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An Introduction to Cult Branding - the truth behind customer loyalty!

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Information about An Introduction to Cult Branding - the truth behind customer loyalty!
Business & Mgmt

Published on March 19, 2009

Author: cultbranding.com

Source: slideshare.net

Description

An Introduction to Cult Branding provides the basic understanding of what Cult Brands are as well as the guiding principles they all share. Based on the research presented in The Power of Cult Branding, co-authored by BJ Bueno, this deck gives you the foundation needed to begin exploring authentic customer loyalty.
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