American Bungalow Magazine Presentation

50 %
50 %
Information about American Bungalow Magazine Presentation
Technology

Published on March 16, 2014

Author: inadvisable

Source: slideshare.net

A Proposed Mobile App for American Bungalow Magazine u u u By Andrew Cohen For General Assembly UX11 Presented in class Feb. 13, 2014

Who Reads American Bungalow? v Average age: 49.5 v 54% female v 89% attended or graduated college v Average income: $112,000 v Mean income: $100,000 v 95% are homeowners v 64% contacted an ABM advertiser v 47% bought from an ABM advertiser

What Distinguishes ABM Readers? They are: • Educated and affluent • Homeowners, enthusiasts, and housing professionals They include: • Seekers of trophy homes • And budget-minded young home buyers  

What Distinguishes ABM Readers? They have: • an eye for quality and style • an appreciation for craft • a sense of their homes’ historic significance They need: • information about bungalows • access to relevant resources • help with restoration work

Who Is ABM’s Audience?   Doug, 56, is an author and magazine editor whose specialty is architectural history, interior design, and gardening. He lives with his dog in a one-bedroom Manhattan apartment, but spends most weekends at his house — a bungalow, of course — in Asbury Park. Doug has an income of $124,000 a year and is comfortable with technology. He uses a iMac desktop for work, but also owns a Macbook, a recent iPad, and an older iPhone, all of which he brings with him when he travels for work.

Who Is ABM’s Audience? Sandra, 29, is Phoenix video editor for corporate clients. Sandra has an eye for classic design and yearns to someday live in a classic Arts and Crafts home. Whenever she can, she’ll detour through the Willo section of town to admire the 1920s homes there, and she often checks the real estate section for homes for sale there, which she’ll sometimes show her boyfriend over breakfast. Sandra has an income of $45,000 a year. She uses an HP desktop at work but has her own Macbook Air, an iPad 2, a Kindle, and the latest iPhone.

The Common Thread: Insights About ABM’s Readership v They are few in number, but maintain a strong bond to the architecture they love, and the community that shares their passion. v They are all esthetically minded, but economically and geographically diverse. v The world of American Bungalow—a quarterly— moves slowly, but sometimes readers want or need up-to-date, actionable information.

ABM’s Current Website American Bungalow Home Page Magazine Inside  Past   Issues   Featured   Ar2cles   Family  Album   New  &   Noteworthy   Arts  &  Cra>s   Profiles   David  Rudd   Where  to  Buy   Writer's   Guidelines   Order  Back   Issues   All About Bungalows   Registry What Is a Bungalow? What Style Is My Bungalow? Blogs Forums   Community   Bungalows for Sale Classifieds Events Calendar Photo Albums Bungalow Neighborhoods Contact Contact Us Rates Guidelines Directory of Advertisers Quick Upload

Challenge: Make the best features of the ABM website available to users on the go… and then go beyond that.

A Mobile Presence for ABM ABM App Map App Bungalows  For Sale Readers' Homes Service Providers HOME Bungalow Guide What Is a Bungalow? Bungalow Neighborhoods What Style Is My Bungalow? HOME News  &  Events   HOME About  the   Magazine   On theWeb   Blog Contact Us HOME

A Mobile Presence for ABM Dynamic Content Legacy   Content   Website   Content   ABM App Map App Bungalows  For Sale Readers' Homes Service Providers HOME Bungalow Guide What Is a Bungalow? Bungalow Neighborhoods What Style Is My Bungalow? HOME News  &  Events   HOME About  the   Magazine   On theWeb   Blog Contact Us HOME

Evolution of the Concept

Evolution of the Concept SIMPLIFY  

Evolution of the Concept SIMPLIFY    

Evolution of the Concept SIMPLIFY    

Evolution of the Concept

What Does It Do? Offers mobile users information on nearby homes and resources v Shows houses for sale in the vicinity v Highlights local attractions v Connects to ABM’s main website

