All About LinkedIn: For Beginners

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Information about All About LinkedIn: For Beginners
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Published on March 5, 2014

Author: EnVeritasGroup



LinkedIn is a platform that every professional should be on, and we can help you wrap your head around it with this LinkedIn tutorial for beginners.

For Beginners

•  •  •  •  You need a LinkedIn profile Click Join Now to get started Follow the instructions Stuck? LinkedIn has a great Help Center (

•  Connect with coworkers, friends, acquaintances, and those with whom you are interested in networking •  Customize the default message •  Don’t feel obligated to accept requests

•  Add updates on LinkedIn homepage (articles, news, etc.) •  3 – 5 times per week •  Share other company’s statuses, and engage with your connections

•  Follow other companies in your industry as well as your own employer •  This info appears on the bottom of your profile

•  Professional •  High quality es! Y No.

In this section: •  Be interesting •  Get to the point (short & sweet) •  Tell a story

In this section: •  Under each job, briefly explain what you did •  Your experience should be robust •  Cite specific examples of your accomplishments (i.e. increased revenue by 50% by eliminating wasteful activities)

In this section: •  Robust, relevant skills section •  Your skills should be endorsed by others •  Endorse others and they are more likely to endorse you

•  Write recommendations for co-workers and supervisors •  Ask a supervisor or co-worker to write you a recommendation on LinkedIn •  Research how to write and ask for recommendations

These next few examples got it right!

Exercise: Seek out professionals in your field and check out their profiles. Consider our tips for creating a good profile and then emulate those in your field that you deem “good” based on the previously mentioned info.

What are groups and why are they important? Groups are a place to stay up-to-date about trending topics and discussions in your industry. If used properly, groups can help you meet people and can present opportunities for growth for your company.  

•  Join groups related to your industry •  You can also join groups related to hobbies or other things you enjoy •  Actively participate in these groups The above groups are a great start for someone in content marketing!

Exercise: •  Join three to five groups related to your profession •  Comment on two group posts daily •  Post two weekly articles to groups and follow up on conversation •  Connect with two professionals in your field or your target market each week

To learn more about LinkedIn, check out some of the resources on our blog: Email us at:

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