Published on March 5, 2014
Mobile loyalty program to attract, keep and understand customers
Product: Advice Wallet empowers any local business to create a customized acquisition and loyalty program online in minutes. The value of the service to businesses extends far beyond simple driving sales; it oﬀers tools to build a lifetime relationship with customers and reach their social connections. Advice Wallet provides analytics for businesses to keep track of their campaigns. In turn, it oﬀers customers great gifts at places they like. Launch : October 2013 Development stage: Fully developed website and mobile application for iOS and Android Staﬀ: 16 people Clients: 320 Countries: Ukraine, Russia, Moldova
HOW IT WORKS Businesses display menu holders
Customers scan QR code and shake their phones to earn points
Customers exchange points for gifts oﬀered by businesses Flame Roasted Coffee Strawberry Sorbet Trout Pie and Wine
We oﬀer unique analytics for businesses thanks to the integration with social networks
Businesses make targeted push notiﬁcation campaigns to their customers
Customers share their impressions about received oﬀers on social networks
SOON CUSTOMER SURVEYS
SOON RENEWED UX/UI
+IMPROVED CUSTOMER ACQUISITION MODEL ДЕТАЛИ
SOON INTEGRATION WITH POS TERMINALS
PRICES Lite $39/mo Plus $69/mo All included ✔ ✔ ✔ Analytics General Detailed Detailed Rewards 5 Unlimited Unlimited ✔ ✔ ✔ ✔ Push notiﬁcation campaigns 4 8 Happy hours ✔ ✔ Loyalty program More than 1 address on the map Invite friends ✔ $99/mo Personal messages to customers ✔ Where else customers go ✔ Customer surveys – paid additionally
We have discounts for local businesses who pay in advance for 3, 6 or 12 months Plus $69/mo All included For 3 months $59/mo $89/mo For 6 months $49/mo $79/mo For 12 months $39/mo $69/mo $99/mo
ALREADY THE BIGGEST IN UKRAINE after 4 month only! 320 clients Ukraine Russia Moldova 15,500 app downloads
+47% +90% +127% +120% 1,000 October 14,000 9,500 5,000 2,200 November December January February
+39% +65% +107% +131% 320 230 139 67 29 October November December January February
GROWTH PLAN 4 month 230 clients 320 clients 5 month Ukraine Russia (Moscow) Moldova (Chisinau) 6 month 415 clients 540 clients 7 month 8 month 674 clients Scaling: CIS countries Europe 836 clients 9 month
PROMOTION CHANNELS MAIN • Sales (65%) ADDITIONAL • Online Advertising (Google Ads, ads on social networks) • Partnerships (20%) • SMM • PR (15%) • Participation in specialized exhibitions
GLOBAL LOYALTY MARKET $100B by 2015 73 million local businesses in the world
Stas Matviyenko, CEO Anna Polishchuk, COO 4 years experience in Management and Sales; Entrepreneur 3 years experience in Marketing (Research, Sales) Andrey Khavryuchenko, CTO Serial entrepreneur, 15 years experience in web-development 6 leading sales specialists Pavel Zameshaylov VP of Sales 6 years experience in Sales and Marketing Anna Bidnyk, PR-manager 4 years experience in PR; Worked at Pokupon, Mobilochka, Kyivstar 5 developers 2 – Server, 2 – Android, 1 – iOS
TOP-10 most prospective startups in Ukraine TOP-20 at the European Startup Competition V TOP-10 at the European Startup Competition
FUNDING Closed Seed Round $395k Raising Round A Happy Farm Business Incubator ($70K) Angel Investments ($25k) VC ($300k) Spring 2014 Scaling Expansion into the European market
firstname.lastname@example.org www.advicewallet.com https://angel.co/advice-wallet
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