visual C# 2005 ... an introduction of C# and ... Code: Visual C# ...
Introduction to Programming/About Programming. ... CPython (Python), PHP 4 and above (PHP), Visual Basic 6 P-code ... Introduction to Programming;
Introduction to Visual Studio .NET Paul D. Sheriff PDSA, Inc. ... View Code: Displays the code for the file that has focus in the Solution Explorer.
Copy of MS1: Key Areas of the ... Revision Audience 1-3 audio-visual texts chosen from: Genre Conventions: What is the genre? How do we know the text is ...
Transcript of MS1: Key Areas of the Exam. ... Revision Audience Revision 1-3 audio-visual texts chosen from: Genre Conventions: What is the genre?
Introduction to Visual Basic. Coverage: ... § Click the View Code icon in the Solution Explorer to open the coding window.
Introduction: Visual ... "Introduction to Programming in Visual BASIC 6.0" gives a careful ... lines of code to enter into the code window as a kind of ...