Advertising for SMB eCommerce

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Information about Advertising for SMB eCommerce
Small Business & Entrepreneurship

Published on June 27, 2014

Author: jlarkin353



A presentation made to the Data Driven Marketing Alliance at their Facebook marketing summit by John Larkin - VP Marketing at PropelAd. PropelAd is an advertising tool for ecommerce merchants. Specifically designed for the small to medium sector.

Facebook advertising for eCommerce by John Larkin @jlarkin353

About me VP Marketing @PropelAd Hi! @jlarkin353

eCommerce today @jlarkin353

Growing at over 20% yr/yr @jlarkin353

$1.5 TRILLION worldwide spent on eCommerce this year @jlarkin353 $220 Billion in the USA. $525B in Asia Pacific (60% of which is China)

eCommerce is MASSIVE @jlarkin353 and growing fast…

Platforms are raising huge amounts of VC @jlarkin353 $100 Million $40 Million $35 Million

There has never been a better or easier time to build an online store. @jlarkin353

You can build a store in fifteen minutes. @jlarkin353

Then what? @jlarkin353

SEO? @jlarkin353 Content? PR? Advertising. Affiliates?

@jlarkin353 SMB Advertising ‘I boost the occasional post’ ‘Likes don’t seem to turn into sales’ ‘I’m not sure if Facebook works’ UNCERTAINTY.

@jlarkin353 Expert Advertising Custom Audiences - Lookalikes - Dynamic Product Retargeting - Exclusions - Optimisation RESULTS.




@jlarkin353 LoopLoft 485% ROI Ongoing success with both Product retargeting & lead gen. Does it Work?

@jlarkin353 The Net Return 470% ROI Best month ever on Shopify Does it Work?

@jlarkin353 The Brothers Cut 525% ROI 900 Sales in week 1! Does it Work?

@jlarkin353 Product Retargeting gets all the $$$ Mobile vs Desktop Images & Keeping it Fresh Scale & illusion of scale Challenges

Thanks! @jlarkin353 :)

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