Published on June 27, 2014
Facebook advertising for eCommerce by John Larkin @jlarkin353
About me VP Marketing @PropelAd Hi! @jlarkin353
eCommerce today @jlarkin353
Growing at over 20% yr/yr @jlarkin353
$1.5 TRILLION worldwide spent on eCommerce this year @jlarkin353 $220 Billion in the USA. $525B in Asia Pacific (60% of which is China)
eCommerce is MASSIVE @jlarkin353 and growing fast…
Platforms are raising huge amounts of VC @jlarkin353 $100 Million $40 Million $35 Million
There has never been a better or easier time to build an online store. @jlarkin353
You can build a store in fifteen minutes. @jlarkin353
Then what? @jlarkin353
SEO? @jlarkin353 Content? PR? Advertising. Affiliates?
@jlarkin353 SMB Advertising ‘I boost the occasional post’ ‘Likes don’t seem to turn into sales’ ‘I’m not sure if Facebook works’ UNCERTAINTY.
@jlarkin353 Expert Advertising Custom Audiences - Lookalikes - Dynamic Product Retargeting - Exclusions - Optimisation RESULTS.
@jlarkin353 LoopLoft 485% ROI Ongoing success with both Product retargeting & lead gen. Does it Work?
@jlarkin353 The Net Return 470% ROI Best month ever on Shopify Does it Work?
@jlarkin353 The Brothers Cut 525% ROI 900 Sales in week 1! Does it Work?
@jlarkin353 Product Retargeting gets all the $$$ Mobile vs Desktop Images & Keeping it Fresh Scale & illusion of scale Challenges
Thanks! @jlarkin353 :)
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