Affiliate monster

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Information about Affiliate monster
Marketing

Published on February 28, 2014

Author: kkoss89

Source: slideshare.net

LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional. In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. Copyright information contained in this report may not be reproduced, distributed or copied publicly in any way, including Internet, e-mail, newsgroups, or reprinting. Any violator will be subject to the maximum fine and penalty imposed by law. Purchasers of this product are granted a license to use the information contained herein for their own personal use only. Any violators will be pursued and punished to the fullest extent of the law.

Table of Contents Chapter 1 : Introduction................................................................ 9 Chapter 2: Choosing your Niche................................................14 Chapter 3:Choosing your products................................................ 36 Chapter 4: Getting your domain.................................................... 47 Chapter 5:Getting Hosting............................................................. 52 Chapter 6: Building Your Website..................................................61 Chapter 7: Website Configuration................................................. 66 Chapter 8: Introduction to SEO......................................................78 Creating 9: Keyword Research....................................................... 82 Chapter 10: On-site SEO..............................................................92 Chapter 11 : Link Building............................................................ 109 Chapter 12: Forum Marketing......................................................116 Chapter 13: Advanced Methods.................................................. 122 Resources:.................................................................................... 125

Hey it’s Naidy here! I’d like to express my deepest gratitude for purchasing Affiliate Monster. Thank you very much for choosing to embark on a journey to greatness, and while not everyone is going to make it to the end, those that do will make a lot of money. I named this course Affiliate Monster because by the end of this course, you will learn how to be a super affiliate, and all your competitors will fear you as if you were a monster.. (lol I know it’s lame but I had to come out with something :p) Anyways.. Let’s get down to business. Did you know that 90% of people who sign up for a Clickbank account never receive a single cheque? (Yes,that’s how I spell it :p) The reason is, most people are constantly bombarded with new “copy and paste formulas” or “push-button softwares” that promise overnight riches. Truth is, the people who are making overnight riches are the people who SELL the systems. I’ve spent tons of money buying one “get rich quick” schemes to another, with no results to show. I spent hours and hours spinning my wheels, and quickly got frustrated. I was PISSED. I was ready to give up. Now, I’m not gonna tell you that story you’ve heard countless times; No, I didn’t have an “a-ha” moment; No, I didn’t create a revolutionary system that allowed me to make money out of thin air; But what I did do, was make a promise to myself, to FOCUS.

Follow One Course Until Sucess When I did that, good things started happening. Instead of chasing the pie-in-the-sky, I got serious and finally built a profitable and sustainable business, and this is what I want you to achieve at the end of this course. Here are some rules that you must adhere to should you want to succeed:  Treat this like the business it is. I’m going to teach you to build a solid foundation to your long-term business,i.e. A website that will generate revenue for many years to come, and like any business, there are minimal expenses. Anyone who tells you otherwise is probably lying or delusional. Remember : This is a business. Do not be shocked or discouraged when you have to whip out your credit card to pay minute fees, such as your domain, hosting and autoresponder. After you’ve built the foundation to your business, you may want to scale things up by outsourcing or using paid traffic. Truth is, nothing in the world is free. Even if you were to use free traffic methods such as SEO and forum marketing, you are investing your valuable time and sweat equity, and in due time, you will find them much more valuable than money.

 Make a promise to yourself to follow through: If this is your first time purchasing any courses, excellent. You have everything you need to succeed. Stick to this course and do not be attracted to any shiny objects. On the other hand, if you have wasted money in the past on many courses like I did when starting out, fret not, if you follow the methods I’m about to show you, you won’t have to buy any other courses. Every single day, you will be seduced by new blueprints/formulas/secrets/techniques/softwares/loopholes that promise to make you a millionaire overnight. Ignore them. Motivation is what gets you started, persistence is what keeps you going. When you meet a roadblock, technical or mental, rejoice, because most people will probably quit at this stage. This is when you must persist! There’s always an answer to every question. If you find a problem that you can’t solve, please tell me. It means there’s a dire need in the market waiting to be satisfied.  Take it one step at a time If you’re new to the game, it’s very easy to suffer from information overload. When you feel overwhelmed, take a deep breath and relax. You only have to learn something once.As humans, we tend to overestimate the pace of something that is new or foreign to us. Do you remember being a child on a long trip? You probably asked your mother/father this question : “Are we there yet?” This is because you were focused on the destination instead of the journey. Another example would be to automatically accuse an athlete of consuming steroids(verbally or subconsciously) because he carries a substantial amount of muscles, while ignoring the possibility that

he/she worked extremely hard to achieve their results. That’s why most people who start fad diets fail. They’ve conceded that they want instant results, using drastic, unsustainable measures. Our cognitive limitations,coupled with the increasing pace of life cause us to focus on events, rather than the process. Making money online is no different. Say it : “Making money online is a process”. Again. “Making money online is a process”. Can you achieve success relatively fast? Yes. Is it easy? No. Don’t panic if you don’t see money coming in instantly. The more you chase money, the more it eludes you. Focus on providing value to other people.  Take action You could be the most knowledgeable or talented person in the world, but if you don’t take action, nothing will happen. Making money, or therefore, not making money shouldn’t be a surprise. You’re not going to “stumble upon” a million dollars. If you don’t convert your potential energy to kinetic energy, all the time spent reading and perfecting your skills would be all for naught. There are many people that spend hours and hours reading forum posts, reading ebooks, going through courses, but end up doing nothing. What’s the point of learning everything learnable, and understanding everything fathomable when it all amounts to nothing? Trust me, you’ll learn 10 times faster implementing the methods outlined in the course than you would studying it. Take action! “For every action, there is an equal and opposite reaction.” Newton’s Third Law of Motion

 Be open minded Now, just because I told you to ignore all other courses, you should always be open to suggestions from other people. You should participate in forums and read new material all the time. However, don’t let the new information detract you from your path to success. All media are constructions, meaning the content of this ebook is derived from vicarious experience; And while I try to validate the accuracy of my teachings, you should always apply your common sense and critical thinking skills. If you find other methods more effective than the ones I teach, by all means, go ahead. I refuse to assume the position of a guru as it implies that I know-it-all. I constantly update my knowledge and I urge you to do the same. *Now, for your first task, I strongly suggest you sign up for a new email address. Trust me, you’ll thank me in the long run. It’s important to be organized. You’ll receive many emails containing important data when signing up for accounts. Searching for a single email among thousands of emails is like trying to find a needle in a haystack. Been there, done that.

