An hybrid tv momentum fontaine -idate

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Information about An hybrid tv momentum fontaine -idate
Entertainment

Published on February 26, 2014

Author: gilles_fontaine

Source: slideshare.net

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Hybrid Broadcast Broadband Television gaining steam

An hybrid momentum ? Gilles FONTAINE Directeur Général Adjoint g.fontaine@idate.org Mobile: 06 70 70 85 92 Digital Executive Club 13 February 2013

What are hybrid TV solutions ?  Combine a legacy broadcast network (DTT, DTH) with fixed broadband Internet access… …within a TV set or a TV box… …to deliver linear TV channels through the broadcast network and ondemand services through the broadband network… …through a common interface… …managed either by a TV operator or a telco.  On-going developments to combine legacy broadcast networks with LTE networks to deliver LTE « triple-play » 2

For telcos  Expanding IPTV coverage may result expensive  Differences in level of quality and therefore services (SD Vs HD) according to technical conditions  Linear channels « freeze » a significant part of the bandwidth  Building the full TV line-up requires complex right deals  Telcos confronted with low cost OTT, need to unbundle their TV services For TV channels The rationale for hybrid  On-demand is a growth relay  Need to address all viewers, including broadcast, with ondemand services  Integration with linear viewing is key to develop the market  Integration of on-demand and linear uneasy when distributed by telcos and cablecos 3 Hybrid:  Helps extend/optimize the service with no additional investment in IPTV  Allows to « re-cast » an existing satellite/DTT package  Allows telcos to focus on VOD  Serves on-demand services on the TV set for legacy broadcast networks viewers  Integrates linear and ondemand services

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