Published on March 9, 2009
www.aiesec.org AIESEC website renovation Introduction to Countries
Marco Montemagno Co-Founder and CEO of Blogosfere CODICE INTERNET
The proposal: Becoming first choice Online
Organisations that are first in their field.
Greenpeace Google Obama’s campaign team
1) Catch ‘traffic’, members and partners, and direct them into the offices and recruitment stalls of the AIESEC network . 2) Create a hub for the momentum already; here here here 3) Refresh our website to represent AIESEC as an organisation run by young people for young people
2) Create a hub for the momentum already;
Stage 1) Digital Consulting The strategy, How we move from current state to desired state, project scale and scope, concept creation… Outcome: A map of the website and chosen channels
Stage 2) Design Filling in the spaces, content creation, filling the channels with content, graphics… Outcome: A graphic mask of each stage of the website
Stage 3) Technical Implementation coding, programming, uploading the content onto the CMS, user testing… Outcome: The Global website. Delivered.
November - April 15th 2008: Concept creation, Design and technical implementation of the website Project February 24th: Internal Launch of the website at International Presidents Meeting to Presidents and alumni March 11th-March 31st: Global Expros Conferences: Internal Launch of Global Website to members and testing April 15th: Go-live date! Public Launch of the Global, Country and Local websites .
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