Chapter 1 : Introduction

What is affiliate marketing? Before defining affiliate marketing, we must first understand the term “internet marketing”. Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales. Basically, using the Internet to sell your products/services. There are many branches of internet marketing, including:  Email Marketing  Pay Per ViewMarketing  Pay Per Click Marketing  Social Media Marketing  Blog Marketing  Video Marketing Any many more... (Don’t panic if you don’t know the stuff mentioned above.. I’ll get to that later..) Essentially, affiliate marketing is just one of those branches. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the

affiliate's own marketing efforts. In layman’s terms, an affiliate is a virtual salesperson-When someone buys something from a merchant as a result of your actions, you get paid a commission. In the internet marketing world, an affiliate is also known as a publisher. If you take a closer look at the definition of affiliate marketing, it states that the affiliate is either rewarded for bringing the merchant a visitor OR customer. This means that different merchants will have different criteria that must be met before a commission is paid to the affiliate. Some merchants will only pay when affiliates bring them a sale(Cost per Sale-CPS) whereas others will pay when affiliates get the customers to perform a particular action(Cost per Action-CPA), such as entering an email address or filling in a a form. In this ebook, I will be covering primarily CPS affiliate marketing. How do the merchants know which affiliate brought them sales/leads? Each affiliate is given a unique affiliate link. When the affiliate gets visitors to click on their link to purchase something/take an action, a sale/lead signal will be triggered on the merchant’s end and the affiliate will be paid a percentage of the sale.

Don’t worry, even if the visitor leaves your website, a cookie would have been placed in his/her browser during their visit and the sale/lead signal will be triggered if they buy/perform the action on subsequent visits. Pros of being an affiliate:  You don’t need a big budget You can start a successful affiliate business with an initial investment of under $50. This is optimal for someone on a shoestring budget. If you want, you can do it for free but it’s really tedious. Anyways, since you bought this course, I assume you have the funds, however much or little, to invest in your business.  Broad selection of products You can choose to promote thousands of products available in the marketplace. This allows for great flexibility. For example, if you don’t believe a product delivers what it promises, you can opt for another one. Also, you have the option to promote multiple products to your customers, hence maximizing your profits.  Good to get your feet wet The skills and knowledge obtained by being an affiliate can be invaluable when you decide to create your own product or service. Remember, you only have to learn something once and it stays with you forever.

 Don't have to deal with customer support,bookkeeping,etc.. You won’t have to deal with complaints, questions, refunds, and all the hassle associated with owning your own products. For example, if you choose to promote this product as an affiliate, I would have to deal with customer service, not you. Cons of being an affiliate:  You don’t own the customer. Once the customer buys something/perform an action through your affiliate link, they are practically owned by the customer. They are automatically subscribed to their email list, and are then sold other products/services. In the course, I will teach how to build an email list while promoting affiliate offers.  Lack of control. If the merchant suddenly closes down his product/service(more prevalent in CPA marketing), you’re in trouble. Your income stream is predicated on the merchant’s existence. Having said that, there’s an inherent risk in every business model and there are many ways to alleviate this risk. ***Now that you understand the basics of affiliate marketing, you are ready to build a profitable and sustainable online affiliate business. Before proceeding, it is imperative to know that everything you do in your business should be to facilitate two things, and two things only-Traffic and

conversion. (more on this later) Nothing else matters. Keep this engraved in your mind. Ready to make money? Let’s go!

Chapter 2: Choosing Your Niche

What is a niche? A niche(pronounced either “Nitch” or “Neesh”) is the subset of the market on which a specific product is focusing. Choosing the right niche is crucial if you want to be a successful affiliate. I realize that 9 out of 10 times, people will not understand what a niche is when presented with the explanation above. Most people will understand it when an example is given. Here they are : Example 1 : Market: Health and fitness Niche : Muscle building Sub-niche: Muscle building for men Micro-niche: Muscle building for men over 40 Micro-micro niche : Muscle building for men over 40 who have kids Example 2 : Market: Relationship Niche : Dating Sub-niche: Dating for men Micro-niche: Dating for men over 40 Micro-micro niche: Dating for men over 40 who have kids Now, you may be wondering : “why don’t I just target an entire market so

that I can achieve maximum profits?” How I wish that was the case. It sounds counter-intuitive, but by targeting everyone, you end up targeting no one. Before starting a business of any kind, you must first define your audience. Let me tell you three hypothetical stories to illustrate the importance of defining your audience and choosing the right niche: Story 1: Paul intends to open a store selling kitchenware. He opens his store, and stocks his warehouse with every type of kitchenware available, from ovens to pots and pans. His first week went well. Sales were average. After a week, sales began to decline, and after a month, he had zero sales. Why is that? After some extensive research he found out that Walmart had opened up a branch distanced one mile from his store. Turns out all his previous customers now shop at Walmart because they had lower prices and a wider variety of kitchenware. Mr.Paul couldn’t compete with Walmart in terms of price and variety, and ended up closing his store. He loses his primary income stream and is now broke. He loses his wife and kids, and now suffers from depression. He kneels to the ground and shouts : WHY DIDN’T I DEFINE MY AUDIENCE!!! Story 2:

Tony, a friend of Paul who too had a kitchenware store, heard about Paul’s story,and was determined not to make the mistake of not defining his audience. He pledged to stock only one type of kitchen appliance that would appeal to only one group of people. He filled his store with a special toaster that could only toast brown Arepa bread with the thickness of 3.512312^13 inches. Tony said to himself: “Paul you fool, you should have chosen a mirco-micro niche like me! Soon, hundreds of targeted customers will swarm to my store to buy my special toasters!”. Days passed, all the customers that entered his store left empty-handed. Months passed. Surprisingly, Tony had 2 sales, but obviously, it wasn’t enough to cover his expenses. And like Paul, Tony ended up poor and miserable. Story 3: After witnessing the demise of Paul and Tony’s businesses, Albert decided to be smart about his strategy. He knew the best way to succeed in the kitchenware business was to choose a sub-niche that would target a particular group of people in the market(avoiding Paul’s mistake), while appealing to a wide-enough audience(avoiding Tony’s mistake). He opened a store that only contained toaster ovens with a few brands. Sure enough, Albert got rich in no time, and is grateful for avoiding Paul’s and Tony’s mistakes. When asked about the reason so many customers were buying from him, Albert replied: “By only carrying toaster ovens, I establish myself as the go-to guy for toaster ovens; And though Walmart sells them at a lower price, people still buy from me as I’m perceived as an authority in

