Published on May 8, 2014
Ad campaign analysis “ peanut butter cup” By: Melanie Solano
General information • Type of product: chocolate • Brand: Reese’s • Campaign name: “Two great tastes that taste great together!”
Creative briefing Target audience: young adults and teenagers Desired positioning: a delicious way to give presents, or eating a treat at any time. Key promise or benefit: will be a delicious way of eating peanut butter and chocolate in different ways. Communication tone: emotional
Message analysis What does it say? Make a new way of eating chocolate and peanut How is it said? In a comic way Whom is it addressed to? Young adults and teenagers When is it said? In a sunny morning Where is it said? At a house or outdoors.
Concept and slogan What is the concept chosen to differentiate the product or service? Different and delicious way of eating chocolate. What is the slogan? Two great tastes that taste great together!
Creative execution Execution elements: •Characters: •Teenagers and young adults. •Images: •House, outdoors. •Texts: •no next shown at all. •Illustrations: •just the chocolate wrap. •Music: • 80’s style background music. Execution Aspects: • Size: • 0:36min
Web plataform The different recipes you can adquire to make new inventions with this chocolate!
It allows you to share the recipes or either tweet someting about it.
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