Published on February 4, 2014
Advertising and the Convergence TV, Film and Technology on the Internet
What is Marketing?
The average 1970’s city dweller was exposed to 500 to 2,000 ad messages a day. Now it’s 3,000 to 5,000* * Source: USA Today
Spending on total US advertising and marketing will grow 3.9% in 2008 to reach $412.4 billion - Outsell, Inc Annual Ad Spending Report
Spending by Platform Source: ZenithOptimedia
Mobile Advertising Spend, 2008 $107 $85 Messaging Display Search Amounts in Millions Source: eMarketer, March 2008 $1,470
Forms of Marketing Your Brand Here
$1.2 billion changed hands between marketers and media firms in 2005. Generate your own buzz Nontraditional Marketing
“Barack is about to choose a running mate, and he wants you to know first… Sign up today and we'll send you an email announcing Barack's running mate.” - my.barackobama.com Interactive Marketing: Everybody’s doing it
91% of moms prefer brands that other moms have recommended* Word of Mouth * Marketing VOX, October 2006
$1,663,000,000 spent on US Mobile Advertising in 2008* Mobile Marketing * Source: eMarketer March 2008
Measurements “Half the money I spend on advertising is wasted, and the problem is I do not know which half.” - Lord Leverhulme
What is the law?
79.1% of marketers planning to boost their online budgets next year* Trends *BtoB's "2008 Marketing Priorities and Plans" survey
Mobile Marketing Trends No matter where you go, there you are
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