AMEE at eTech

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Information about AMEE at eTech

Published on March 16, 2009

Author: ameehq


2.5kg of product* 460kg of CO2e *landfill

460kg CO2e 2.5kg

Gavin Starks CEO, AMEE @agentGav @ameeHQ

YOUR ENERGY IDENTITY (and why you should care)

Climate Change, Globalization and War. Mapping International Policy and Markets. Data. All the data. Emerging ecosystems. Privacy. Collaboration & change.

#todo list Give everything an energy identity Build “smart-grid” behaviour into everything Measure and map all of it Lobby for, or create, open standards Sort out data ownership before-the-fact

Peak oil Peak finance Peak water Peak uranium Peak copper

Peak <resource> => Peak consumption

“the median surface warming in 2091 to 2100 is 5.1°C compared to 2.4°C in the 2003 study” MIT source:


EFFICIENCY + TECHNOLOGY Rapid innovation in energy efficiency technologies has created a consumerist, low-carbon world. Society balances delicately with ever-increasing reliance on new technology to mitigate continuing climate change.

SERVICE TRANSFORMATION High carbon prices mean businesses sell services rather than products. Car ownership is prohibitive but public transport is highly efficient. A 'share with your neighbour' ethos exists and global carbon emissions decline for the first year in history

REDEFINE PROGRESS People rethink what a fulfilling life means. Meaningful jobs are valued and stronger links with local communities are cultivated. People are attracted to simplicity and focus much more on quality of life than economic prosperity.

ENVIRONMENTAL WAR ECONOMY Governments leave it too late and are forced to rationalise whole sectors and take control of citizens' lives. Environmental refugees must find countries willing to accommodate them. GHGs begin to decline, but at great cost to civil liberty.

PROTECTIONIST WORLD The world is divided into protectionist blocs. Countries wage war over scarce resources such as water. Communities are divided and terrorists take advantage of the flux, targeting collapsed states.

“the cull during this century is going to be huge, up to 90%. The number of people remaining at the end of the century will probably be a billion or less.” source: Lovelock

“If we burn all the coal, we might kick in a runaway greenhouse effect ... if we burn all the tar shale and tar sands we definitely will ... leading to the Venus Syndrome. Caps aren’t going to work – we need a Carbon tax” source: Hansen, Nasa

Are we finally moving to a post-capitalist society? Is “triple-bottom-line” actually possible?

“capitalism is not up to the challenge ... it improperly and systemically undervalues the future ... it has become a kind of multi-generational Ponzi scheme ... we need a Carbon tax” source: McKinsey


“Carbon will be part of the US budget by 2011” Source: The White House

$15bn per annum 5m green-collar jobs Federal Cap & Trade

Policy Business Science Technology

Data. All the data. policy legislation frameworks exchanges trade business


EU POLICY STACK Kyoto Protocol EU ETS Climate Change Bill = 30min monitoring Carbon Reduction Commitment = mandatory purchases (>6GWh or >£500k/yr) Energy Efficiency Renewable Obligations

We are moving to an economic age where we need to start obeying the first law of thermodynamics* quot;Energy can be transformed (changed from one form to another), but it can neither be created nor destroyed.quot;

20 largest cities use 75% of world's energy 500m+ people will migrate to cities in <5yr Future = many, smaller cities “Countries as cities”?

There is no time left for closed systems i/o models of everything Democratization of energy

Data. All the data. citizens + things private sector public sector cities countries Earth

Data. All the data. purchases materials buildings travel + transport fuel + water + waste Energy Identity

Energy Identity The digital embodiment of your physical consumption

Your Energy Identity should be more valuable than your Digital Identity So how should we protect it?

Everyone else assumes they own your data (e.g. utilities, suppliers, banks, retailers, etc.) START HERE ARRIVE HERE You own your data and you share/license it with those who need it.

quot;collaboration networks are to businesses what social networks are to consumersquot; @Padmasree, CTO, Cisco

EMERGING ECOSYSTEMS “unifying monitoring, measuring, and managing rural environments, rural to urban interconnects, and urban environments” = + “95% of people are interested in receiving detailed information on their energy use” quot;If Edison would wake up today and look at the grid he'd say 'that's where I left itquot; “Data on your personal energy use belongs to you ... in a standard, non-proprietary format” Tim Berners-Lee on “unlock all your raw data” Tim O'Reilly on “instrumenting the world”

Standards-Public Carbon/Energy Consultancies Buildings Special Projects EQ2 DECC (UK Government) NaturalLogic CarbonVision Standards-Commercial/Registries Travel & Transportation CO2code CarbonVoyage Specia lProjects Software/SaaS & Dopplr Systems Integrators Media Carbonetworks The Guardian Data Store Carbonmetrics Supply Chain Carbon Hub SUN (OpenEco) Communities dcarbon8 MakeMeSustainable Julies Bicycle 2Degrees LivingLifeGreen The Climate Group Special Projects Smart Meters Agencies Carbonmetrics Torchbox ISE Jelerang Avvio Trading Clearleft EuroRSCG Misys (OpenCarbonWorld) EarthCP Sandbag

Policy Business Science Technology *realtime

Our current horizons do not mitigate risk

We need to bend the space-time of policy and commerce

#todo list Give everything an energy identity Build “smart-grid” behaviour into everything Measure and map all of it Lobby for, or create, open standards Sort out data ownership before-the-fact

Gavin Starks CEO, AMEE @agentGav @ameeHQ

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