Published on July 8, 2009
The Propaganda Pandas
Staycation Destination Population: 518,271 (July 2007) 24th largest U.S. city 6th fastest growing city in U.S. 60th largest U.S. metropolitan area Destination:Albuquerque
Demographics Multinational metropolis 70 ethnicities Culturally rich American destination Destination:Albuquerque
Why Albuquerque? Unique multicultural heritage & history Culture still part of daily life today Ambience Pueblo and Spanish inspired architecture Artwork Cultural centers Music Cuisine Traditional New Mexican restaurants Destination:Albuquerque
Why Albuquerque? Modern city skyline against Sandia Mountains 310 days of sunshine 5th Fittest City in U.S. (Men’s Fitness Magazine, January 2009) America’s Most Walkable Neighborhoods in the Top 40 U.S. Cities (2008) Very low humidity Hot air ballooning capital Destination:Albuquerque
Why Albuquerque? 3,000 shops and galleries World-class visual & performing arts Best golf courses in Southwest Leading high-tech research faculties National Laboratory Intel University of New Mexico Nightlife Downtown International theater & dance companies Casinos Destination:Albuquerque
Meet Erin Female, 27 $60K - Wildlife Researcher Caucasian Interests: Photography, reading mysteries Hobbies: Trekking, white water rafting Experiencer Profile
Meet Brian Male, 29 $40K - Law Enforcement Caucasian Interests: Travel, computer games Hobbies: Skiing, rock climbing Experiencer Profile
Itinerary: Where to Stay Lodging Hiway House Motel Hyatt Regency Albuquerque Albuquerque Marriott Staycation Package
Itinerary: Dining Flying Star Café Sandiago’s Mexican Grill at the Tram TajMahal Eurasia Bistro mCafe Sunshine Café, LLC Scalo Northern Italian Grill Casa de Benavidez
Sandia Peak Tram Staycation Package
Hiking in the Sandias Staycation Package
Museum of History & Science Staycation Package
Albuquerque Aquarium Staycation Package
International Balloon Fiesta
IMC Objectives Provide a staycation that will cater to the Experiencer Prove that Albuquerque, NM is the ideal place to do so Remain within a budget of $800 IMC Campaign
Slogan 310 days of sunshine per year Perfect for outdoor activities Warm, inviting, and fun image IMC Campaign
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Questions? The Propaganda Pandas
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Enjoying a staycation with out-of-town guests will make you see your city with the fresh, exciting eyes of a traveler and help remind you why you love living