Africa: Mobile Financial Services Business Models Evolve with Regulations, Consumer Needs and Economic Environment

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Information about Africa: Mobile Financial Services Business Models Evolve with...
Business & Mgmt

Published on March 14, 2014

Author: JSBMarketResearch

Source: slideshare.net

Description

With other revenue sources declining, most mobile operators in Africa have launched a mobile money service. Adapted to local regulations, different business models are used to address the unbanked opportunity. But regulations are changing and operators find they need to offer more sophisticated banking services, so a collaborative business model is emerging.

Africa: Mobile Financial Services Business Models

With other revenue sources declining, most mobile operators in Africa have launched a mobile money service. Adapted to local regulations, different business models are used to address the unbanked opportunity. But regulations are changing and operators find they need to offer more sophisticated banking services, so a collaborative business model is emerging. Convergence between banks and operators is already well under way in Africa. This report includes case studies of Orange in Cote dIvoire, Safaricom in Kenya and MTN in Uganda. Summary

The mobile financial services (MFS) market presents a huge opportunity in Africa. Demand for MFS has gradually grown during recent years, and the services are generating significant revenue for mobile network operators (MNOs). Safaricoms revenue from M-Pesa has even exceeded that from SMS: in 2012 it reached KSh16.87bn ($199m). Operators have been developing bank partnerships and networks of distributors - agents - to address the MFS market. Different models compete with each other: some of them are aimed at customer acquisition, others at customer loyalty. Government regulation, however, is a major issue confronting operators in this market. To know more about this report click here – http://www.jsbmarketresearch.com/telecommunications/r-Africa-Mobile- Financial-Services-Business-Models-Evolve-with-Regulations-101139 Introduction and Landscape :- Africa: Mobile Financial Services Business Models

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