toaster ovens. However, I was careful not to be too targeted in my approach to ensure a demand in my sub-niche.” After reading the three stories, I don’t have to ask you whose shoes you would want to be in. The three stories emphasize the importance of market research and niche selection. It’s vital to choose a sub-niche that is targeted enough but not too obscure that there’s no market for it. In some cases, a sub-niche may still be too general. In which case, you might want to choose a mirco-niche of that market instead. Later on, I’ll show you how to gauge demand. Now, it’s time to get our hands dirty. Remember, don’t panic if you get stuck. Read the guide thoroughly and implement the methods. Niche research When it comes to niche selection, you’ve probably this advice: “follow your passion”. While there is merit to this advice, just because one is passionate about something, that doesn’t mean there’s a market for the thing he/she is passionate about. Now, this certainly deserves a separate story, a funny one at that, but I’ll spare you the details ;) My advice is to first follow the green, then follow the dream. Find multiple profitable niches, then select the one that you have an affinity for. The first step is to find a broad niche that you might want to target,and then

drilling down to a sub-niche Examples of niches include weight loss, nutrition, parenting, law, relationships and self help. The big three I highly suggest you find niches in these three markets: Health&Fitness, Making Money, and Dating. These are evergreen markets, meaning the demand for them will never cease to exist. Remember : People always want to be rich,loved,and healthy. Finding your niche:  Using Magazines Magazines are a great way to find profitable niche. A magazine with a subscriptions and retail distribution typically cost between 6 million and $9 billion per year to publish. Magazines publishers will only print a magazine when they know that there is an audience for that niche and that advertisers are willing to spend money to reach them. 1.) Go to magazines.com. One of the easiest ways to find magazines already sorted by niche is Magazines.com. At the top of the screen you will see an “All Categories” tab which if you click will present you with a list of different topics.

2.) Click on one of the categories, click on one of the magazines, and identify the niches. Try to select about 5 niches. For example, in the Health&Fitness category, I chose this magazine. It’s titled Men’s health with a male model. The apparent sub-niche would be “muscle building for men”. Easy, right?

 Using Clickbank. Signing up: 1.) Go to Clickbank.com 2.) Sign up for an account

3.) Fill up all the required information on the sign up form. 4.) Check your email inbox and confirm your email address 5.) Log in. 6.) Go to the marketplace. 7.) Click on one of the categories. For example, I’ll choose E-business and E-marketing 8.) Now you’ve got a wide array of sub-niches to choose from. Easy!

 Using Google Keyword Planner Note : Please grab a cup of tea before proceeding. This method is slightly more complex than the previous methods. If you’ve found your sub-niches,

great, you can skip this. If not, make sure to follow the instructions to the letter. Google's keyword planner tool is an excellent way of not only finding great niche ideas but also how many people are interested in these topics. To use the Google keyword planner tool you will need to have first register a Google Adwords account. The does not have to have any money credited to it. You can even have been banned from Google Adwords and still use the Keyword Planner Tool. 1.) If you haven’t done it already, create an account at https://accounts.google.com/SignUp

2.) Login to your Adwords account at adwords.google.com 3.) Select the first option. 4.) To use the Google keyword planner tool to find niches you need to enter

what are called seed words. Examples of good quality seed words include: * How to fix * How to cure * Start a * How to get rid of * How to become a * Treating * Make a * Learn to This will give you back a list of related search terms that people enter into Google. This method is powerful because these search terms indicate need. If you want to make a lot of money you need to solve a lot of people’s needs. Here’s an example. I’ll search for the seed keyword “how to cure”

5.) Select:Keyword ideas, then click download. Make sure to select Excel format.

6.) Open the file with Microsoft Excel or other spreadsheet softwares. You can use Google Spreadsheets if you don’t have Excel. 7.) To make things tidier, clear all the information except for the data in column B(the keywords) 8.) Highlight the entire column and press select Data. Then, sort by descending order.

9.) Scroll down, and copy all the keyword phrases that contain the term “how to cure” 10.) Voila! You’ve got your search terms. Now, remember that these are not niches/sub-niches. These are search phrases that indicate a need. We need to convert these phrases into a niche. See the below example.

Don’t be afraid to add more variations. For example, cure acne for adults/teenagers/children/men over 40/women over 40. We will be gauging the size of the niche later on. Obviously, there’s more than one way to skin a cat. If you know of other methods, go ahead. Make sure to collect at least 10 niches. Selecting your niche By using these resources you will be tapping into into the millions of dollars that these companies have already spent on market research. But, before we set invest our time and money into developing a niche we want to be absolutely certain that it is going to be profitable. Here are some of the techniques that you can use to confirm the demand in a particular niche.  Google Keyword Planner If you didn’t use the keyword planner to do your niche research, please refer to the Google Keyword Planner tutorial above for a clearer understanding of what I’m about to outline below. 1.) Search your key term in the search box. For example, if your sub-niche is “weight loss for women” type that into the search box. 2.) You can also see how many people each month are searching for a particular search terms. This will give you an idea of the relative popularity of a particular keyword term. If you see numbers above 1000, that’s a good

sign.  Using Quantcast Another way to determine the demand in a particular niche is to look at how many visitors some of the most popular sites in that niche are receiving. 1.) To find these websites simply perform a search and write down the URLs for the top 10 websites for that particular search. Take note whether there are Google Adwords ads. This means there are people spending money in this sub-niche. And people wouldn’t be spending money if there wasn’t a market.

2.) Then, go to Quantcast.com and enter the URL one by one on the homepage search box.

3.) This will give you detailed information about the number of people that are visiting that particular website. Not only will you be able see how many people are visiting the website but you will usually get detailed demographic information. Included are the age, gender and educational background of the visitors to the site. This can be useful information when deciding whether a particular niche will be profitable and how to market to this audience. It’s a good sign if there’s a high number of monthly visitors to the site.

