58 %
42 %
Information about ALDECA

Published on March 1, 2014

Author: sureshnain


ALCOHOLES DE CENTROAMERICA S.A.:  2014 1 ALCOHOLES DE CENTROAMERICA S.A. SURESH NAIN INDIAN INSTITUTE OF FINANCE GREATER NOIDA CASE - 4 PowerPoint Presentation: 2 ALDECA Alcoholes de Centro America S.A. LICORERA DE BOACO Grupo Coban Liquor Industry: 3 Liquor Industry Product: Aguardiente Companies: Honduras-8, Nicaragua-1,Guatemala-1 Sales/Profits:Declining-due to market shift Operations: Continent-wide: CentralAmerica Stage of product life: Mature Five Forces Model: 4 Five Forces Model Intensity of Rivalry: High Suppliers: High Buyers: High New entrants: Low to Moderate Substitutes: Low Five Forces Attractiveness: 5 Five Forces Attractiveness The AGUARDIANTE market in Centro America is attractive: Well established firms Firms with supply of raw materials Firms with continent-wide reach Opportunities: 6 Opportunities High population growth Improve market with smaller bottles Unrelated diversification Threats: 7 Threats Grupo Coban’s expansion to Honduras Shortage of supply of molasses Political instability Organization: 8 Organization Honduras biggest Aguardiente company Founded in 1967 by Emin Barjum Products: Aguardiente, vodka and wine, cosmetics Employs 90 people Mission: To produce quality and affordable liquor Company Strategies: 9 Company Strategies Past: Multi-brand Corporate: Diversified to cosmetics Generic Low-cost leadership Focus strategy Alternative Prospect: Merger Defend: Maintain, increase market share Sales – Profits (in millions of Dollars): 10 Sales – Profits (in millions of Dollars) Finances 1990 to 1994 (RATIOS): 11 Finances 1990 to 1994 (RATIOS) Finances – 1990 to 1994 (RATIOS): 12 Finances – 1990 to 1994 (RATIOS) Company Strengths: 13 Company Strengths Superior process technology Adequate labor supply Diversified – cosmetics line Company Weaknesses: 14 Company Weaknesses Limited distribution channels Marketing difficulties Inadequate molasses supply Recommendation (1): 15 Recommendation (1) Prospect - Vertical integration of manufacturing plastic containers instead of using glass bottles Justification: Lower cost, speed up manufacturing process, available in different sizes Implementation: Purchase of new machinery, train labor force Recommendation (2): 16 Recommendation (2) Defend – Better market initiatives Justification: Population growth, continent- wide expansion Implementation: Target younger people, aggressive and effective advertising Recommendation (3): 17 Recommendation (3) Prospect – Defend: Merger with Licorera de Boaco Justification: Control over raw materials, increase in production and market, cost reduction, ward off competitors, chance of diversification Implementation: draft merger and consolidation agreements, sign contract Summary: 18 Summary ALDECA needs to join forces with Licorera de Boaco to: Guarantee market survival To compete with Grupo Coban To improve process technology

Add a comment


buy fitflop online | 07/05/15
fitflops singapore sale buy fitflop online
fitflops singapore | 12/06/15
fitflops store fitflops singapore

Related presentations

Related pages

ALDECA is a company dedicated to the manufacturing of aluminum profiles, we also create systems the use aluminum as raw material. In addition we offer a ...
Read more

pbase Artist aldeca

View Galleries: aldeca has 174 galleries and 4292 images online. These pages have been viewed a total of 1709379 times. View Guestbook: 29 messages.
Read more

Aldeca Beteiligungs- Anlage- Investitions- AG Ostenwall 73 ...

Aldeca Beteiligungs- Anlage- Investitions- AG, Ostenwall 73, 59065,HAMM Immobilie, BETEILIGUNGSGESELLSCHAFT, Hau
Read more

ALDECA MARKETING Newville PA, 17241 - Cortera Company Profile

ALDECA MARKETING is in the Management Consulting Services industry in Newville, PA. This company currently has approximately annual sales of $500,000 to $ ...
Read more

Marcar Aldeca - Google+

Marcar Aldeca. 1 follower | 18,158 views. About Posts Photos YouTube. Stream. Marcar Aldeca Shared publicly - Pierre David, de Parodiando, "El Pequeño ...
Read more

Aldeca A Turner, 71 - Oakland, CA |®

Aldeca A Turner, 71 - Oakland, CA. View in depth free public information, contact info & photos on anyone like Oakland CA resident Aldeca A Turner
Read more

Aldeca Marketing Inc in Newville, PA 17241 ...

About Aldeca Marketing Inc is located at the address 751 Centerville Rd in Newville, Pennsylvania 17241. They can be contacted via phone at (717) 776-9703 ...
Read more

Hector Ariel Pereyra - Administrativo - Aldeca | XING

XING ist Deutschlands größtes berufliches Netzwerk: Mit XING finden Sie Ihren Traumjob, knüpfen wertvolle Kontakte, tauschen Wissen aus – und haben ...
Read more


XING ist Deutschlands größtes berufliches Netzwerk: Mit XING finden Sie Ihren Traumjob, knüpfen wertvolle Kontakte, tauschen Wissen aus – und haben ...
Read more

Model trains Photo Gallery by aldeca at

Wintermeer: 27-Apr-2014 04:47: Very nice indeed, it has a beautiful "Starlight Express"-feeling to it, with the different units from different countries! ~V~
Read more