Published on February 18, 2014
SELLING IDEAS WITH A HEART Nagarjun “Nag” Kandukuru VP – Global South Strategy, ThoughtWorks
DEPICTION OF WOMEN IN ADVERTISING
“Women are soft and gentle, but they hit things. If your wife hits something in a Volkswagen, it doesn’t hurt you very much.”
Millennials offer hope
WHAT OTHER ADs CROSS THE LINE? (Causal/tacit sexism?)
SEXIST ADs <-> EVERYDAY SEXISM LINK?
She's your wife. Don't insult her intelligence, and don't shock her. “ “ The consumer is not a moron.
[Gillette: Solider for Women]
DEPICTION OF RACE /MINORITIES IN ADVERTISING
WE’VE COME A LONG WAY BABY, BUT…
WHAT CURRENT DEPICTIONS WOULD APPEAR SHOCKING IN 20 YEARS?
[Havells: Hawa Badlegi]
“SMOKING – CANCER LINK UNPROVEN”
CYNICAL USE OF PR
“FOSSIL FUEL INDUSTRY - CLIMATE CHANGE LINK UNPROVEN”
PR BY VANDALISM
CSR as PR HOGWASH
WHAT OTHER PR PRACTICES ARE UNACCEPTABLE?
PREYING ON THE DEFENCELESS (Let’s ponder the consequences)
BRAND NAMES AND THE TRUTH
CONSUMPTION IS HAPPINESS?
[Coke: Ummeed wali dhoop]
[Dove: Talk to your daughter]
OTHER HOT BUTTON ISSUES
ADs ON DODGY TV SHOWS?
CELEBRITY ENDORSEMENTS GONE WILD? $28m/year Sub-subsistence wages
SHOULD AMBUSH MARKETING BE BANNED?
WHY NOT ALLOW LATE-NIGHT LIQUOR ADs?
No easy answers • Is subliminal advertising OK? • Is comparison with an identifiable competitor OK? • Is product placement in movies OK?
MEDIA DIVERGENCE OFFERS HOPE
[Lifebuoy: child reaches five]
WHAT COULD YOU DO?
“I have the right to earn a living!” “If I don’t do it, someone else will.” “What can one person do?”
Society You Client
“ The only thing necessary for the triumph of evil is for good men to do nothing. “ Edmund Burke
AN OATH FOR COMMUNICATORS?
WRITE DOWN 3 THINGS YOU WILL NEVER DO
SCHOOL OF CHANGE LEADERS?
BEHAVIOURAL ECONOMICS MARKETING ETHICS
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1. SELLING IDEAS WITH A HEART Nagarjun “Nag” Kandukuru VP – Global South Strategy, ThoughtWorks. 2. DEPICTION OF WOMEN IN ADVERTISING. 3. “Women ...
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