Published on March 10, 2014
Agile Product Planning Roman Pichler! @romanpichler! romanpichler.com! ★ Talk at Hewle* Packard, 10 March 2014 ★ Vision, Strategy, Roadmap!
About me • Product management consultant and trainer – Specialised in Scrum and in lean prac5ces – More than 10 years experience in teaching and coaching product managers and product owners • Business owner and product manager – I try to walk my own talk 2 © 2014 Pichler Consul5ng Ltd One of my books!
But then reality strikes!
The Product Planning Levels 6 © 2014 Pichler Consul5ng Ltd Vision Strategy Tactics Path to! the goal! Steps! Overarching! goal! Who and! why?! What and! how?! The big ! why!
Before we get into the details, let’s ask some fundamental questions!
Why is it! worthwhile to ! invest in it?! What are ! the business ! goals?! Business! drivers! Formula5ng the Product Strategy What makes! the product! unique?! What are ! its key ! features?! Market! Value! proposition! 9 © 2014 Pichler Consul5ng Ltd Why would! they use! the product?! Why would! they buy it?! Who are the ! customers?! Who are! the users?!
A Tool to Capture your Strategy What?!Why?!Who?! Why?! 10 © 2014 Pichler Consul5ng Ltd
Users: Children aged 8 to 12; interested in music and dancing; play computer games regularly; have access to iPad! Customers: Parents; affluent; own iPad! Have fun making characters dance to music ! Play together with friends! Discover new moves and create new dances! iPad app with characters , dance floors and music:! • Customise the game! • Dance together with remote players! • Choreograph new dances! • Share new dances, characters etc.! Fremium model:! Basic version is free ! In-app purchases including new characters, floors, and choreography! Vision Board for the Dance Game Help kids enjoy dancing and music.! 11 © 2014 Pichler Consul5ng Ltd
Are we done? Can we code now?!
Test your Ideas and Assump5ons! Users and Customers New ! insights! Interviews,! observation! Ideas &! assumptions! 14 © 2014 Pichler Consul5ng Ltd Pivot?!
We’ve got the vision and strategy. Can we build the product now?!
A high-‐level plan that tells us how we can turn the vision into reality • Provides a con5nuity of purpose beyond the next release • Stets expecta5ons and helps with stakeholder management • Helps acquire funding • Facilitates priori5sa5on • Makes it easier to coordinate the development and launch of diﬀerent products Product Roadmaps 17 © 2014 Pichler Consul5ng Ltd Why! bother?! What ! is it?!
But aren’t roadmaps anti-agile?!
Focus on goals not features!
Has! the goal! been met?! Formula5ng an Eﬀec5ve Roadmap What are ! their key ! features?! Product! goals! Dates! Key! features! 20 © 2014 Pichler Consul5ng Ltd Metrics! When will! the releases! be available?! Why create ! the releases?!
How do we know the goal! has been met?! What are its! key features?! Why! develop it?! What is! it called?! When will ! the release ! be available?! 21 © 2014 Pichler Consul5ng Ltd
The Dance Game GO Roadmap 22 © 2014 Pichler Consul5ng Ltd 1st quarter! Version 1! Acquisition: Free app, limited in-app purchases! • Basic game functionality! • Multiplayer! • FB integration! Downloads: top 10 dance app! 2nd quarter! Version 2! Activation: Focus on in-app purchases! • Purchase dance moves! • Create new dances! Activations, downloads! 3rd quarter! Version 3! Retention! • New characters and floors! • Enhanced visual design! Daily active players, session length! 4th quarter! Version 4! • Street dance elements! • Dance competition! Acquisition: New segment! Downloads!
Vision, Strategy and Roadmap GO Roadmap Vision Board Vision and! high-level! strategy! Goals! for several! major releases! 23 © 2014 Pichler Consul5ng Ltd
We surely must be done now. Can we code?!
GO Product Roadmap Goals! for several! major releases! Roadmap and Backlog Product Backlog 26 © 2014 Pichler Consul5ng Ltd Details ! for the next ! major release!
Users, customers and other stakeholders Product increment Product backlog Analyse! and update! Product owner and team Create! Gather data ! and feedback! 28 © 2014 Pichler Consul5ng Ltd The Scrum Cycle
The Vision Board: romanpichler.com/tools/vision-board/! The GO Product Roadmap: romanpichler.com/tools/product-roadmap/ ! Download the Templates 29 © 2014 Pichler Consul5ng Ltd
More information on strategy and roadmaps including blog posts, tools, and training:! www.romanpichler.com! I look forward to your feedback and questions:! firstname.lastname@example.org! @romanpichler! Thank You!
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