AIIM 2014 conference - Social Business Challenges Keynote

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Information about AIIM 2014 conference - Social Business Challenges Keynote

Published on April 4, 2014

Author: AlanPelzSharpe



Slides from my opening keynote at AIIM 2014 Orlando - Looking at the challenge of Social Business, the viral growth of BYO everything within organizations. Do we continue to ride the tech bandwagon that it will be all ok in the future - or is it time to face reality and reign things in a bit?

The Fragmented Enterprise: ECM in the era of Social Business Alan Pelz-Sharpe – Research Director Social Business

 Founded in 1999, HQ in New York  Owner operated  300+ staff globally  1500+ client organizations served  16,000 end users touched per year  Syndicated research, professional services, advisory, affiliation, events  Users, vendors, financiers, service firms  Globally available, local focus

 Began career in Document Management in 1990 Former Partner at Real Story Group, VP at Ovum & Consulting Director at Wipro. Currently Research Director for Social Business at the 451 Research. Recent 451 Reports: The repositioning of enterprise social networks Enterprise challenge of secure document collaboration The socialization of the collaborative enterprise. The Social Enterprise: Defining the Future of Collaborative Business?

Agenda • Fragmentation • Systems of Record & Engagement • Mechanistic versus Organic • The Pace of Change • aka some bar & pie charts • Winners versus Losers • Key Takeaway

The Digital Infrastructure Illusion of ignorance Truth of reality

Social Business BYOD Device BYOA Application BYOE Employee BYOP Process Changing Dynamics

Compliant Anyone Anytime Anywhere Anything Challenges of Social Business

Compliant Anyone Anytime Anywhere Anything • Data • Documents • Applications • Tasks • Processes • Communications Challenges of Social Business

Compliant Anyone Anytime Anywhere Anything • Device • Geo Location • Application/ Platform Challenges of Social Business

Compliant Anyone Anytime Anywhere Anything • On or Offline • Push or Pull • Wired/Wireles s Challenges of Social Business

Compliant Anyone Anytime Anywhere Anything • Employees • Customers • Partners • Teams • Prospects • Crowd Challenges of Social Business

Social Business Compliant Anyone Anytime Anywhere Anything • Privacy • Regulatory • Appropriate • Auditable • Legal Challenges of Social Business

What do we do on the move? 0% 10% 20% 30% 40% 50% 60% 70% 80% Corporate Mobile Applications ©451 Research 2014

Today’s tactical market drivers - FSS 13% 4% 3% 65% 15% Currently Using Plan to in next 6 Months Plan to More than 6 months No plans Don't Know ©451 Research 2014

Growing challenges & Layers • Many applications • Some on premises – some in the cloud • Data & Unstructured Content • All stored in silo live environments • Redefined Shadow IT • Majority of data ‘dark’ • Increasing volume of ‘zombie’ applications

Business People Process Technology Fundamentals Modern Business

Social Business Organic Control Mechanistic Dynamics of Modern Business

Priorities Invest in people, process and then technology Secret fact; you can do much, with little…..

Question “…We have identified around 20,000 consumer style file sharing accounts active in our business…… how do we stop that?...” Illusion of ignorance Truth of reality

Winners versus Losers • Data and traffic volumes are overwhelming – winners only manage essentials, don’t be a hoarder – Focus on IT efficiency • Algorithms only tell us so much – winners invest in smart people to use, interpret, interact with and and ask the right questions • BYO everything will be a reality – but not for everything, every time – there is a time and a place… • Don’t chase fashions – focus on your customers and your products/services – more people and less technology may be the way forward • Do watch emerging trends, some (not many) can be truly disruptive • Manage data from creation to destruction – always Twitter: @socialbizalan

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