Do this for every sub-niche, and pick only 5 that satisfy these criteria: - The key term for the sub-niche has at least 3000 searches a month -There are Google Adwords Ads on the front page when the term is searched in Google. - The top 10 websites of your sub-niche have a high number of monthly visits. Now, finally.. Out of the 5 sub-niches, choose the one you’re interested in/passionate about. Remember when I talked about chasing the green, then chasing the dream? This is what I meant.

Chapter 3:Choosing your products

Once you have identified and selected a niche, it’s time to pick the affiliate products that you plan to market to your chosen niche. I can’t stress enough the importance of promoting only quality products to your audience. Sure, you could bombard your audience with terrible products, but you’ll instantly ruin your credibility; We’re in this for the long haul, so we want people singing our praises instead of hating our guts. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”- Warren Buffett Here are 3 factors that you should take into consideration when deciding on a product: 1.) Relevancy This is key. When you’re trying to sell something, don’t think of yourself as a salesperson. Rather, think of yourself as a storyteller. The biggest question your audience will ask when presented with an offer is: “ what’s in it for me?”. Tell them. Don’t just sell a guide,sell a blueprint/formula; Don’t just sell a supplement, sell a miracle pill, etc.. you get my point. Always make sure the product you promote is coherent to the end goals of the niche market you’re targeting. 2.) Quality Need I say more? Make it a point to only promote products that you truly believe will benefit your audience. As I mentioned above, it builds trust and

reinforces your reputation. 3.) Profitability Various products offer a range of commissions. Some will offer to pay you a set dollar amount for services or sales, but the majority give you a percentage somewhere between 15 and 75. Make sure to choose the products that would give you maximum profits without compromising the other 2 factors above. You can find thousands of digital products on the web that you could be an affiliate for. Below are some suggestions to get you started:  Clickbank At this point, I assume you’ve signed up for a Clickbank account. If not, pleases refer to the tutorial above. All affiliates should know Clickbank. It gives you access to thousands of affiliate products. It makes it extremely easy for you to track your sales and you don’t have to worry about not getting paid. Before you start promoting affiliate products, make sure to follow these steps: 1.)Verify/Edit your account information. Go to Settings>Account information

2.) Do the same for your contact&payment information Doing this beforehand is important to ensure you get paid smoothly in the future. Now, onto product selection. 1.) Go to the marketplace. 2.) Search for your sub-niche key term.

3.) Evaluate the top 10 products that appear. Make sure they satisfy the three criteria mentioned above: For my hypothetical sub-niche, I’ve chosen weight loss for women. Let’s take a look at the first product. -Relevancy.

From the sales letter, I found out that the product, i.e. The Venus Factor, caters exclusively for women that want to lose weight. Perfect! -Quality. There are two ways to determine the quality of a product: 1.) Ask the product owner for a review copy. 2.) Read reviews online. Search for terms such as : “your product scam”, “your product review”, “your product fraud”, etc.. 3.) Also, you could try going to ripoffreport.com and search for your product name, and see whether it appears.

For the product I’ve chosen, there are many positive reviews and testimonials. The website looks professional, and they offer a money-back guarantee. Quality,check! -Profitability There are three signs that dictate the profitability of a Clickbank product: Payout, rebill and gravity. 1.) Payout The payout for The Venus Factor is $41.37, which is 75% per sale. This is very good. I consider a percentage over 60% satisfactory. 2.) Rebill Customers of The Venus Factor will be rebilled in the following month, which is a plus for us.

3.) Gravity Gravity is an indicator of the number of affiliates getting paid promoting this product. Anything above 50 is good. In this case, The Venus Factor has a gravity of 535.16, which is phenomenal. Ideally, you want to choose around 3-5 products. To promote a product, simply press promote. Then, copy down the affiliate link(save it at somewhere secure) and type in a tracking ID. A tracking ID is simply a “nickname” you give to that affiliate product so you can distinguish one product from another. You can enter anything you prefer.  Other affiliate networks

-Feel free to find products at other affiliate networks other than Clickbank. Each network provides in-depth tutorials. Examples of affiliate networks: -Commission Junction -Amazon -Clickbank -Shareasale -Warriorplus  In-House Affiliate Programs Some product owners prefer to have their own affiliate program because it gives them more control. You can easily find these affiliate programs using 2 methods : 1.) Run a simple search in Google for “Your sub-niche”affiliate program. Choose any of the results.

2.) Go to the website and sign up for their affiliate program. 3.) Different merchants will require you to go through different steps.

Typically, filling a form will suffice. * If you know of popular products in your particular niche, you can either search for “product name” affiliate program OR “generic product of your niche” affiliate program (ex. For weight loss for women it would be ketone berry/garcinia cambogia/green tea extract affiliate program) Again, like niche research, there are TONS of ways you find your product. Choose the one you’re comfortable with.

Chapter 4: Getting your domain

In the past, to build an attractive website, you would have to spend hundreds of dollars to hire a web designer or hustle with HMTL/CSS, all that stuff.. Today, you can start a beautiful website on a shoestring. Below, I will show you step-by-step how to create a money-making website from scratch. Getting your domain The first thing you need to do is get a domain name. Computers communicate via IP addresses. For example, your IP address would be 78.125.0.209. Without a domain name, you would have to get people to go 78.125.0.209/yoursite.com. That would be very troublesome indeed. A domain name allows you to “label” your IP address, so that people know that it’s your website. You don’t have to understand all the technicalities behind domains, but feel free to read up on it if you wish. How to choose a domain name There are three types of domain names: 1.) Brand domain names Examples of brand domain names include Facebook.com, Godaddy.com, Yahoo.com. The domain name can have little or no association with the

content of the site. Pro: As the the title implies, these domain names are ideal if you wish to build a brand. Con: You have to spend more effort on marketing and educating the public on your brand. **When choosing a brand domain name, make sure it’s short (less than 3 syllables) and memorable . Ideally, it should have an association with the content on your site. Examples of this are namecheap.com and facebook.com. Domain names that have no association with the content of the site whatsoever are twitter.com, bebo.com, godaddy.com,etc.. 2.) Exact Match Domain Names(EMDs) EMDs are domain names that contain the main keyword phrase that you wish to have your site predicated on. Examples of EMDs are bodybuilding.com, dog.com, musclebuilding.com, fatlossforwomen.com. Pros: There are various SEO benefits having an EMD. Also, with a little development. you could sell the domain name for high profits. Lastly, the public knows immediately what your website is about based on the domain name. Cons: EMDs that are too long look spammy/unprofessional. Also,it’s harder to expand your brand. **When choosing an EMD domain name, make sure you don’t choose one with dashes.(ex. Muscle-building-secrets.com). If you do, keep it at one

