Amul India

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Information about Amul India

Published on March 20, 2009

Author: nitinsjainutv


Amul : Amul PRESENTED BY NITIN JAIN ROLL NO:-28 PGDM(MARKETING) vikas pawaiya AMUL : AMUL AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya," was suggested by a quality control expert in Anand. Amul products have been in use in millions of homes since 1946. Amul a leading food brand in India with a Turnover: Rs. 52.55 billion in 2007-08. vikas pawaiya Founder Of The Amul Company : Founder Of The Amul Company Dr Verghese Kurien, the Chairman of the GCMMF (Gujarat Co-operative Milk Marketing Federation Ltd), an apex cooperative organisation, based in the in Anand town of Gujarat, India. vikas pawaiya Slide 4: White Revolution. (1966) Verghese Kurien’s Amul experiment in Gujarat soon blossomed into the much larger Operation Flood, spread over 23 states, 170 districts and 90,000 village cooperatives. It changed India from an importer to the world's largest milk producer and exporter. vikas pawaiya Gujarat Cooperative Milk Marketing Federation : Gujarat Cooperative Milk Marketing Federation Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. In 1954, Kaira District Co-operative Milk Producers’ Union built a plant to convert surplus milk produced in the cold seasons into milk powder and butter. In 1958, a plant to manufacture cheese and one to produce baby food were added. Subsequent years saw the addition of more plants to produce different products. In 1973, the milk societies/district level unions decided toset up a marketing agency to market their products. This agency was the Gujarat Cooperative Milk Marketing Federation (GCMMF). It was registered as a co-operative society on 9 July 1973. vikas pawaiya GCMMF Today : GCMMF Today Members: 13 district cooperative milk producer’s union No. of Producer Members: 2.7 million No. of Village Societies: 13,141 Total Milk handling capacity: 10.21 million litres per day Milk collection (Total - 2007-08): 2.69 billion litres Milk collection (Daily Average 07-08) 7.4 million litres Milk Drying Capacity: 626 Mts. per day Cattlefeed manufacturing Capacity: 3090 Mts per day vikas pawaiya GCMMF TURNOVER : GCMMF TURNOVER vikas pawaiya The moppet who put Amul on India's breakfast table : The moppet who put Amul on India's breakfast table 50 years after it was first launched, Amul's sale figures have jumped from 1000 tonnes a year in 1966 to over 25,000 tonnes a year in 1997. No other brand comes even close to it. All because a thumb-sized girl climbed on to the hoardings and put a spell on the masses. vikas pawaiya AMUL PRODUCTS : AMUL PRODUCTS vikas pawaiya Amul "Utterly Delicious" Parlours : Amul "Utterly Delicious" Parlours Amul has recently entered into direct retailing through "Amul Utterly Delicious" parlours created in major cities Ahmedabad, Bangalore, Baroda, Delhi, Mumbai, Hyderabad and Surat. Amul has plans to create a large chain of such outlets to be managed by franchisees throughout the country. AMUL created Amul Parlours at some prominent locations in the country, which are run by the company or its wholesale dealers. vikas pawaiya Amul hits : Amul hits Tension between the two Khans of Bollywood - March '09. Terrorists attack the Sri-Lankan cricketers in Lahore - Feb'09 vikas pawaiya AWARDS : AWARDS GCMMF bags APEDA AWARD for 11th year in a row. Amul Pro-Biotic Ice-cream gets No.1 Award at world dairy summit. Ramkrishna Bajaj National Quality Award 2003. Recivede International Cio 100 Award for Resourcefulness. Rajiv Gandhi National Quality Award 1999. vikas pawaiya Certification : Certification ISO 9000-HACCP certified plants : All Amul Ice Cream plants are ISO 9000-HACCP certified.  Amul is in the process of getting ISO 22000 (Improved version) certification for all its plants.  No. 1 in Quality : Amul is ranked No.1 ice cream in quality by “INSIGHT” (May-June, 2002), a bimonthly consumer magazine published by Consumer Research and Education Society (CERS) based at Ahmedabad. vikas pawaiya Slide 14: vikas pawaiya

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