American Bungalow Home Page Magazine Inside  Past   Issues   Featured   Ar2cles   Family  Album   New  &   Noteworthy   Arts  &  Cra>s   Profiles   David  Rudd   Where  to  Buy   Writer's   Guidelines   Order  Back   Issues   All About Bungalows   Registry What Is a Bungalow? What Style Is My Bungalow? Blogs Forums   Community   Bungalows for Sale Classifieds Events Calendar Photo Albums Bungalow Neighborhoods Contact Contact Us Rates Guidelines Directory of Advertisers Quick Upload ABM App Map App Bungalows  For Sale Readers' Homes Service Providers HOME Bungalow Guide What Is a Bungalow? Bungalow Neighborhoods What Style Is My Bungalow? HOME News  &  Events   HOME About  the   Magazine   On theWeb   Blog Contact Us HOME MobileWeb Consolidation = Improved Mobile Functionality

How Does It Help? BUNGALOW GUIDE: A mobile information resource ported directly from the ABM website v What Is a Bungalow? v What Style is My Bungalow? v Bungalow Neighborhoods v Bungalow Photo Albums

Best New Feature: The Bungalow Map Google Maps plus MLS.com = up-to-the-minute information on historic homes for sale in any area. Also displays map of ABM readers’ homes and providers of bungalow goods and services.

A flexible resource for exploring the world of bungalows, no matter when or where. Will show all single- family residences under 1,500 square feet built between 1890 and 1925 in any given area, along with asking price

Bungalow Map (Dynamic) Bungalow Guide (Text) =  

Pages ported from ABM site START PAGE (HOME) News & Events About the Magazine Bunglalow Guide Bungalow Map Info ported from ABM site HOME Contact form Link to ABM Website Link to ABM Blog Homes for Sale Readers’ Homes Service Providers HOME HOME HOME Display results from Google Maps Choose view Want different view? User Flows: How It All Fits Together  

Same data: 3 different ways to display and explore…

and find: goods and properties services

All thanks to:

And they all lived happily ever after.     The  end    

Add a comment

Related presentations

Related pages

Homepage | American Bungalow Magazine

Homepage | American Bungalow Magazine Online - Your source for bungalow and arts & crafts news.
Read more

Magazine | American Bungalow Magazine

Magazine | American Bungalow Magazine Online - Your source for bungalow and arts & crafts news.
Read more

American Bungalow Magazine Magazine Subscription, Digital ...

Get your digital edition of American Bungalow Magazine Magazine subscriptions and digital issues online from Magzter. Buy, download and read American ...
Read more

American Bungalow - Wikipedia, the free encyclopedia

American Bungalow is a quarterly special interest magazine whose stated purpose is “preserving and restoring the modest American 20th Century home, the ...
Read more

American Bungalow

American Bungalow magazine brings that to every issue. Pictures and stories of beautiful homes, sources on where to find items locally and online. See More.
Read more

Bungalow Magazine - Texas Shelter Publication

HOME; CURRENT ISSUE; ARCHIVE; BLOG; SUBSCRIBE; ABOUT; ADVERTISE; CONTACT; HOME. Copyright ©2015, Bungalow Magazine.
Read more

American Bungalow: Amazon.com: Magazines

A magazine published in the interest of preserving and restoring the modest American 20th century home, the bungalow, and the rich lifestyle it affords ...
Read more

American Bungalow Magazine - Android Apps on Google Play

American Bungalow is a quarterly magazine dedicated to homes of the early 20th century, the philosophy of the Arts and Crafts movement and the ...
Read more

American Bungalow - Magazine Subscription Discounts ...

Find the best deal on American Bungalow. ... and restoring the modest American 20th century home, the BUNGALOW, ... not seen in the print magazine!
Read more

Current Issue « Bungalow Magazine - Texas Shelter Publication

Bungalow Magazine is now available. Click below to read our Summer 2015 issue.
Read more