Published on May 31, 2014
Submitted by: S.P.UNIVERSITY Name: Dhruv P Patel College: AMCOST Roll no: 3309 Exam no:
News word is come out from the four direction like north, east, west, south. In modern time newspaper is very useful to every person to increasing their knowledge so that newspaper is useful in corporate world or many community or society throw various advertising like product development ads, social ads, educational ads, etc. advertising are useful for developing our business towards various stakeholder of the business. Approximately 65% of adults are reading newspaper everyday. The average person is exposed approximately 2000 ads in each week by printed media and the newspaper is most useful for reading in printed media so that ads through newspaper is important for the developing of the business. the impact of strong creative on the effectiveness of newspaper brand advertising, and the implications for the advertiser of the consumers' unique relationship with their paper. So we asked major brand advertisers such as superage advertising pvt ltd and S kumar publicity their agencies to share their insights and showcase how they developed strong, proven newspaper. So that we can develop our business in a better way.
Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. ◦ The time or space devoted to it is paid for ◦ It uses a set format to carry the message rather than personal, one- on-one selling ◦ It identifies the sponsored ◦ A newspaper ad can be 1/4 page (space) magazine also the part of the newspaper because we used to reading magazine for increasing our informatics knowledge.
The first major newspaper in India—The Bengal Gazette—was started in 1780 under the British Raj by James Augustus Hickey. Other newspapers such as The India Gazette, The Calcutta Gazette, The Madras Courier (1785), The Bombay Herald (1789) etc. 19th there has been a long tradition of advertising in India since the first newspaper publish in India in the century carried advertising . The first advertising agency is established in 1905. B. Datram and Company, followed by The India-Advertising Company in 1907. in 1980s Hindustan Lever which was nearly 10% of the advertising budget of the corporate sector companies. In modern time newspaper also in internet so that online advertising through newspaper also created.
1. Dainik jagran 2. Dainik bhaskar 3. Hindustan 4. Malayala manorama 5. Amar ujala 6. Times of India 7. Daily thanthi 8. Lokmat 9. Rajasthan patrika 10. Mathrubhumi
1) Matrimonial 2) Business 3) Property 4) Announcement 5) Recruitment 6) Travel
7) To rent 8) Public notice & tenders 9) Education 10) Astrology 11) Entertainment personal 12) Product
Advantages: Large readership Known circulation (easy to target) Low cost Timely and flexible Disadvantage: Wasted circulation Disposable (short life span) Poor quality advertisement
Advertisers or clients The advertising agencies The suppliers
The growth of newspaper advertising in below: (Rs. In cr.) The growth Rate is 7.20% in 2012 but in the 2013 revenue from the newspaper advertising is decline they going to 14250 so that it is the time when we implement new ideas. Online advertising is also good factor for the newspaper advertising. And recent time online newspaper is also available so we get more benefit from them for further business. 0 5000 10000 15000 20000 2011 2012 2013
In the recent time, these are the various examples of ads in the newspaper like business ads, product development ads, social and community related ads government ads etc. the examples of ads are given below:
I. Online newspaper: In 2009, more than 70 million unique viewers visited newspaper websites in a typical month – an increase of 12 percent over the year before. II. Social networking sites: In recent times, use of the social networking sites are very fastly & the most popular sites are facebook, twitter, blogs etc. In the recent national survey 56.1% of respondents said that they trust in the electronic and printed news media for accurate information and advertising so that blog and facebook are in this survey is 7.8% and 3.4% respectively. The rest survey is in the reading session. III. Technological device: In the recent time most people use more technological device so that all are becoming modern and this type of device is 1) smart phones 2) tablets etc.
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