Published on February 24, 2014
Agenda 22 May 2014 Advatera - Digital Leadership Forum - Vienna Let the other’s real-life experiences of digital projects energize and inspire you. Learn from projects and digital transformations in large and mid-sized organizations. Sign up now… 09:00 – 09:30 09:30 – 09:45 MORNING COFFEE & REGISTRATION & MORNING GET-TOGETHER CONFERENCE OPENING – Volker Grünauer “Future of digital” - opening thoughts & vision of a digital future 09:45 – 10:30 Keynote - Sophie Dennis Working in Harmony. 10:30 – 11:00 11:00 – 11:30 11:30 – 12:00 Sophie will explain what music teaches us about the relationship between design and structured content, and how it’s only by working together that we can create delightful, meaningful digital experiences for our users. ROOM A ROOM B Kim Daenen, Brussels Airlines Case Study: A new way to Case Study: Social meaningful mobile communication Media Strategy Little-known ways to enhance your Leveraging social media for brand mobile content. Get inspirations for awareness, customer service and your mobile marketing, a strategy for crisis communication. Future realthe right content for mobile and world challenges for your social media insights about the expected further strategy. mobile uptake. Pause ROOM A ROOM B Herbert Schöberl, A1 Anneliese Breitner Case Study: Customer Journey Management & Lead Management How to develop a customer journey for your organization and how to implement lead management on the website. And Herbert will give insights on how to move from CRM to social CRM. 12:00 – 13:00 Expert talk: Social leadership Get rid of digital transformation barriers: Thinking about and positioning yourself for a digital shift. Anneliese will discuss facts about how social influences our organizations. Learn what digital leaders need to know about being social and how to implement the necessary change management in your organization. Lunch & Learn Use the time for informal discussions around your current digital challenges. www.advatera.com/dlf Advatera. Advanced knowledge sharing for digital experts. www.advatera.com · email@example.com · my.advatera.com 1/3
13:00 – 13:15 13:15 – 14:00 Opening thoughts “Real leaders share” Keynote Florian Resinger, BMW Brand Management in a Digital World Building up a global brand in digital How digital influences our products Launching new products is our daily business, but what about launching a new (sub)brand first? Building up a global presence in digital channels and ambient awareness even before products are available on the market? The launch of BMW i inspired us to look for answers to these questions. This keynote provides insights into our digital route from building up a brand to 14:00 – 14:30 14:30 – 15:00 15:00 – 15:45 the world premiere of the first BMW i products. ROOM A ROOM B Matthias Wieser, Steven Rieck, Karriere.at Falkensteiner User Experience design Case Study: Digital for digital leaders – Make Marketing & UX a habit Relevance. What digital leaders need to know Matthias will present Falkensteiner’s about UX, how to implement UX case study around CRM, lead thinking in your team as well as your management, social and blogging. organization and why UX is still such an important factor in success. Break Podium discussion Leading the digital shift in organizations 15:45 – 16:15 16:15 – 17:00 17:00 – 17:30 Panelists include speakers and conference participants. RAUM A RAUM B (deutsch) Manuela Schöpfer, DM Nana Siebert, Woman Digital Case Study: Content to success – meindm.at Case Study: 1 year after the website relaunch. How content drives Challenges & learnings. sales in e-commerce, e-commerce strategy and future WOMAN.at: Wie man eine starke Printtrends in E-commerce Frauenmarke ins Digitale überführt. Welcher Content Frauen (und Männer) wirklich interessiert. Welche Rolle Social Media und Blogger Relations dabei spielen – und warum interessanter Content nicht immer relevanter Content ist. Plus: Wie Online-Redaktionen für Unternehmen und Verlage heute aufgestellt sein sollten. Townhall session – What did we learn today? A fun session which summarizes the learnings of today. Get-together: Networking and Wine Advatera. Advanced knowledge sharing for digital experts. www.advatera.com · firstname.lastname@example.org · my.advatera.com 2/3 Changes in the agenda reserved. We will discuss how to win-over and overcome resistance to digital shift within organisations, winning over stakeholders, engaging your community and what’s next after big data and cloud.
Digital Leadership Forum The Digital Leadership Forum brings together practitioners in digital, marketing and communication and draws on their real-world experiences to educate, inform, and inspire. By hearing of other’s experiences in digital transformation you can avoid common pitfalls, learn from their challenges, and use success stories as models for our own implementation strategies. Job roles of participants include: Head of Online Communication & Web, Head of Online Marketing, Leitung Digital, Marketing Manager, Head of Corporate Communications, Digital Project Manager, Marketing Specialist, New Media Manager,… Practicalities The conference takes place at the Novomatic Forum, Friedrichstraße 7, 1010 Vienna (Google Maps). The conference starts at 9am on the 22nd of May 2014. There is an informal get-together on the evening of the 21st of May for those who are already in town. A cheap hotel about 2,5 km from the venue is Motel One at Westbahnhof (Link). Other hotels nearby include The Ring Hotel Vienna (Link) and The Levante Parliament (Link). Good and cheap but about 3km from Novomatic Forum is Spieß & Spieß (Link – please mention Advatera to get a corporate discount). Of course, there are many more hotels in Vienna. www.advatera.com/dlf Advatera. Advanced knowledge sharing for digital experts. www.advatera.com · email@example.com · my.advatera.com 3/3
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