Adwords Barcamp Ghent March2008

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Information about Adwords Barcamp Ghent March2008

Published on March 30, 2008

Author: Beatever

Source: slideshare.net

Description

Workshop "AdWords for beginners " Barcamp Ghent

AdWords A practical introduction Béate Vervaecke e-Zen

Set-up Organize

Organize

Set-up New account per client

New account per client

Set-up Campaigns Budget: Business units, products, brands, Regions Languages Content network or Google network

Campaigns

Budget: Business units, products, brands,

Regions

Languages

Content network or Google network

Set-up Ad Groups Clusters of similar keywords

Ad Groups

Clusters of similar keywords

Set-up KeyWords Broad & expanded broad match frisdrank => frisdranken frisdrank => Cola Phrase match “ frisdrank” => sprankelijke frisdrank Exact match [frisdrank] => frisdrank Negatives -cola

KeyWords

Broad & expanded broad match

frisdrank => frisdranken

frisdrank => Cola

Phrase match

“ frisdrank” => sprankelijke frisdrank

Exact match

[frisdrank] => frisdrank

Negatives

-cola

Set-up Track! Define success Pick your tool Google AdWords Google Analytics Just 1 box to thick Profiles Other

Track!

Define success

Pick your tool

Google AdWords

Google Analytics

Just 1 box to thick

Profiles

Other

Relevancy - CPC Keywords to adv text Keywords to landingpage (SEO!) History: Clickthrough Reputation of the account … …

Keywords to adv text

Keywords to landingpage (SEO!)

History:

Clickthrough

Reputation of the account





Costs per click? Costs B2C Real Estate 0,04 – 0,15 B2C Cars 0,04 – 0,25 B2C E-commerce 0,10 – 0,50 B2C Bank 0,25 – 1,50 B2B not competitive 0,10 – 0,50 B2B very competitive 0,75 – 2,00 Source: inside Jan 2007

Costs

B2C Real Estate 0,04 – 0,15

B2C Cars 0,04 – 0,25

B2C E-commerce 0,10 – 0,50

B2C Bank 0,25 – 1,50

B2B not competitive 0,10 – 0,50

B2B very competitive 0,75 – 2,00

Source: inside Jan 2007

Questions? Contact Béate Vervaecke [email_address] 0486 85 15 48 015 34 78 40

Contact

Béate Vervaecke

[email_address]

0486 85 15 48

015 34 78 40

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