dash. Which one should you choose? It’s up to you really. In 2010, here’s what Matt Cutt, a Google engineer said: "We have looked at the rankings and weights that we give to keyword domains and some people have complained that we’re giving a little too much weight for keywords in domains. And so we have been thinking about adjusting that mix a little bit and sort of turning the knob down within the algorithm so that given two different domains, it wouldn’t necessarily help you as much to have a domain with a bunch of keywords in it." **Does the existence of keywords in domain names make a substantial difference? It’s up for debate. Personally, I would go with the branding option. However, I would choose a domain name that infers the content of your site. If you wish to choose go the EMD route, scroll down to the keyword research section. **Strive to get domains with the .com or .net or .org or .info extension, they look more professional. Can you succeed with other domain name extensions like .co, .pw? Definitely. But still, the general consensus is that those extensions that I mentioned are better due to the perceived professionalism.

Here’s how to register a domain name: 1.) Sign up for an account at Namecheap , one of the many reputable domain registrars. Click here to sign up for an account. By now, you should be familiar with registration processes. It’s the same as signing up at Clickbank. Simply fill in the form and confirm your email address. 2.) Then, enter your domain name into the search box and see whether it’s available. 3.) If not, choose another extension/domain name. 4.) Checkout and pay using your credit card/Paypal. 5.) Congratulations,you now own that domain!

Chapter 5:Getting Hosting

Now that you’ve got your domain, you need web hosting. As the name implies, a web hosting service is simply the service that provides a space on a server for your domain to exist, facilitating access to your website. Think of your domain as a retail store, and hosting as the piece of land on which your store is situated on. Without the land, your store can’t hold its own and you won’t be able to conduct your business because your customers can’t access your store. Here’s how to get everything set up: 1.) Find a hosting company that you like. Personally, I recommend Hostgator. It’s really easy to use and they have great customer service(live chat). Go to Hostgator.com 2.) Select “View Web Hosting Plans” 3.) You will see three options: “Hatchling plan”, “Baby plan” and “Business plan”. I suggest choosing the baby plan because it allows you to host unlimited domains. As you grow, you’ll need this inevitably.

4.) Select the “I already own this domain” option. For the billing cycle you can choose the one that you prefer. Typically, people go for the 6 or 12-months cycle. Then, choose your payment method and fill in the form.

5.) Scroll down and you will see two options checked :Sitelock and Codeguard. These are optional. You can uncheck them if you want. You can always purchase them later on. Enter the coupon code AFFILIATEMONSTER to get a $9.94 discount. 6.) After everything is done, you will receive an email containing your username and password. Make sure to flag that email to make sure it doesn’t get lost. 7.) The email should look something like this :

Jot down the username, password and nameservers. Configuring your nameservers First, we need to point your domain to your web host. We do this by changing the default nameservers of the domain to that of the web host. A name server is similar to a telephone switchboard. It holds the information that tells the Internet where to find your web site and where to deliver your email. If you signed up with Namecheap like I suggested, follow these steps to get your nameservers configured. 1.) Go to namecheap.com and log into your account.

2.) Click the “view” option beside “number of domains in your account” 3.) Click on your domain name.

4.) Click on “Domain name server setup”

5.) Choose the “specify custom DNS servers” option. Open the email you received from hostgator, then key in both the nameservers.

6.) Click “Save Changes”. 7.) DONE!

Chapter 6: Building Your Website

Congratulations on getting this far, by persisting till this point you’ve already surpassed 90% of marketers who falter and give up due to absolutely minute issues. You should be very excited now because we are about to build a money-making website that will last for a long time. If you’re proficient in HTML, you can create a website from scratch in no time. Feel free to do so if you’re confident. However, that is beyond the scope of this ebook. In this ebook, I will show you step-by-step how to build a website using Wordpress. Wordpress Wordpress started in 2003 and has become one of the most popular blog/website creation tools and content management systems.(CMS) It’s open source, meaning the source code is available and free to edit. Hence, you can make the site look and function however you want it to. Are you ready to build your very own website? Here we go. 1.) Remember the email Hostgator sent you when you signed up for an account(Which I told you to flag ;) ) ? Go back to it. 2.) Click on the link that leads to the login page, then enter the username and password that they provided you with.

3.) When you arrive at your control panel, scroll down and find the QuickInstall option. Click on it. 4.) Click on the “Wordpress” option, fill in the form, then click “Install now”

5.) Alright! Wordpress is installed! Save your username and password in a secure place. Remember to flag the email you receive from Wordpress.

6.) Go to www.yourdomain.com/wp-admin Login with the given details.

Chapter 7: Website Configuration

Once again, thank you for trusting me and getting this far. You deserve a pat in the back. You are a few steps away from having your own profitable website. Lets now configure and design your website. Now, before you start doing anything, it’s useful to know how an untouched Wordpress site looks like. Go to your domain to get a feel on the structure of a typical Wordpress site. Site title and tagline Go to your dashboard. Mouse over to "Settings”, and click “General”.

3.) Enter your site title and tagline. Your site title and tagline should compel visitors to click on the link.Here’s how it would look from the “outside”.

Themes After that, you’re going to choose your theme! This part is really fun as you really get to express yourself. Here’s how different colours(yes,colours :p) give visitors different impressions: Blue - Honest, calm. Black- Authoritative, professional. White- Pure, clean.

Red- Exciting, passionate. Green-Natural, eco-friendly. Take these into consideration when choosing your theme. 1.) First, go to Appearance>Themes. 2.) Click “Add New Theme”.

You can use the search function to find one that you like or you could click on Featured/Newest and browse through themes.

