Published on February 19, 2014
LBS PROF. ARSHED HUSAIN PRESENTED TO: PRESENTED BY : WAQAS JAVED ALI ZULFIQAR MOHTISHM ALI WAJUIL HASAN SALMAN SALEEM HARIS SOHAIB MANZOR
TOPIC OF PRESENTATION IS AIRBUS
History Airbus was established in 1970 as an European consortium of French, German and later, Spanish and U.K companies . The two full partners in the original consortium were Aerospatiale for France and Deutsche Aerospace for Germany. In 1971 CASA of Spain became a full member of the GIE. (GIE moved to Toulouse in 1974.) In 1979 British Aerospace became a full partner.
History (Continued) Airbus’ first aircraft, the A300B, was launched at the 1969 Paris air show. 1974, the A300 had been certified on budget and ahead of schedule. 1975, Airbus had 10 per cent of the market and a total of 55 aircraft on order. 1979, Airbus had 256 orders from 32 customers and 81 aircraft in service with 14 operators.
Development YEAR MONTH HIGHLIGHT 1969 1970 1972 1974 1975 1978 MAY DECEMBER OCTOBER MAY JUNE JULY AUGUST 1980 1982 DECEMBER APRIL A300 CREATION OF AIRBUS INDUSTRY A300 FIRST FLIGHT A300B2 ENTRY INTO SERVICE A300B4 ENTRY INTO SERVICE A310 LAUNCH A300B4 CONVERTIBLE PASSENGER/ CARGO A300-600 SERIES GO-AHEAD A310 FIRST FLIGHT
Development (Continued) YEAR MONTH HIGHLIGHT 1983 MARCH JULY MARCH DECEMBER FEBRUARY JUNE DECEMBER FEBRUARY MARCH NOVEMBER A310-300 GO-AHEAD A300-600 FIRST FLIGHT A320 LAUNCH A310-300 ENTRY INTO SERVICE A320 FIRST FLIGHT A330/A340 LAUNCH A300-600R FIRST FLIGHT A320 CERTIFICATE A320 DELIVERY A321 LAUNCH 1984 1985 1987 1988 1989
Development (Continued) YEAR MONTH HIGHLIGHT 1991 1992 OCTOBER NOVEMBER DECEMBER JANUARY MARCH JUNE OCTOBER DECEMBER A340 FIRST FLIGHT A330 FIRST FLIGHT A340 CERTIFICATION A340 FIRST DELIVERY A321 FIRST FLIGHT A319 LAUNCH A330 CERTIFICATION A330 FIRST DELIVERY A321 CERTIFICATION A321 FRIST DELIVERY A300-600ST FIRST FLIGHT A319 FIRST FLIGHT A300-600ST CERTIFICATION A330-200 LAUNCH 1993 1994 1995 JANUARY SEPTEMBER JANUARY SEPTEMBER NOVEMBER
Development (Continued) YEAR MONTH HIGHLIGHT 1996 JANUARY APRIL 1997 JUNE 1999 2001 APRIL JANUARY APRIL JANUARY FEBRUARY APRIL MAY AUGUST DECEMBER A300-600ST ENTRY INTO SERVICE A319 CERTIFICATION A319 FIRST DELIVERY A340-500-/600 LAUNCH A319 CORPORATE JET LAUNCH A318 LAUNCH AIRBUS INTEGRATED COMPANY A340-600 FIRST FLIGHT A318 FIRST FLIGHT A340-500 FIRST FLIGHT A380 (WORK IMPLEMENTATION) A340-600 CERTIFICATION A340-600 ENTRY INTO SERVICES A340-500 CERTIFICATION 2002
OWNERSHIP STRUCTURE BAE SYS 20% EADS BAE SYS EADS 80% SIMPLIFIED JOINT STOCK COMPANY UNDER FRENCH LAW EADS (EUROPEAN AERONAUTIC DEFENCE & SPACE COMPANY) • • • AEROSPATIALE MARTA SA of FRANCE DAIMLER CHRYSLER AEROSPACE AG of GERMANY CONSTRUCCIONES AERONAUTICS SA of SPAIN BAE SYSTEMS - U.K BASED
CORPORATE STRUCTURE Noël Forgeard President and Chief Executive Officer Chief Financial Officer Chief Operating Officer Executive Vice President, Quality and Integration Executive Vice President Customer Services Managing Director of Airbus Military SL Executive Vice President, Programs Executive Vice President Manufacturing Executive Vice President, Special Advisor to the CEO Executive Vice President, Government Relations, Communications and External Affairs Executive Vice President, Customer Affairs, Chief Commercial Officer Executive Vice President, Procurement Senior Vice President, General Manager, Airbus France Executive Vice President Engineering Senior Vice President, General Manager, Airbus Spain Senior Vice President, President Airbus Japan Executive Vice President, Human Resources Senior Vice President, General Manager Airbus U.K. Senior Vice President, Chairman of Airbus North America Senior Vice President, General Manager, Airbus Germany Senior Vice President, President Airbus China
