advertisement

An Introduction to Video Analytics

44 %
56 %
advertisement
Information about An Introduction to Video Analytics
Business & Mgmt

Published on February 20, 2014

Author: chartbeat

Source: slideshare.net

Description

Like all of Chartbeat Publishing products, the Video Dashboard offers real-time insights to provide a clear understanding around what’s resonating with your users.
advertisement

AN INTRODUCTION TO VIDEO ANALYTICS

Today in the United States, 89 million people are going to watch 1.2 billion online videos.* * According to comScore 2 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

Video is going to conquer the web. According to Cisco... “Consumers are adopting video very quickly... I think this industry is Globally, online video traffic will about to explode.” account for more than half of all consumer Internet traffic in 2016. 3 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO — Tim Armstrong, CEO – Tim Armstrong, CEO of AOL of AOL

But with traditional analytics, how do you know if a video is... Holding your viewers' Contributing to your Driving visitors to your attention? audience growth? other content? 4 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

The truth is, with traditional video analytics... 5 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

You can't. 6 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

Traditional video analytics services usually fall into one of three camps: EVENT PLAYER TECHNOLOGY FOCUSED FOCUSED FOCUSED 7 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

Event-Focused Services Because they're built to capture activity based on specific user actions, "eventfocused" services only provide very limited information. They might tell you that a video started or finished playing, but they'll tell you nothing about what happened in the time between. Starts ? ? ? ? ? ? ? ? ? ? ? ? 8 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO Completes

Player-Focused Services "Player-focused” services only measure the stuff that happens within the confines of a video player. Because they have no access to data from outside the player, they tend to operate in a vacuum. They're unable to understand the impact video has on a page or across your site. 9 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

Technology-Focused Services For "technology-focused" services—typically content delivery networks (CDNs)— the emphasis is on the technical facets of delivering content. The analytics are geared toward video quality and operating performance—think buffering events and error conditions. Buffering... 10 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

None give you the whole story. 11 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

They just aren't measuring up. 12 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

That's why we built the Chartbeat Publishing Video Dashboard... EVENT PLAYER TECHNOLOGY FOCUSED FOCUSED FOCUSED The Chartbeat Publishing Video Dashboard 13 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

To help you measure what's actually happening, on a second-by-second basis, in real time. Know what content is truly resonating with your audience. Starts 14 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO Completes

To help you build much-needed context around the performance of your video content. Understand the impact of a video on a page or across a website. 15 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

To give you the insights you need to make smart editorial and audience development decisions. Because that's what it's all about, isn't it? 16 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

The Chartbeat Publishing Video Dashboard can help you find the answers to the questions you've long been asking... 17 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

Was your video actually seen and watched? Were viewers engaged? 18 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

How are your videos performing independently and in aggregate? 19 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

How are your videos affecting your written content, the rest of your website, and your audience’s behavior? 20 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

The answers are waiting. 21 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

There's so much more the Chartbeat Publishing Video Dashboard can do for you, too. 22 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

Engagement Score One-to-one comparisons of all your videos using a single score created by our team of data scientists. 1 2 23 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO 3

Ad Drop-off An impact assessment of your videos' pre-roll advertising, helping you to know if ads are stopping viewers from getting to the meat of your content. 24 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

Video Tracking Tracking for all your videos, regardless of where they've been embedded—on your website or someone else’s. The Chartbeat Publishing Video Dashboard 25 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

Top Articles Without Video Opportunities to drive longer visitor engagement and grow your audience, by pairing your best videos with your best stories. 26 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

The Chartbeat Publishing Video Dashboard is the only video analytics platform designed specifically for editorial teams. 27 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

The right information, in the right hands, at exactly the right time. 28 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

That's what transforms businesses. API Support Available 29 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

Press Play Let's talk about how we can help you achieve your goals for video content. 646-218-9333 | productoutreach@chartbeat.com | chart.bt/video 30 | AN INTRODUCTION TO VIDEO ANALYTICS | CHART.BT/VIDEO

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

Introduction to video analytics | EE Times

Video Analytics is enabling a rapidly growing number of embedded video products such as smart cameras and intelligent digital video recorders (DVRs) with ...
Read more

CCTV Video Analytics Introduction - Clearview ...

Presentation of Observision Video Analytics software to create intelligent video systems for ... CCTV Video Analytics Introduction - Clearview ...
Read more

Check out the Intro to Google Analytics video here

Hier sollte eine Beschreibung angezeigt werden, diese Seite lässt dies jedoch nicht zu.
Read more

1. Introduction to Google Analytics | Google Analytics IQ ...

Want to watch this again later? Sign in to add this video to a playlist. In this lesson, you will learn: * what Google Analytics can do for your ...
Read more

Video: Introduction - Firebase Help

Video: Introduction. Was this article helpful ... Firebase Analytics first steps. Get started with Firebase Analytics; Video: Introduction; Video: Evaluate ...
Read more

Introduction to Data Analytics - Course

Courses » Introduction to Data Analytics. Announcements; ... Every week we will have between 3-7 video lectures ... Introduction and Concepts ...
Read more

Video Analytics | ACTi Corporation

ACTi video analytics are designed to help you transform your video surveillance network into a smart ... Introduction. Intelligent Video ...
Read more

Introduction to Data Analytics with MATLAB - MATLAB Video

Adam Filion, MathWorks MATLAB ® capabilities address major data analytics challenges such as: Accessing and exploring data from a variety of sources ...
Read more

Introduction to Data Analytics - Course

Introduction to Data Analytics ABOUT THE COURSE. Data Analytics is the science of analyzing data to convert information to useful knowledge. This knowledge ...
Read more