Advertising and the Conversion of Television, Film and Technology on the Internet

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Information about Advertising and the Conversion of Television, Film and Technology on the...

Published on February 4, 2014

Author: genmo



This presentation was delivered to the Black Entertainment And Sports Lawyers Association several years ago, as businesses and brands began to realize the importance of having a comprehensive advertising strategy which tied all screens together.

Advertising and the Convergence TV, Film and Technology on the Internet

What is Marketing?

The average 1970’s city dweller was exposed to 500 to 2,000 ad messages a day. Now it’s 3,000 to 5,000* * Source: USA Today

Spending on total US advertising and marketing will grow 3.9% in 2008 to reach $412.4 billion - Outsell, Inc Annual Ad Spending Report

Spending by Platform Source: ZenithOptimedia

Mobile Advertising Spend, 2008 $107 $85 Messaging Display Search Amounts in Millions Source: eMarketer, March 2008 $1,470

Forms of Marketing Your Brand Here

Traditional Marketing

$1.2 billion changed hands between marketers and media firms in 2005. Generate your own buzz Nontraditional Marketing

“Barack is about to choose a running mate, and he wants you to know first… Sign up today and we'll send you an email announcing Barack's running mate.” - Interactive Marketing: Everybody’s doing it

91% of moms prefer brands that other moms have recommended* Word of Mouth * Marketing VOX, October 2006

$1,663,000,000 spent on US Mobile Advertising in 2008* Mobile Marketing * Source: eMarketer March 2008

Measurements “Half the money I spend on advertising is wasted, and the problem is I do not know which half.” - Lord Leverhulme

What is the law?

79.1% of marketers planning to boost their online budgets next year* Trends *BtoB's "2008 Marketing Priorities and Plans" survey

Mobile Marketing Trends No matter where you go, there you are

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