Assume I’m interested in this theme called “Boldly Go Green”. I’ll click Install now, then activate it. Ta da! Beautiful. Now, click on the “Hello World” (or whatever default post that exists). Take a look at your address bar. The link’s hideous! We want to make it pretty, for to the readers and the search engines. To fix this : 1.) Go to settings>permalinks

2.) Change the default option to custom structure. Remember to save changes. 3.) Check it out! Awesome :)

Plugins Plugins are simple software components that supplement your existing software. There are many Wordpress plugins that are really useful. One plugin that I recommend is Pretty Links. Pretty links allow you to “decorate” your link. Let’s take a look at your typical Clickbank affiliate link. (don’t click on it, it’s a fake link :p) http://0edf77dsdso1y2manwrz0d133x.hop.clickbank.net/ Hideous, isn’t it? Linking to your affiliate offer without changing the link will affect your conversion rate, for obvious reasons. Here’s how to install Pretty Links: 1.) Mouse over plugins, then click on “add new”.

2.) Search for “pretty link”, then install and activate it. Alright! You’ve installed the plugin! We’ll come back to this later. Google Analytics Google Analytics is a free tool that allows you to collect extensive data when traffic comes rolling in. Having this data is imperative as it allows you to figure out what works and what doesn’t. For now, you don’t have to understand exactly how it works. I just want you to set it, and move on. This is just in case you forget/are not aware. 1.) Earlier in the course I showed you how to create a Google account. 2.) Simply go to http://www.google.com/analytics/ 3.) Click Access Google Analytics 4.) Sign up for an Google Analytics Account. 5.) Sign in to your Google Analytics Account. 6.) Once again, mouse over to plugins>Add new

7.) Search for “Google analytics for Wordpress”. Install and activate. 8. ) There’ll be a popup prompting you to Allow Tracking. Click “Allow Tracking”. Next, click the “select which Analytics Profile to track” link. 9.) Authenticate with Google

10.) Click allow on the Google end. 11.) Select the correct Analytics account to track. You should have only one account. Select that one and scroll down. Select the “Update Google Analytics Settings” option. 12.) That’s all there is to it :)

Chapter 8: Introduction to SEO

Search Engine Optimization. The phrase that gets everyone worked up every single time it’s mentioned. Pit two SEO gurus together and they’ll debate for hours. Everyone has their own methods and views on SEO. What makes SEO so popular? To answer that question, we must first understand why search engines exist. First,know that the sole purpose a corporation exists is to make profits.(even the largest charities) Companies such as Google, Bing, Yahoo, etc. use their search engines to deliver the most relevant information to users. The quality of a search engine is measured by its ability to show users the most relevant results in relation to their search queries. Hence, you might prefer one search engine over another because it shows more relevant results. More relevant results, more repeat users, more opportunities to monetize that traffic, more money! Therefore, search engines will strive to only show the most relevant results and keep the irrelevant ones hidden. Relevancy is key. SEO is basically doing things in such a way that tells search engines what your site is all about so that they’ll display your site when users search for a term associated with your site. When people do SEO, they mainly do it to please Google, as they have more than half of the total search queries.

You’ll hear many people talking about systems/formulas/secrets to get your site ranking on the first page of Google in no time. Truth is, SEO is a relatively long process, and requires continuous effort. Having said that, you might rank for some keywords quite quickly. Just don’t expect it to happen overnight. Blackhat vs Whitehat Blackhat SEO refers to aggressive SEO techniques used by marketers to manipulate their search engine results. These sites satisfy search engines more than they do visitors. While the term “blackhat” has a negative connotation to it, done sensibly, it’s usually legal. However, keep in mind the term “easy come,easy go”. I do not like the idea of having my entire business predicated on search engine deception. You may get a quick financial return, but when you will get caught sooner or later. And when that happens, you’ll get severely punished and Google’s disposition towards you will plummet. Remember, we’re building a business. Many people have their own definition of “Whitehat” and “Blackhat”, but let’s not delve on semantics. I do not impose any kind of judgment regardless of which route you choose. I’m just saying that personally, I’d opt for Whitehat SEO. Some factors that affect search ranking: 1.) Domain Age Google tends to trust domains that are older. All things being equal, a domain with an older age will rank higher than one with a younger age.

2.) Backlinks I’ll go in depth about this later on. Backlinks are essentially “votes for your site” in the form of links. 3.) Keyword Content How frequent does your keyword appear on the page? 4.) Page Rank(PR) PR is a metric Google uses to determine the importance of your site.There are tons of sites with PR 1 and 0 ranking highly for competitive keywords.

Creating 9: Keyword Research

Keyword research is vital. If you do it properly, you’ll see traffic coming in within days. If not, you’ll meet with months of frustration and agony.. Before doing keyword research, we need to first create our customer avatar. Many people make the mistake of imposing their personal beliefs and perceptions when optimizing for keywords. Never assume what your visitors think. Always do your research! A customer avatar is the persona of your ideal client. Creating an image of your ideal client is crucial so that you can attract more and more of them. You can either draw a mindmap of use the Q&A method. Simply ask these questions and research them:

1.) What are my IC(Ideal customers)’ biggest fears? 2.) What are my IC biggest hopes? 3.) What keeps my IC up at night? 4.) What gender/age are majority of my IC? 5.) What are my IC looking for? 6.) What are the solutions currently available on the market that solve my IC problems? Once you’ve created your customer avatar, you can now begin keyword research. The reason a customer avatar is important is because by thinking like your visitors, you are able to select keywords that will attract buyers. For example, if you chose the “weight loss for women” niche, you would have known when creating your avatar that some women who want to lose weight want to do it fast, and without any exercise. Hence, you can get ideas for keyword phrases such as “weight loss fast”, or “weight loss without exercise”. Also, you would know that other than “weight loss”, women who want to lose weight also use the term “fat burn”, so you could get more traffic by optimizing for keyword phrases with that term. This is known as lateral thinking, and could bring you many unexpected results. There are several types of keywords: 1) Research Keywords Again, take the “weight loss for women” niche for an example. Research

keywords for this niche would be weight loss tips for women, weight loss guide , how to lose weight for women, how to lose weight fast, etc.. 2.) Buyer Keywords These are keywords that are indicative of buyer intention. The people who are searching for these terms have decided to buy, or contemplating whether to buy. Examples of buyer keywords are garcinia cambogia benefits, best garcinia cambogia, where to buy garcinia cambogia,etc.. 3.) Brand Keywords These are keywords that are prefixed with a brand name. For example, best Nike shoes, Premium Ketone Berries, etc.. When getting your keyword list, you want to have a combination of all types of keywords. 1.) First, go to the Google Adwords Keyword Tool. https://adwords.google.com/ko/KeywordPlanner/Home By this point you should already have a Google account. I’ve shown you how to create one above. 2.) Click on “Search for new keyword and ad group ideas”.

