Agile2014 porduct persona

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Information about Agile2014 porduct persona

Published on July 23, 2014

Author: rajesiraj



This is the first draft of the deck prepared for Agile2014.

What would it be if your product spoke to you?
What would it say?

Your feedback, opinions, comments, thoughts... welcome. expected. anticipated. appreciated.


Raje Kailasam The ultimate enchantment: A product whispers to business and product developers What if your “product” spoke to you? And why is this perspective important? What can you do to stun your customer?

About your presenter • 2014: First time speaker: Agile2014 and Scrum Gathering2014 • 2014: Formed the Agile Immersionists Meetup in San Antonio and wrote Agile Immersionist Method (A.I.M) a 10 session training program for Agile embodiment • 2013: Began using 5 step presencing method (Introspection, suspension, ukemi, retrospection and moving forward) for Agile coaching • 2013: First submitted Product Persona: Workshop for product development Raje is forever grateful to Agile meetup attendees who allowed her to test concepts and ideas; and to the reviewers of Agile2014 for enabling this presentation to get a form.

Inspiration for this workshop • When I questioned - What must happen? • Labelling my future - The relevance project • Listening to TEDtalks - The art of seduction • Realizing that every action I do serve three key purposes • First submitted for SGNOLA2014 ( in nov2013). What you see is after many iterations of reviews.

About Product Persona A practice where we listen as the product speaks for itself: As it walks through its desires to exist in this world As it narrates its story from -Being an idea -To being created -What it could be -Where it can go -What it sees as its future

About Product Persona Product is in the forefront. • Everyone else “fades” to the background & serving the product • Discovering its capabilities & connecting with its endless possibilities • Understanding urgency & becoming passionate

What it enables Discover: product resiliency Establish: core Clarify: how to engage Identify: (the one) pervasive factor

What it enables What now. It is about the combined depth of knowledge we generate It is about what should we explore… how deep, how vast, how soon, how often. It is not what next. It is always what now, what must

Workshop (Also refer to handouts and material provided)

Product definition “A product” is an intended deliverable that provides value (either tangible or intangible) Examples: • This session is a product; Agile2014 has about 200 similar products • Other products: Mobile app, banking system, cook book, a song, etc., A product may mirror its creators (Ego state) OR A product may live its life (Product Persona)

Real threat for products Idea owners: Being possessive about a future that has not yet happened Vs Idea generators: Becoming passionate about a future that can be defined

Real world examples 1. A food blog that is getting a life as a app. 2. A book that desired to be known and felt before it was even written.

Similar thought processes Product Personification (Publication date: Jan 2014) x#page-1 .

Contact info Thankyou! Current: Agile Coach at Cognizant Technology Solutions Email: Twitter: @tweettaps Blog: Linkedin: Student of: Art of Somatic Coaching, Strozzi institute

Session Feedback Please provide feedback on this session! You can do so in 3 ways: 1. Visit this session on the Mobile App. Click Session Feedback. 2. Scan the unique QR Code for this session located at the front and back of the room. 3. Visit the unique URL for this session located at the front and back of the room. Thank you for providing your feedback 

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