Agile Product Planning: Vision, Strategy, Roadmap

32 %
68 %
Information about Agile Product Planning: Vision, Strategy, Roadmap
Business & Mgmt

Published on March 10, 2014

Author: romanpichler



This talk discusses how the vision, the product strategy and product roadmaps relate in an agile context

Agile  Product Planning   Roman Pichler! @romanpichler!! ★  Talk  at  Hewle*  Packard,  10  March  2014  ★ Vision, Strategy, Roadmap!

About  me   •  Product  management  consultant  and  trainer   –  Specialised  in  Scrum  and  in  lean  prac5ces   –  More  than  10  years  experience  in  teaching  and  coaching   product  managers  and  product  owners   •  Business  owner  and  product  manager   –  I  try  to  walk  my  own  talk   2  ©  2014  Pichler  Consul5ng  Ltd   One of my books!


The  Product  Planning  Levels   6  ©  2014  Pichler  Consul5ng  Ltd   Vision Strategy Tactics Path to! the goal! Steps! Overarching! goal! Who and! why?! What and! how?! The big ! why!

Before we get into
 the details, let’s ask
 some fundamental

Why is it! worthwhile to ! invest in it?! What are ! the business ! goals?! Business! drivers! Formula5ng  the  Product  Strategy   What makes! the product! unique?! What are ! its key ! features?! Market! Value! proposition! 9  ©  2014  Pichler  Consul5ng  Ltd   Why would! they use! the product?! Why would! they buy it?! Who are the ! customers?! Who are! the users?!

A  Tool  to  Capture  your  Strategy   What?!Why?!Who?! Why?! 10  ©  2014  Pichler  Consul5ng  Ltd  

Users: Children aged 8 to 12; interested in music and dancing; play computer games regularly; have access to iPad! Customers: Parents; affluent; own iPad! Have fun making characters dance to music ! Play together with friends! Discover new moves and create new dances! iPad app with characters , dance floors and music:! •  Customise the game! •  Dance together with remote players! •  Choreograph new dances! •  Share new dances, characters etc.! Fremium model:! Basic version is free ! In-app purchases including new characters, floors, and choreography! Vision  Board  for  the  Dance  Game   Help kids enjoy dancing and music.! 11  ©  2014  Pichler  Consul5ng  Ltd  

Are we done?
 Can we code now?!

Test  your  Ideas  and  Assump5ons!   Users and Customers New ! insights! Interviews,! observation! Ideas &! assumptions! 14  ©  2014  Pichler  Consul5ng  Ltd   Pivot?!

We’ve got the vision
 and strategy. Can we build the product now?!

A  high-­‐level  plan  that  tells  us  how  we  can  turn   the  vision  into  reality   •  Provides  a  con5nuity  of  purpose  beyond  the   next  release   •  Stets  expecta5ons  and  helps  with  stakeholder   management   •  Helps  acquire  funding   •  Facilitates  priori5sa5on   •  Makes  it  easier  to  coordinate  the  development   and  launch  of  different  products   Product  Roadmaps   17  ©  2014  Pichler  Consul5ng  Ltd   Why! bother?! What ! is it?!

But aren’t roadmaps 

Focus on goals not features!

Has! the goal! been met?! Formula5ng  an  Effec5ve  Roadmap   What are ! their key ! features?! Product! goals! Dates! Key! features! 20  ©  2014  Pichler  Consul5ng  Ltd   Metrics! When will! the releases! be available?! Why create ! the releases?!

How do we know the goal! has been met?! What are its! key features?! Why! develop it?! What is! it called?! When will ! the release ! be available?! 21  ©  2014  Pichler  Consul5ng  Ltd  

The  Dance  Game  GO  Roadmap   22  ©  2014  Pichler  Consul5ng  Ltd   1st quarter! Version 1! Acquisition: Free app, limited in-app purchases! •  Basic game functionality! •  Multiplayer! •  FB integration! Downloads: top 10 dance app! 2nd quarter! Version 2! Activation: Focus on in-app purchases! •  Purchase dance moves! •  Create new dances! Activations, downloads! 3rd quarter! Version 3! Retention! •  New characters and floors! •  Enhanced visual design! Daily active players, session length! 4th quarter! Version 4! •  Street dance elements! •  Dance competition! Acquisition: New segment! Downloads!

Vision,  Strategy  and  Roadmap   GO Roadmap Vision Board Vision and! high-level! strategy! Goals! for several! major releases! 23  ©  2014  Pichler  Consul5ng  Ltd  

We surely 
 must be done now. 
 Can we code?!

GO Product Roadmap Goals! for several! major releases! Roadmap  and  Backlog   Product Backlog 26  ©  2014  Pichler  Consul5ng  Ltd   Details ! for the next ! major release!

Let’s Scrum!!

Users, customers and other stakeholders Product increment Product backlog Analyse! and update! Product owner and team Create! Gather data ! and feedback! 28  ©  2014  Pichler  Consul5ng  Ltd   The  Scrum  Cycle  

The Vision Board:! The GO Product Roadmap:
 ! Download  the  Templates   29  ©  2014  Pichler  Consul5ng  Ltd  

More information on strategy and roadmaps including blog posts, tools, and training:!! I look forward to your feedback and questions:!! @romanpichler! Thank  You!  

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

The Agile Roadmap Template conveys an Agile Product Plan ...

The Agile Roadmap Template conveys an Agile Product Plan over time, ... The Agile Roadmap Template conveys an Agile Product Plan over time, ...
Read more

Agile Product Planning: Vision, Strategy, and Tactics

... required for effective agile product planning: vision, ... Agile Product Planning: Vision, Strategy, ... Product Strategy and Product Roadmap Practices ...
Read more

This blog posts explains that agile product ownership ...

This blog posts explains that agile product ownership implies the right to say no, to disregard feedback and to reject requests for new features. ...
Read more

Product Strategy and Agile Product Roadmap Training Course

This product strategy and agile product roadmap course teaches you how to create an inspiring vision, winning product strategy, ...
Read more

Roadmap – Scaled Agile Framework

Roadmap Abstract. The Roadmap ... The roadmap is developed and updated by Solution and Product Management as the Vision and delivery strategy ... Agile ...
Read more

Agile Artifacts: The Product Vision Statement | Platinum Edge

... Edge Agile Roadmap to Value the first and foremost step in any project is to create the product vision ... start planning your product roadmap.
Read more

Scrum Guidelines - ScrumDesk

Scrum Guidelines v.2 2011. WWW ... to delivery. Product Strategy Release Planning ... team and distractionResponsible for product vision and roadmap
Read more

Agile Product Planning: Vision, Strategy, and Tactics - DZone

Agile Product Planning: Vision, Strategy, ... Agile product planning ... a powerful vision and product strategy by attending my ...
Read more

Agile Roadmaps: Build, Share, Use, Evolve | The Agile Coach

The idea that agile development discards long term planning may be the biggest myth since the Loch Ness Monster. A roadmap is every bit as important to an ...
Read more

What are the differences between company vision, product ...

You're essentially describing different pinnacles of your overall product strategy. Vision ... between company vision, product roadmap, ... Agile + Lean ...
Read more