AIR BUS STRUCTURE
GEOGRAPHIC STRUCTURE OPERATIONS: FRANCE GERMANY U.K SPAIN SUBSIDIARIES NORTH AMERICA CHINA JAPAN
Current Market Situation for Air Travel 1) Effects of Economic recession Economic Growth ( GDP) is the prime driver of demand. Fares are another Important Driver. Low cost “no frills” carriers are successful.
2) Aftermath of September 11th, 2001
Affected Travel habits 0f Americans. Airfreight traffic – historically more volatile then passenger Traffic. Current Demand for Air Travel: Huge Demand for Single Aisle 100 Seaters Such As (A 318’s etc) Ever Expanding Route Network. Hub System Replaces Point to Point System
2) High Demand for Double Aisle Wide Bodies ( A 340-500 / 600) Few Asian Destinations Will Support Direct Intercontinental Air Service.
b) Evolving Service patterns will require a variety of Complementary Aircraft types (A 340,500/600) 3) Demand for Super Jumbos (A-380) a) Hub to Hub Transportation. b) Huge Capacity ( 35 % larger then 747) with comparatively low Operating Costs Drive the Demand for A-380 over 747’s.
Global Market Forecast for Airbus ‘Vision 2020’ Worldwide demand for air transport will grow strongly
Travel growth will vary widely between different markets
(Continued) Airlines will significantly improve productivity. The numbers of seats and dedicated freighter lift capacity will more than double. The numbers of departures offered on existing and new. passenger routes will increase by 86%.
The airlines will offer more seats per departure
The active passenger fleet will increase by more than 80% from the current fleet of 10,900 to 19,732 by 2020.
36% of the current passenger fleet will be retired from active commercial service. To accommodate traffic growth and renew their fleets, the airlines will take delivery of 15,181 new passenger aircraft .
North American airlines will take the largest share of passenger aircraft deliveries, yet their share of world seats will be overtaken by that of airlines in Europe and Asia-Pacific.
The active world freighter fleet will grow to 3,338 aircraft with an average lift capacity of 55.6 tones from 1,540 aircraft with an average 46.9 tones capacity at end 2000.
The 15,887 new passenger aircraft and freighters to be delivered during the next twenty years represent a business volume of approximately $1.5 trillion* (2002 catalogue prices)
Wide bodies will increase their share of the world fleet
DEMAND Expected Demand for Passenger Fleet till 2020
10,201 aircraft in the 100-, 125-, 150-, 175- and 210-seat categories, where Airbus has already established a strong and diverse customer base with the advanced and efficient A318, A319, A320 and A321;
3,842 aircraft in the 250-, 300-, 350- and 400-seat categories, where the twin- and four-engine members of the A330/A340 family offer an unmatched combination of efficiency and freedom from operational restrictions, and;
1,138 very large aircraft in size categories above 400 seats, where following the most successful civil aircraft launch campaign in history the all-new fouraisle A380 will enter service in 2006.
Demand for Freight Fleet
Demand for Basic Feeders ~ 956 Demand for Regional Freighters ~1231 Demand for long Range Freighters ~ 377 Demand for Large Freighters ~ 774
Killing Competition Design and Development of ‘A380 – the 747 Killer’. Common Cockpit Design Technique. Usage of “Fly-by-wire” Technology. Discount Pricing.
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