All Access Refresher 2014

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Information about All Access Refresher 2014
Business & Mgmt

Published on March 18, 2014

Author: buddy_b

Source: slideshare.net

WhatisAllAccessRewards? It’s our way of saying thank you to our customers and our communities 2

Benefits Aim to reward every kind of shopper!  eWallet Rewards  Points  Community Rewards  Digital Coupons  Power of 10  One Day Sale – Fantastic Friday  Online Account  Employee Only Benefits 3

AllAccessPoints  $1 = 1 All Access Point  When 500 points are accumulated in a calendar quarter, customers will receive a $5 All Access Reward  Provides small trip shoppers as well as large trip shoppers incentive to use card on every transaction  All Access points not totaling 500 will expire at the end of the quarter. 4

eWalletRewards  An All Access Reward balance on the eWallet brings customers back to our stores.  .30 cents of every dollar rewarded through the eWallet goes back to the company  Special savings and digital coupons can be loaded directly to the eWallet  All Access members can save up eWallet Rewards to spend on holidays, special occasions or when they need extra cash most! 5

CommunityRewards  Giving 1% back  Customers can designate one (1) local charity to receive a 1% donation of their qualifying purchases  Encourages community minded customers to use their All Access Card  Empowers organizations to get supporters to sign- up 6

 Store and manufacturer coupons available  Coupons loaded to card via customer’s online account  Redemption happens automatically in the lane  Cashier enforced no paper/digital coupon doubling DigitalCoupons 7

PowerofTen  Customer’s rewarded for repeat purchase of selected items  Buy 10 times get the 11th free  All Access Rewards card keep track for you  Item selection  Vendor driven  Can change up to 4 times/year  Quarterly cycles 8

SpecialEvents  Fantastic Fridays  “Home” Store Specific Sales  Sweepstakes  Communication  Email orText Message 9

OnlineAccountDashboard  Add digital coupons  Check points & eWallet balance  Review past shopping transactions  Add dependants  Manage personal information  Manage contact preferences  See Community Rewards contributions 10

EmployeeOnlyBenefits 11  Payday Perks  10% back on produce and private brands  Safety Awards  Gift card offers

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CustomerSign-up&Registration  Quick enroll  Guest Services  Online 13

Quick Enroll-InLaneActivation  Enroll a member at the POS with only a phone number  In Lane Activation must be done as a separate transaction Once the menu refreshes click on the QUICK ENROLL tab. Once the menu refreshes click on the QUICK ENROLL tab. 14 On the main menu, click MORE until you get to the ACCELITEC tab.

Quick Enroll-InLaneActivation Enter the customers phone number including area code and press enter. You will be prompted to Scan Tag. At this time you will scan the barcode on the back of the card. You will see a dialog box appear with a “Enrollment Successful”. Press enter and you will be at the start of the next transaction. 15

Quick Enroll-InLaneActivation  Majority of sign-ups  Customers must finalize sign-up  Online:  Shopsmartfoods.com  Gorays.com  Myckm.com  In store: registration card to service counter 16

GuestServicesEnrollment  Set up a new customer  Complete quick enroll process  Replace a lost card 17

18 OnlineRegistration  New All Access member can fully complete registration online  Gorays.com  Shopsmartfoods.com  Myckm.com

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In-LaneExperience–ScanningaCard  The customer’s card can be scanned at any time during the order  Select the ALL ACCESS key on the main menu.  A dialog box will appear directing you to scan member card. 20

In-LaneExperience–ScanningaCard The customer name and wallet balance will appear in a box that automatically fades away allowing you to start scanning items in the order. At the end of the order you will hit total and the digital wallet tab will be available to select for the use of any available in-store credit.This is also when any coupons or special discounts come off the order. 21

In-LaneExperience–PhoneNo. You can use the phone number that is tied to the member’s account to identify the customer in the lane if they do not have their ALL ACCESS card present. Once you select the ALL ACCESS tab on the main screen you will press the “7” key and enter. Once the menu refreshes click on the QUICK ENROLL tab. An “Enter Phone #” box will appear and you will ask the customer for the phone number tied to their account. Enter the phone number including area code into the box and press enter. A dialog box will appear directing you to scan member card. 22

In-LaneExperience–PhoneNo. Ask the customer their name if you do not know and select that customer to tie to the order. Once selected a dialog box will appear asking you if the customer you selected is the correct customer. Simply follow the instructions. 23

In-LaneExperience-BenefitReminders Once the menu refreshes click on the QUICK ENROLL tab.A dialog box will appear directing you to scan member card. 24

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Whatifthere’saproblem?  Problem: I get the AI Offline Message  A: It’s okay to complete the transaction.The data is being collected and will be transferred when the system goes back online. Make sure to contact tech support though.  Problem: The register is running too slow to reasonable complete a timely transaction.  A: Contact our tech support  Problem: Our server crashed!  A: Contact our tech support right away 26

Whatifthere’saproblem?  Problem: Customer’s card didn’t get scanned.  A: Make sure to get their phone number and receipt. Relay the information to your Manager, Assistant Manager or AllAccess Promoter.That staff member will ensure the customer gets credit for that transaction via Customer Manager  Problem: A discount or promotion didn’t apply correctly.  A: Contact SaraTowne at sara.towne@ckmarket.com or 541-412-0005 27

Everything else 28

FAQ  Q: Do I have to be an All Access Member?  A: No. All of our customers receive the same sale price in our stores.You do not need to be a member to get the sale price. However, if you choose to be a member, you will receive benefits like no other grocery store will provide.  Q: What if I lose my All Access Card?  A: No worries.You can have your local store assign a new card to your existing account. In the meantime continue to use your phone number tied to your account to earn rewards. 29

FAQ  Q: How will guests without computers register?  A: Registration can occur at Guest Services or via the Call Center (541) 412-0005 if you do not have access to the internet either at home, work or a public building (library, coffee shop, etc.)  Q: Can family members have their own All Access Card?  A:Yes. In fact adding dependents is something we can easily do for any account.We can either assign dependents their own card of they can use the phone number associated with the account. 30

FAQ  Q: Can I "cash out" my All Access Rewards eWallet balance?  A:Your All Access Rewards eWallet balance has no "cash" value, so it cannot be "cashed-out".You can use your All Access Rewards eWallet balance on any purchase in any C&K Market location.Use it when you want, on the products you want in store.The exceptions from purchase using your wallet balance are Lottery products, Money Orders,Western Union,UPS and other items prohibited by law.  Q: Can I use a portion of my All AccessWallet credit?  A:Yes, you can use a portion of your wallet or the whole thing – you decide when and how.  Q: Returns – will in-store returns continue to be handled at Guest Services?  A: In-store will not change. Items can still be taken to the Guest Service counter for individual attention. 31

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CustomerManager  Web Based  Enroll a New Member  Complete In-Lane Activation Enrollment  Adding Dependents  Customer Service Requests  Manage Employee Accounts 33

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