Published on February 24, 2014
American Express OPEN Forum FinanceConnect:14 Scott Roen VP Digital Marketing & Innovation MANEESH GOYAK MKG Plum Card Member Since 2003 ©2013 LinkedIn Corporation. All Rights Reserved. 1
OPEN American Express OPEN Forum American Express team dedicated exclusively to the success of small business owners FinanceConnect:14 Scott Roen VP Digital Marketing &Innovation ANDREW DUNN BONOBOS INC. Plum Card Member Since 2003 MANEESH GOYAK MKG Plum Card Member Since 2003 ©2013 LinkedIn Corporation. All Rights Reserved. 2
The Problem: Nearly 60% of small businesses fail within four years.
Introducing The New OPEN Forum: Powered by LinkedIn Finance Connect 2014 #inFC14
Advice Focused UGC is editorial selected to maximize engagement Driving Membership Leveraging UGC to drive membership in the community
The Problem: Nearly 60% of small businesses Featured author Stronger focus on the expert/ entrepreneur contributor fail within four years. More visual power Stronger emphasis on imagery Community Highlights Strong focus on the article page to drive membership Recommended Content Call outs for other content to engage readers
Conversion Sharability Scale ©2013 LinkedIn Corporation. All Rights Reserved. 8
Questions… ERIKA NAKAMURA & AMELIA POSADA LINDY & GRUNDY Business Gold Rewards Member Since 1999 ©2013 LinkedIn Corporation. All Rights Reserved. 9
OPEN Forum; Corporations Expand / Collapse. Corporate Cards; Supplier Payment Solutions; ... © 2015 American Express Company. All rights reserved. ...
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Featuring: Scott Roen, Vice President, Digital Marketing & Innovation, American Express This case study explores the exciting re-launch of the ...
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American Express Case Study. (1969, December 31). In LotsofEssays.com. Retrieved 20:15, November 15, 2015, from http://www.lotsofessays.com/viewpaper ...
American Express OPEN. 391,328 likes · 2,400 talking about this. ... American Express. English (US) · Privacy · Terms · Cookies · Advertising · Ad ...
American Express' OPEN Forum is arguably one of digital's best success stories. Here's how the company used its online community to galvanize politicians ...
Learn about working at American Express OPEN. ... American Express wishes to protect the integrity of this community and ask ... OPEN Forum Mobile ...
Amex: members project case study Mar 31 2011. ... I attended that presentation by Pepper Roukas, American Express on the members project campaign.