All About Private Label Rights

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Information about All About Private Label Rights

Published on July 21, 2009

Author: privatelabelarticles


All About Private Label Rights

The term Private Label Rights (or PLR for short) has been around for a long time. You have probably seen other instances of Private Label Rights in the food and hair care industries. If you keep looking around, you’ll probably find more instances of Private Label Rights that you haven’t recognized before.

Private Label Rights take the concept of profiting from other peoples work one step further. They give you the raw data, the meat of the product, and allow you to claim it as your own.

The Internet boom has increased the popularity of Private Label Rights with Internet Marketers looking to leverage available or existing content to shorten the ramp up time; to develop a website, submit an article to eZines, or capitalize on an emerging niche.

The definition we are going to use for Private Label Rights is: downloadable information created by someone (usually given as raw data, containing the base or heart of the product) that can be used to create products that you can claim as your own. (This E-book is an example)

Private label rights exist to facilitate the trade of intellectual property beyond the scope of the original writer. The original property is generally commissioned for this purpose and the writer receives a one-time fee. In exchange, the writer retains copyright but the private label rights distributor receives the right to sell or trade the private label rights content.

Developing a product from scratch requires a huge investment of time, research, money, and other resources. The demand for Private Label Rights is high because most Internet Marketers want to balance their investment of time to develop a product, with the amount of time needed to realize the profits.

Using Private Label Rights products provides Internet Marketers the ability to create a unique product in a fraction of the time it would take to generate one from the beginning.

This means they don't have to do the intitial research and then format that information. This is mostly done for them. All they need to do is modify that information, create their own USP and sell the new product with their brand name labeled on it.

Meaning they have all new graphics and often a new sales approach. With Private Label Rights you can take broad appeal product and reduce it and add to it so it is more targeted to a certain niche of the market.

With the rights to these products you are free to include all the modifications you wish. You can include all the links you want, any graphics you wish and any new content (or edit existing content). And after all this you can place a "(C) Your Name" message to really stamp home the message that this is YOUR work.

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