Affiliate Marketers Guide to Reputation Monitoring

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Information about Affiliate Marketers Guide to Reputation Monitoring
Business & Mgmt

Published on January 22, 2009

Author: andybeal

Source: slideshare.net

Description

A brief presentation on why merchants and affiliate marketers should consider brand monitoring.

Monitoring Your Brand Andy Beal, Founder, Trackur.com

Who is Andy Beal? Internet marketing consultant: Online reputation management Search engine marketing Social media marketing Editor at MarketingPilgrim.com Founder of Trackur.com Coauthor of online reputation management book “Radically Transparent”

Internet marketing consultant:

Online reputation management

Search engine marketing

Social media marketing

Editor at MarketingPilgrim.com

Founder of Trackur.com

Coauthor of online reputation management book “Radically Transparent”

Why Should You Monitor?

Benefits to Affiliate Marketers Merchant news & announcements That new “iPhoAndroBerry” is a hot item Be the first to find new merchants Track industry phrases, look for new merchants Keep an eye on other affiliates Track their affiliate marketing efforts Watch for gaps in official marketing Someone asked a question on Twitter? Offer the answer…..and a tinyurl.com link ;-)

Merchant news & announcements

That new “iPhoAndroBerry” is a hot item

Be the first to find new merchants

Track industry phrases, look for new merchants

Keep an eye on other affiliates

Track their affiliate marketing efforts

Watch for gaps in official marketing

Someone asked a question on Twitter? Offer the answer…..and a tinyurl.com link ;-)

Why Should Merchants Monitor? Brand copycats Pretending to be the official company Law breakers Using your brand in violation of your T&C Rogue affiliates Hurting your reputation with their actions Thieving affiliate b@$t@rd$!!! Diverting your brand to someone else’s

Brand copycats

Pretending to be the official company

Law breakers

Using your brand in violation of your T&C

Rogue affiliates

Hurting your reputation with their actions

Thieving affiliate b@$t@rd$!!!

Diverting your brand to someone else’s

The Tools of the Trade 6

Google Alerts google.com/alerts 7

Social Media technorati.com 8

Page Changes copernic.com/en/products/tracker 9

Twitter search.twitter.com 10

Comment Monitoring backtype.com 11

usernamecheck.com 12

Thanks! Trackur.com Merchants monitor your brand - just $18 a month! Affiliates earn 35% on all payments: trackur.com/affiliates.php Need help? [email_address] 919-816-2106 13

Trackur.com

Merchants monitor your brand - just $18 a month!

Affiliates earn 35% on all payments:

trackur.com/affiliates.php

Need help?

[email_address]

919-816-2106

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