Aida Help

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Information about Aida Help

Published on January 13, 2009

Author: total

Source: slideshare.net

AIDA Attention Interest Desire Action

Attention

Interest

Desire

Action

AIDA Attention Attract attention to the advert by using colour and images or unusual designs Interest Maintain interest by using relevant information presented in an interesting way using appropriate language Desire You need to create a desire to buy perhaps by offering something special eg discounts Action What should happen next? Are times and contact details provided?

Attention

Attract attention to the advert by using colour and images or unusual designs

Interest

Maintain interest by using relevant information presented in an interesting way using appropriate language

Desire

You need to create a desire to buy perhaps by offering something special eg discounts

Action

What should happen next? Are times and contact details provided?

STICK PROMTIONAL MATERIAL HERE ACTION DESIRE INTEREST ATTENTION What type of material is it? What is it advertising?

Tips for analysis What are the text and images like? How does the promotional material address its target market? How does the advert use colour and different fonts?

What are the text and images like?

How does the promotional material address its target market?

How does the advert use colour and different fonts?

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