Published on February 13, 2014
How to Leverage Digital Platforms to Reach Your Customers Allen Qu Founder & CEO Netconcepts China
Founder & CEO at Netconcepts China E-mail: Website: Weibo: Skype: email@example.com www.netconcepts.cn weibo.com/allenqu allen_qu Beijing Headquarters Address: Suite 1301-1306, Building A, U-town Center, No.1 Sanfengbeili, Chaoyang Dist, Beijing, China (Post Code: 100020) Shanghai Office Address: Suite 2006, Pole Tower, No.425 Yishan Road, Xuhui Dist., Shanghai, China (Postcode: 201103)
China is HUGE! China is GROWING! China is DIFFERENT!
China Search Engine Market Share (Jul 2012) SoSo 4% Others 1% Google 6% Sogou 7% Baidu 82%
Search Marketing Strategies in China Paid Organic Search Marketing Win
China SEM Landscape by Media • 63% Market Share • 50-70% Budget Share • 19% Market Share • 10-15% Budget Share Baidu Tencent • Social + Mobile • 5-20% Budget Share 360 Sogou + SoSo • 15% Market Share • 15-30% Budget Share
China SEM Landscape by Format Brand Zone Content Ads Search Ads PC + Mobile Social Ads
Hotels General Search PPC Baidu Open Platform Baidu Baike SEO PPC
Beijing Hotels Local Search PPC Baidu Open Platform PPC
Beijing Hotel Review PPC SEO PPC
Multiple Results from One Website
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