Aimia 2015 Global Loyalty Lens

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Information about Aimia 2015 Global Loyalty Lens

Published on September 9, 2015

Author: AimiaInc

Source: slideshare.net

1. 2015 AIMIA GLOBAL LOYALTY LENS We surveyed 20,168 respondents in the following markets: • United Kingdom • Spain • Italy • Germany • France • Canada • United States • Australia • India • Brazil • Middle East

2. TRUTH #1 Customers know their data is valuable OF RESPONDENTS SAY THEY KNOW THEIR DATA IS “HIGHLY VALUABLE" TO COMPANIES 31%

3. TRUTH #2 Customers who are most savvy about their data are also those who are most willing to share

4. TRUTH #3 People are open to a wider array of platforms in which you can communicate with them OF U.S. CONSUMERS SAID THEY WOULD EITHER NEVER SHARE THEIR MOBILE NUMBER OR WOULD ONLY SHARE IT WITH A TRUSTED FEW 70% In 2014, OF U.S. CONSUMERS SAY THEY WOULD NOT BE WILLING TO SHARE THEIR MOBILE NUMBERS 57% IN 2015,

5. MOBILE LOYALTY PROGRAM MEMBERSHIP

6. 10% TRUTH #4 Loyalty is both local and personal OF GERMAN CONSUMERS DON’T JOIN LOYALTY PROGRAMS 31% OF FRENCH CONSUMERS DON’T JOIN LOYALTY PROGRAMS

7. 46% MILLENNIAL/GENERATION Z 64% BABY BOOMERS CONCERNS ABOUT DATA PRIVACY

8. TRUTH #5 You can make business more personal OF CUSTOMERS GLOBALLY FEEL AS THOUGH THEY ARE ACTUALLY RECEIVING BETTER OFFERS AS A RESULT OF SHARING THEIR DATA 8%

9. TRUTH #1 Customers know their data is valuable TRUTH #2 Customers who are most savvy about their data are also those who are most willing to share TRUTH #4 Loyalty is both local and personal TRUTH #5 You can make business more personal TRUTH #3 People are open to a wider array of platforms in which you can communicate with them

10. A BIT ABOUT AIMIA @aimiainc

11. media contact: krista.pawley@aimia.com more info: www.aimia.com/loyaltylens

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