Published on March 10, 2014
Agile Product Planning Roman Pichler! @romanpichler! romanpichler.com! ★ Talk at Hewle* Packard, 10 March 2014 ★ Vision, Strategy, Roadmap!
About me • Product management consultant and trainer – Specialised in Scrum and in lean prac5ces – More than 10 years experience in teaching and coaching product managers and product owners • Business owner and product manager – I try to walk my own talk 2 © 2014 Pichler Consul5ng Ltd One of my books!
But then reality strikes!
The Product Planning Levels 6 © 2014 Pichler Consul5ng Ltd Vision Strategy Tactics Path to! the goal! Steps! Overarching! goal! Who and! why?! What and! how?! The big ! why!
Before we get into the details, let’s ask some fundamental questions!
Why is it! worthwhile to ! invest in it?! What are ! the business ! goals?! Business! drivers! Formula5ng the Product Strategy What makes! the product! unique?! What are ! its key ! features?! Market! Value! proposition! 9 © 2014 Pichler Consul5ng Ltd Why would! they use! the product?! Why would! they buy it?! Who are the ! customers?! Who are! the users?!
A Tool to Capture your Strategy What?!Why?!Who?! Why?! 10 © 2014 Pichler Consul5ng Ltd
Users: Children aged 8 to 12; interested in music and dancing; play computer games regularly; have access to iPad! Customers: Parents; affluent; own iPad! Have fun making characters dance to music ! Play together with friends! Discover new moves and create new dances! iPad app with characters , dance floors and music:! • Customise the game! • Dance together with remote players! • Choreograph new dances! • Share new dances, characters etc.! Fremium model:! Basic version is free ! In-app purchases including new characters, floors, and choreography! Vision Board for the Dance Game Help kids enjoy dancing and music.! 11 © 2014 Pichler Consul5ng Ltd
Are we done? Can we code now?!
Test your Ideas and Assump5ons! Users and Customers New ! insights! Interviews,! observation! Ideas &! assumptions! 14 © 2014 Pichler Consul5ng Ltd Pivot?!
We’ve got the vision and strategy. Can we build the product now?!
A high-‐level plan that tells us how we can turn the vision into reality • Provides a con5nuity of purpose beyond the next release • Stets expecta5ons and helps with stakeholder management • Helps acquire funding • Facilitates priori5sa5on • Makes it easier to coordinate the development and launch of diﬀerent products Product Roadmaps 17 © 2014 Pichler Consul5ng Ltd Why! bother?! What ! is it?!
But aren’t roadmaps anti-agile?!
Focus on goals not features!
Has! the goal! been met?! Formula5ng an Eﬀec5ve Roadmap What are ! their key ! features?! Product! goals! Dates! Key! features! 20 © 2014 Pichler Consul5ng Ltd Metrics! When will! the releases! be available?! Why create ! the releases?!
How do we know the goal! has been met?! What are its! key features?! Why! develop it?! What is! it called?! When will ! the release ! be available?! 21 © 2014 Pichler Consul5ng Ltd
The Dance Game GO Roadmap 22 © 2014 Pichler Consul5ng Ltd 1st quarter! Version 1! Acquisition: Free app, limited in-app purchases! • Basic game functionality! • Multiplayer! • FB integration! Downloads: top 10 dance app! 2nd quarter! Version 2! Activation: Focus on in-app purchases! • Purchase dance moves! • Create new dances! Activations, downloads! 3rd quarter! Version 3! Retention! • New characters and floors! • Enhanced visual design! Daily active players, session length! 4th quarter! Version 4! • Street dance elements! • Dance competition! Acquisition: New segment! Downloads!
Vision, Strategy and Roadmap GO Roadmap Vision Board Vision and! high-level! strategy! Goals! for several! major releases! 23 © 2014 Pichler Consul5ng Ltd
We surely must be done now. Can we code?!
GO Product Roadmap Goals! for several! major releases! Roadmap and Backlog Product Backlog 26 © 2014 Pichler Consul5ng Ltd Details ! for the next ! major release!
Users, customers and other stakeholders Product increment Product backlog Analyse! and update! Product owner and team Create! Gather data ! and feedback! 28 © 2014 Pichler Consul5ng Ltd The Scrum Cycle
The Vision Board: romanpichler.com/tools/vision-board/! The GO Product Roadmap: romanpichler.com/tools/product-roadmap/ ! Download the Templates 29 © 2014 Pichler Consul5ng Ltd
More information on strategy and roadmaps including blog posts, tools, and training:! www.romanpichler.com! I look forward to your feedback and questions:! firstname.lastname@example.org! @romanpichler! Thank You!
The Agile Roadmap Template conveys an Agile Product Plan over time, ... The Agile Roadmap Template conveys an Agile Product Plan over time, ...
... required for effective agile product planning: vision, ... Agile Product Planning: Vision, Strategy, ... Product Strategy and Product Roadmap Practices ...
This blog posts explains that agile product ownership implies the right to say no, to disregard feedback and to reject requests for new features. ...
This product strategy and agile product roadmap course teaches you how to create an inspiring vision, winning product strategy, ...
Roadmap Abstract. The Roadmap ... The roadmap is developed and updated by Solution and Product Management as the Vision and delivery strategy ... Agile ...
... Edge Agile Roadmap to Value the first and foremost step in any project is to create the product vision ... start planning your product roadmap.
Scrum Guidelines v.2 2011. WWW ... to delivery. Product Strategy Release Planning ... team and distractionResponsible for product vision and roadmap
Agile Product Planning: Vision, Strategy, ... Agile product planning ... a powerful vision and product strategy by attending my ...
The idea that agile development discards long term planning may be the biggest myth since the Loch Ness Monster. A roadmap is every bit as important to an ...
You're essentially describing different pinnacles of your overall product strategy. Vision ... between company vision, product roadmap, ... Agile + Lean ...