advertising marketing

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Information about advertising marketing

Published on June 26, 2008

Author: 24x7emarketing


Slide2:  Variable Data >> Variable Data Printing >> Variable Information Printing Slide3:  Mass customization,Dynamic page publishing,Print on demand,VDP,Variable data print,Variable-data printing,variable-information printing,Variable data printing,Unique documents with customized messages,Customized Print messages,Variable printing,Versioning,Changing the salutation,Variability printing,Variable text and images Printing,Documents,Printing,Digital press,response rates,direct mail campaign,variable data digital printing,Personalized Printing,DMA,Direct Mailer,Direct Mail Marketing,post card printing,postcards,jumbo postcards,variable data digital printing, one to one marketing, personal url, personal urls, variable data print, 1 to 1 marketing, personalized url, digital printing,advertising,marketing,advertising and marketing, Affinity Group Marketing,Attrition,Authoring Tool,Banding,Bangtail,Bounce Back,Business Intelligence Software,Campaign Management Software,Channel Manager,Churn,Classing,Cleansing,Coding,Collaborative Filtering,Collateral Management,Component,Component Caching,Conditional Processing,Contact History,Content Management,Continuous Relationship Marketing,Corporate System Application ,Cost per Piece,Cost per Response,Customer Information Repository,Customer Acquisition,Customer Relationship Management ,CRM,Customer Retention,Customization,Data Driven graphics,Data Mart,Data Mining,Data Model,Data Warehouse,Database Management System,DBMS,Database Marketing,Database Publishing,Decision Support Systems,De-duplication,Digital Asset Manager,Digital Front End Digital Printing,Direct Mail Advertising,Direct Marketing,Direct Response Advertising,Doubling Day,Element,Enterprise Resource Planning ERP,,Enterprise Customer Management ,Extract File,Frequency Marketing,Geo coding,Hard Benefit,House holding,Interactive Marketing,Kill Bad Name ,Lifetime Value of Customer,Loyalty Programs,LTV,Marketing Automation,Marketing Campaign Lifecycle,Marketing Velocity,Mass customization,Needs-based Differentiation,Open Database Connectivity ,One-to-One Marketing,Online Analytical Processing,Online Transaction Processing ,Page Caching,Page Element,Personalization,Portable Document Format ,PostScript,Product Holding,Product Usage,Promotion,Propensity Scores,Pull Marketing,Purge,Push Marketing,Raster Image processor,Recurring Content,Reflow,Re-justify,Relational Database,Relationship management,Relationship Marketing,Customer Relationship Management,CRM,Response Rate,Response Tracking,Reusable Component,RFM Market Analysis,RIP,SAS,Statistical Analysis System,Sales Force ,Automation,Scoring,Scrubbing,Segmentation,Soft benefit,Suppressions,Transactional,Variable Data Printing,VDP,variable Information,VI,Variable Information Printing,VIP,Versioning,Workflow, Slide4:  Personalize every Print Material Variable data printing allows for printing customized promotional materials that could possibly double or even triple response rates. Variable text and images Printing, Personalized Printing, Mail Print, Direct Mail Marketing, Direct Mailer Slide5:  Our Digital Printing Press facilities are ideal for printing cost effective small quantities in short Time. Slide6:  Response Rates are Falling Despite increases in spending - DMA Slide7:  Variable data printing allows for printing customized or Personalize promotional materials It's a fact. Personalization motivates shoppers. Build Customer Loyalty and Sales with Flexible, One-to-One Marketing Slide8:  With Variable printing , we can changing the salutation or name on each copy of Print Slide9:  Average response rates (%): Bulk e-mail:0.0002 Bulk elemarketing:0.0110 Bulk fax:0.0190 Mass printed mail:1.2600 Variable print mail:13.7000 We can change images, message without slowing or stopping the press. Slide10:  As direct mail becomes more personalized, the opportunity for growth expands. Innovative technology, unparalleled expertise lets you maximize your return by implementing micro-marketing strategies. Slide13:  Variable Data Printing (VDP) A digital print run where each printed page is somewhat different, with the variations usually determined by relating page content to customer information in a database. (Variable Information Printing or VIP.) Slide14:  where there may be differing amounts of customization for different markets, with text and images changing for groups of addressees based upon which segment of the market is being addressed. Versioning A form of short-run printing, where different versions of a document may go to different geographical areas or people with different income levels. Slide16:  Our digital printing studio offers our customers with a wide array of variable information printing to service all your needs at prices that is probably the lowest in the market Stan Art Print Pvt. Ltd Slide17:  Producing excellent prints that offers individual messages for each of the pieces is our companies’ goal in providing excellent variable information printing, at very low prices. Slide19:  Variability Printing, where the text and images can be altered for each individual Print or addressee. Slide20:  Created By

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