Amplified Journeys from Harman Kardon

67 %
33 %
Information about Amplified Journeys from Harman Kardon
Business & Mgmt

Published on August 17, 2009

Author: t7F


Music discovery and navigation mash-up. An award winning application designed for Harman Kardon by t7F London

Harman Becker Automotive Systems. Building brand value. “… Our aim was to link Harman Kardon with music on the move within the UK. We ended up with an innovative, award winning communication programme, that has had a global impact on key influencers...”

“ ...Music and travelling have always been a natural mix, so what better way to advertise Harman Kardon's products -and create some nice goodwill- than by giving away a little musical free love? This could become hygiene in the trip-planning world!” The Springspotter Network consists of more than 8,000 global business and marketing-savvy spotters, who recognise a new business idea when they come across one. A vibrant mix of cool hunting, new business ideas and trend spotting

The site is currently only in version 1.0 but is attracting a global audience of influencers

Harman Becker Automotive Systems asked us to come up with a set of brand ads aimed at both consumers and the motor trade. They wanted both audiences to see Harman Kardon as a brand that was intrinsically linked with music and driving. We thought brand ads were a bad idea. Philip Slade +44 7956 685 615

People have always had their favourite music for their favourite drives Philip Slade +44 7956 685 615

amplifiedjourneys . hk Your favourite music Set to your favourite drives Philip Slade +44 7956 685 615

“ ..a new form of automotive music integration has been born, welcome to the future..” MSN (UK) “ ..a brilliant way to expand your musical boundaries!..” What Car? “ ..this is awesome, one of those ‘why didn’t I think of that?’ kind of applications..” Autotraveller (US) “ ..creates perfect playlists..” “ a music lover’s Google Maps..” iGizmo “ takes the work out of planning tunes for a long journey..” AutoExpress “ ..quick, easy and free..” News of The World Philip Slade +44 7956 685 615

“ ...Music discovery inter-linked with navigation via user generated content in a community of common purpose - sort of...’ ( but on a tiny budget ) Philip Slade +44 7956 685 615

Philip Slade +44 7956 685 615

Philip Slade +44 7956 685 615

Print playlist with directions and export to iTunes Philip Slade +44 7956 685 615

A series of advertorials in TopGear magazine emphasising Harman Kardon’s music and driving credentials

Philip Slade +44 7956 685 615 February 2009 Advertorial in TopGear

What do we do? Brand strategy and campaign development.A bespoke creative agency mixing market analysis with lateral thinking.Specialist in premium & challenger brands, especially in alcohol & travel. Philip Slade Feb 2009

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

harman/kardon Amplified Journeys - YouTube

music discovery meets navigation in an online mash-up via Google maps. t7F London for Harman Kardon automotive UK.
Read more

Amplified Journeys - YouTube

Harman Kardon - Nick Mason - Duration: 2 minutes, 10 seconds. 447 views; ... Amplified Journeys. Subscribe Subscribed Unsubscribe 8. Loading... Loading...
Read more

News item - Harman Kardon

Just a few of the subjects covered in our epic Amplified Journeys from the last few years. ... Harman Kardon systems offer the ultimate authentic listening ...
Read more - Harman Kardon -

Amplified-journeys is ranked 3,561,642 in the United Kingdom. 'Harman Kardon - Designed to Entertain.'
Read more

Create a music playlist for your trip - Amplified Journeys ...

Create a music playlist for your trip - Amplified Journeys. ... so I was delighted to discover Amplified Journeys, a new application from harman/kardon ...
Read more

Amplified Journeys Creates Custom Travel Playlist - PSFK

The audio powerhouse, Harman/Kardon, recently unveiled a little web service to pair the route of a roadtrip with the musical selection. Amplified Journeys ...
Read more

Harman Kardon Automotive Mercedes Benz G Class

The Harman Kardon high ... be it on shopping trips or adventurous journeys. ... the premium Harman Kardon audio system in the Mercedes-Benz G-Class ...
Read more

Harman Kardon's trip planner suggests travelling music ...

BeeLine Reader’s speed reading technology is part of Springwise Access. To find out more and sign up, click here. We’ve written about several sites ...
Read more