An integrated PR launch

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Information about An integrated PR launch

Published on March 4, 2014

Author: CharityComms



Kim Sanders, Girlguiding UK
PR in the digital age conference

Girls’ Attitudes Survey: An integrated PR launch Kim Sanders PR Manager Girlguiding @kimmyksanders @Girlguiding

Who is Girlguiding? Leading charity for girls and young women in the UK • Over half a million members • For girls and young women age 5-25 • Four sections - Rainbows, Brownies, Guides, The Senior Section plus 100k volunteers • • • • We We We We are for all girls give girls their own space give girls a voice change as the lives of girls change

• Ground-breaking annual survey of girls’ opinions. • Enables us to discover what motivates and constrains today’s girls.

Girls’ Attitudes Survey Respected research Five year study Tracked trends Authentic engagement Informs programme

Also a great news hook but… • Breadth of research • Gives girls a voice on their experience • Simple message/theme

And now for some stats… • Seven national broadcast hits, 13 national print/online, 17 regional broadcast, 21 regional/local/print/online • Sky, BBC Breakfast, CBBC Newsround, BBC World Service, BBC Radio Five Live, Guardian, BBC Online, Telegraph, Independent, The Times, PA, Daily Mail, Huffington Post, Buzzfeed, Closer, Working Mums magazine, SecEd, etc, etc.

Traditional gets social #GirlsAttitudes

Creating a buzz • • • • Shareable nuggets Prepped private publishers Shareable media Further collateral

Making it work for social – and own it!

Prep your private publishers

Short and tweet

Don’t forget your stakeholders

And then? • Instagram • 15 second interviews • Twitter takeover • Twitter fall • High profile engagement • Engaged debate

Questions? @kimmyksanders

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