Published on February 12, 2009
Connecting People in new and better ways Ajay Vasudeva Building a differentiator around design – developments and opportunities in research and engineering
© 2008 Nokia A world where everyone can be connected Our vision
Industry environment © 2008 Nokia
People use their mobiles for multiple purposes © 2008 Nokia Messaging 37 % Multimedia 16 % PIM 14 % Productivity 1 % Utility 4 % Games 4 % Browsing 8 % Voice 12 % Time allocation per application Source: Smartphone 360 study 2007
Key developments in the b usiness environment © 2008 Nokia End-to-end solutions and experiences Diversifying consumer needs Industry convergence Need for an open ecosystem Challenger mindset
Mobile devices have become powerful multimedia computers All of my connected applications, always with me GPS
“ Tipping point” for mobility 3.6+ billion mobile phones worldwide 80 percent of people on the planet are in-range of a cell network More people now have access to an Internet- ready mobile device than a PC
.6% growth in GDP An increase of 10 mobile phones per 100 people
Key opportunities © 2008 Nokia
The leading global open platform Source Canalys – Cumulative 12 month period to Q1 2008
Mobile software set free: Openness Symbian Foundation
The innovation platform for all Operators Developers Service providers Hardware vendors Device manufacturers Engineering services Industry verticals (Healthcare, education, Rural etc)
Industry verticals (Healthcare, education, Rural etc)
Consumers driven thinking © 2008 Nokia
Accelerate availability of new services and experiences
Solutions to people © 2008 Nokia
Services: Huge window of opportunity Media Maps Gaming Music Messaging The world in 2012: $ 60 billion for these core markets © 2008 Nokia
Connecting the next billion
Consumer value proposition: Affordable connectivity © 2008 Nokia Service Voice & text Wide coverage CPP/Prepaid Handset Easy to use Reliable & durable Attractive Total cost of ownership Service Handset Tax Cash barrier Handset: credit Service: low top-ups
Voice & text
Easy to use
Reliable & durable
Total cost of ownership
Service: low top-ups
Livelihood and Life Improvement Services are Highly Relevant; Entertainment has the Widest Appeal © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Livelihood Agriculture Life improvement Education Entertainment Nokia Life Tools Inform, Involve, Empower
Agriculture: Large Potential for Removing Market Inefficiencies Lack of additional income opportunities Lack of basic information Prices, weather, inputs, techniques Pain points Potential Services Note: 2006 data Source: FAO database; China rural statistical yearbook 2007; BCG analysis Target segment 516M 803M 43% 58% Agriculture Total workforce Suppliers / buyers Info dissemination Customized agriculture information Local information and news Product information messages The MeraNokia Agriculture service in Maharashtra
Lack of basic information
Prices, weather, inputs, techniques
Suppliers / buyers
Education: A Bridge for a Better Tomorrow Pain points Potential services Target segment Low-tier population 831M 837M 46% 59% 5-34 0-4 35-49 >49yr Note: Urban population includes low-income households only (~<$2,000 income p.a.) Sources: China Statistical Yearbook 2007, EIU; UNESCO Institute for Statistics A ccess, affordability & quality Highly competitive systems Basic education inadequate Complement Entrance exam preparation Increase Confidence English learning General knowledge The MeraNokia Education service in Maharashtra
A ccess, affordability & quality
Highly competitive systems
Complement Entrance exam preparation
ECOSYSTEM in I ndia Ministry of Commerce Academia/University Tier I, II NRC Forum Nokia India High School India Bollywood & Entertainment Mobile Monday Open Source Community Small & Medium Size Industry Global MNC in India (TI, STMicroelectronics Nokia Subcontracting Strategic Partner (Wipro, TCS, Infosys) R&D India Nokia flagship Stores in India NASSCOM CII TIE Ministry of Rural Dev. Ministry of Education Ministry of Health Care Ministry of Sports Govt & Regulatory Bodies in India Ministry of Agriculture Network Operators Social Community NGO’s Service Providers
© 2008 Nokia Company Confidential “ Together , lets create services and solutions… … that change people’s lives ” Ovi.com © 2008 Nokia Devices Q4 and full year 2008 Business Review Company confidential
THANK YOU Best mobile devices everywhere © 2008 Nokia
Best value for every user Nokia 6220 classic Nokia E71 Nokia 6210 Navigator Nokia 5000 Nokia N85 Value for money Highest perceived value Nokia 6600 fold
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