Published on March 3, 2014
It Takes Talent to Collect Fine Wine By Brandon Vallorani February 25, 2014 If you have a full understanding of industry trends, it is possible to discover great financial opportunities in the wine market. Wine is a drink that will probably never go out of style, and it has been in style since the time of the ancient Greeks. Today the wine market continues to be alive and well. A bottle of 1811 Ch. D’Yquem recently sold for 75,000 GBP. As this suggests, wine can reap great financial rewards if you invest in the right varieties. One important thing to understand before you invest in wine is that the market is always changing. New trade routes opening has allowed for more players to get into the game and put increased pressure on stock. The online trading community has also allowed more investors into the action. Fortunately there are websites that explain and give transparent representations of wine pricing, like Liv-‐Ex and Wine-‐ Searcher.
Bordeaux continues to be the bread and butter of the wine market. The region has the best wines and the classification system is easy to understand. Last year, Bordeaux accounted for 60 percent of Satheby’s sales and 70 percent of Liv-‐Ex trading. Bordeaux remains the pinnacle of the fine wine industry and investing in quality back vintages can give great economic returns. The market is beginning to widen with new popularity in certain areas. Emerging wineries in places like Burgundy are good to keep an eye on. Keep in mind though, that many of these producers are not thrilled to have their wines used as investment vehicles, so be careful how you approach some smaller owners. For the greatest return on your investment, make sure you are investing in the best. There are many producers, vintages, and merchants to choose from, but a little research can go a long way into helping you find the best place to put your money. Make sure you trust your merchant and you are on your way to a great investment in the fine wine market. Brandon Vallorani is the CEO and founder of Liberty Alliance, and is a practiced entrepreneur with a background in marketing and management. Brandon graduated from West Virginia University with a Bachelor’s of Fine Arts in Graphic Design. Liberty Alliance is a network of websites dedicated to advancing Life, Liberty, and the Pursuit of Happiness. The partners and members of this organization utilize the influence of new media to promote traditional values and generate more than 1,000,000 page views each day. Brandon Vallorani enjoys spending time with his family, hunting big game, and indulging fine cigars and wine with his partners.
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