3.) Type in a general keyword in your niche. For the hypothetical niche that I’ve chosen,the “weight loss for women” niche, my keyword would be “weight loss for women”. Then, click “get ideas”.

4.) Click keyword ideas, then Download. Select Excel CSV file. 5.) Save file, then open the spreadsheet. 6.) Click on the “Average Monthly Seaches” column to highlight. 7.) Click on “Data”, then “Sort by Descending Order”.

8.) For starters, I recommend choosing keywords with average monthly searches of 1000 to 10000. As you become more experienced, you can tackle keywords with higher search volumes. Highlight the keywords with 1000- 10000 AMS and their respective search volumes. 9.) Transfer them to another Excel spreadsheet. 10.) Now, we need gauge our competition for each keyword. 11.) Go to google.com 12.) Take your first keyword, in my case i would be weight loss foods. Type in your keyword with quotes. For example, “weight loss foods” or “weight loss program”. Then, hit search. What this does is, it makes Google search

for results in the exact manner you word your phrase. For example, if you searched for weight loss foods, Google would show results for “weight”, “loss” and “foods”. We want to know exactly which keyword we could rank for.

13.) In the screenshot, you can see that there are 1,100,000 results for “weight loss foods”. That is too many. Ideally, we want keywords with under 100,000 results. Again, you could definitely try going for keywords with over 100,000 results, but as a beginner it would be easier to go for the latter. 14.) Keep searching. Evaluate every keyword and copy those that

qualify(less than 100,000 results), paste them into another spreadsheet. It’s tedious, but keep grinding. It’s worth it! This is gold. 5400 monthly searches with only 10,900 results! 15.) Get many as you can, then go to your other spreadsheet. It’s time to categorize them into keyword types. This is useful when we are adding content to the site. Scroll up if you forgot the keyword types. * If you have the extra funds, I highly recommend using Market Samurai. It’s a paid tool but it has a free trial. It’s awesome for keyword research and competitive analysis. Again, there’s more than one way to skin a cat.

Chapter 10: On-site SEO

Remember when I mentioned the importance of relevancy? On-site SEO is important so that when Google’s crawlers/spiders check on our sites, they’ll find our site relevant to the keyword hence giving us a higher ranking. Pages and posts: The difference between a page and a post is that pages will remain static forever whereas only the latest posts will be shown on your homepage. For important information such as your “about” and “contact me”, you should make them pages as visitors are able to access them at any time, whereas informational articles should be posts. Creating your pages: Now, it’s time to create a page. You don’t have to focus too much on the semantic outline for these pages are these pages are not meant to appeal to search engines, but to people. 1.) Go to your Wordpress dashboard. 2.) At the sidebar, go to Pages>Add New 3.) First, we’re going to create our “About Me” page. Key in “About Me” as the title, and at the bottom box, tell your visitors about yourself. You can be

as creative as you want. 4.) Next, we’re going to create our “Contact Me” page. Repeat step 3. 5.) Lastly, we’re going to create our “Recommends” page. This is a money-making page. Basically, you’re going to list all the affiliate products that you’ve vetted (I’ve shown you how to evalutate affiliate products in previous chapters) , and their respective affiliate links. -First, go grab your affiliate links(I assume you’ve copied and pasted them someone like I suggested). - Next, go to pretty links > new link - Enter all the required details.

-Repeat for all your affiliate links. And save all the pretty links. 6.) Now, back to your “recommends” page. First, tell your visitors that it’s You want to list your recommended products, and that you only

recommend products that you truly believe in, and all those stuff. List your affiliate products according to categories. Alright! You’ve got your pages up and running!

Homepage: Now, it’s time to create your homepage! 1.) Go to your Wordpress dashboard. 2.) Go to Pages> Add New 3.) We’re now going to add “Welcome” or any other text that you desire. In the body, we’re going to introduce our site and give our visitors a warm welcome :) 4.) Add an image if you wish. To do this, click on “add media”. Select the file(s) you want from your computer, then upload.

5.) Click on the image. Now, we’re going to optimize it for search engine. At the side, you can see that under “attachment details”, there’s space for us to enter the tile,caption alternate text, etc... For SEO, we need to focus on the alt text. The alternate text describes your image to the search engines. Remember, search engines aren’t human, they can’t differentiate between images. Alt text: For the homepage. you should include the main keyword for the sub-niche you’ve chosen. In my case, it’s “weight loss for women”. Title : This is least important for SEO. The image title are the words that the visitors see when they mouse over the image. Enter something that makes sense, and is relevant to the image. Caption: This is the message that you want to give to your visitors. It’ll appear as small text on the bottom of the image. Make it sweet and short. Alignment: This determines the way your image is positioned. In this case, we’ll choose “Centre”. Then, click “Insert Into Post”.

6.) Finally, we’ll make this page our homepage. To do this, go to Settings>Reading. 7.) Under front page displays, choose “A static page”. Then, select the “Welcome” page.

8.) Done! Creating posts: Posts are content that you want to deliver to your visitors. Posts can be in the form of articles,images,videos, or a combination of any of the three. Unlike pages,posts are not static; Only the latest posts are displayed on the homepage, unless you set a “sticky” post, which is a post that always will be

on top of the latest posts. Remember when I told you to split your keywords into 3 categories? We are going to create 3 types of posts according to those keywords. For each type of post, we’re going to use different angles: Research keywords For research keywords, we create informational posts. That’s the goal of their visit, and that is what we want to give them. Congruency is important. They’re not going to be too happy to be hard-sold to as they’re in the mode of learning. Having said that, we can give them a gentle nudge to our affiliate product after providing them with value. We do this by leaving an affiliate link, and recommending that they check it out. Buyer keywords These keywords are gold. In this case, you’d want to create promotional posts. People who are searching for these keywords are looking to purchase something,why not through you? ;) You can either promote the product explicitly, or create review posts, where you outline the details of the product, then conclude that it’s a good product. Remember, there’s nothing wrong with this. I’ve already told you earlier to only choose products you’ve vetted, tried, and are satisfied with. Brand keywords These are loyalty keywords. These are almost as good as buyer keywords. For these kinds of keywords, we want to create review posts. When people

search for these keywords, they’re not looking for a review, they’re looking to reaffirm their preconceptions of that product; Meaning, if they like the product, they’ll love it more after reading your review, and vice versa. *Remember to refer to previous chapters if you forgot about these categories. Below is a general guide on creating posts: 1.) Go to post>All posts. 2.) You’ll see a default post titled “Hello World”. 3.) Click on “thrash” to dispose of it. 4.) Next, click “Add new” to add a new post. When creating content, we want to base it on the HTML semantic structure (semantics=meaning) that search engines understand. The semantic outline goes like this: Title H1(First Heading)

H2,H3,etc.. Body paragraph Links, misc. The search engine crawlers scan our pages in a hierracheal manner, meaning the h1 tag at the very top defines the main topic, whereas the bottom content is an elaboration of the main topic. The reason we do this is because Google crawlers/spiders aren’t human, they have no sense of meaning, you have to tell them! Plus, basing our content on a solid semantic outline makes our content more understandable by our visitors! 5.) In Wordpress, the title of the post is synonymous to its h1 tag, unless specified otherwise(some themes). Here, we want to enter one of the keywords that you’ve compiled. Choose one from one of the categories. The number of times that your keyword appear in your article is directly proportional to the relevancy of your article to that keyword, up to an extend. In my experience, the 2% keyword density works best; Meaning, for every 100 words, your keyword appears no more or less than 2 or 3 times. Keyword stuffing will not help. Focus on the quality of your article, then keyword density. After all, what’s the point of ranking at spot #1 on Google when you visitors don’t understand what they’re reading?

6.) Writing the article: -After you’ve entered your title in Wordpress(same Heading 1), start with an introductory paragraph. -Then, click the Heading 2 button and type your sub-topic for your article. Continue writing. Feel free to add H3 (it’s a heading under the H2 umbrella) if necessary, and so on. 7.) After you’ve completed the article, write an concluding paragraph and point them to your affiliate product through your affiliate link.(Remember to use the pretty link I taught you to make) to add a hyperlink(basically to make words clickable), highlight the words you want to make clickable, and click the “link” button.

Enter your pretty affiliate link. 8. ) There you go! A new article is born!

** Feel free to add images if you wish, it’s the same as adding an image to

a page, as you did with the homepage. Outsourcing : Too confusing? You can always outsource your articles at a website called Iwriter. 1.) Click here to go to Iwriter. 2.) Sign up for an account. 3.) Log in, a click “ Request articles to be written”. 4.) Fill in the required information.

5.) After that, wait for writers to accept your project and to write an article. 6.) Choose whether to accept or reject the article. 7.) If you rejected the article, wait for a few hours and you’ll get a new submission. If you accepted, download the article. 8.) Copy and paste the article into Wordpress and structure it according to the guide above(the “writing an article” guide) Add 2 articles from each category to make your site look “fuller”, then you can get away with posting once a week/fortnight. Only target one keyword phrase per article.

Chapter 11 : Link Building

Backlinks: In identifying the popularity and authority of a site, Google relies on the number and quality of backlinks on that site and this in turn determines the site’s ranking. Backlinks are described as votes to a certain website from another. These votes show the popularity, authority and relevance of a site. Definition of a backlink What really is a backlink? Also referred to as an inlink, an inbound link or an inward link, a backlink is a link that originates from another site to your site. A few years ago, backlinks were the basic navigation guide on the web. One went from one site to another through the use of backlinks. In the advent of search engines this is no longer necessary. Backlinks have however remained important in SEO and in site analysis where one would be interested in knowing the source of a site’s visitors. The role of Backlinking in SEO

Through the years, Google has kept on changing its site ranking algorithms. There is however one thing that has remained unchanged; the importance of Backlinking in search engine optimization. True, search engines have become stricter in analyzing the backlinks contained in a website due to the increase in link spamming, but the importance of establishing quality backlinks for your website has not diminished. As search engine crawlers go through a website, they analyze the backlinks they find there. If there is a backlink from a reputable source (another website) the website ranks highly in search engine results pages. The more the number of good links the higher the ranking. Due to the large role played by backlinks in website ranking, many website owners have resorted to link spamming. If you look online, you will find some online vendors selling thousands of backlinks for a few dollars. Spamming has the opposite effect of quality backlinking; it drastically lowers site quality and authority hence its ranking. A few dozen high quality backlinks would have a bigger positive effect on a site’s ranking than thousands of spam backlinks. Types of backlinks Backlinks are usually classified according to where they originate from. So if a link comes from a published article it is referred to as an article link. Below is a list of other types of backlinks.

• Directory links which originate from directories such as yellow pages. • Social bookmark links which come from social bookmarking sites such as Stumbleupon and Digg. • Guest blogging links which you can get by submitting a guest post on another website or blog. • Press release links. I will cover press releases in detail later on. • Link baiting where the links created are wholly natural. In this case, the content of your website must be very interesting, high quality and relevant to your target audience. • Contextual backlinks. These are backlinks represented by anchor text. Anchor texts are the words that are made into links,hence clickable. For example, this is a anchor text, “this” is not. They can be found within a sentence in an article. •.edu and .gov links. These are among the most prominent backlinks you can get. They can drastically boost the authority of your page and in turn push your ranking upwards. Other types of backlinks include RSS feeds links, web 2.0 links and blog comment links.

Benefits of Quality Backlinking in SEO 1. Higher ranking on search engine results pages (SERPs). This provides more exposure and brings in more traffic. For business websites, the end result is more customers. 2. More traffic inflow resulting from people following those backlinks. 3. There is no danger of your site getting penalized by Google. Generally, quality links lead to higher site ranking. This can lead to more traffic, more sales for ecommerce sites and increased brand exposure for businesses engaging in online marketing. Guide to Building Quality Backlinks Before starting on the process of building backlinks, it is crucial to understand what exactly constitutes a quality backlink. The various characteristics that make up a good backlink are: • The authority of the site from which the link has originated. • Relevance and context of the link. The link needs to come from a site that is related to yours. • The anchor text used in linking. The phrase or word needs to match the key phrase used on the page it is directed towards.

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