Advergame case studies

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Information about Advergame case studies
Social Media

Published on February 28, 2014

Author: DJChimp

Source: slideshare.net

Description

Successful social game campaigns with a few clients utilizing their own followers.

Adverga me Case s Open 24 /7

Company Goal Atrapalo is a travel agency which also offers other leisure activities dealed and administered through internet. Their philosophy is to find and offer the best promotions for your free time at the best market Price. To accomplish their business they use the internet electronic commerce world focused on the sectors of travel agencies, flight agencies, hotels, car renting, shows, activities and restaurants turning their promotions and transforming their surplus in Internet offers. Atrapalo was planning to promote a leisure activity located in “La Rioja” , Spain. They wanted to use their social networks to spread their offer. Therefore, they needed an application that would be able to create engagement between the community while their fans may discover the charms and details of the destination region. Solution A branded game was the best option to promote their new deal. Consumers have the opportunity to compete to win a trip to La Rioja through a game entirely inspired by the place. An original and effective way to advertise an offer with a maximum level of detail. Players would end the game with an accurate idea of what kind of trip Atrapalo can offer. Results Atrapalo designed a Facebook campaign that lasted 10 days. A total of 1866 players had the opportunity to discover the region of La Rioja through the game. Generating over 230,000 game interactions on Facebook with a brand time impact greater than 4000 hours. Atrapalo continues to use games in other digital campaigns with great results. Discovering a new way to create digital campaigns that reach with their social and mobile consumers.

Company Goal The online fashion group was created in 2006 with the launch of Privalia, a private club offering flash sales of products from leading brands at exceptional prices and exclusively to its members. Privalia, currently with over 15 million members around the world, achieved in 2012 a turnover of 422M€, which meant a 32% increase in comparison with the previous year. Therefore, Privalia’s leadership in all the markets where it operates (Spain 2006, Italy 2007, Brazil 2008 and Mexico 2010) has been consolidated and the company is now a clear reference for its sector. The Group employs a team of around 1000 people all over the world. Privalia was about to get 2,5M Fans in their Facebook Pages and they wanted to engage their community throught an original and festive campaign where Privalia could reward the audience with all kind of gifts and prizes to their fans. Solution Our advergames were the solution used for Privalia that best fit with all their needs. A social game had the power to engage all the audience and Privalia could distribute all kind of gifts in a funny and original way. Thanks to our dynamic campaigns, Privalia was able to change all prizes. Results Privalia organized a great social party with more than 18.000 players . The campaign had an excellent brand impact, high engagement and virality with more than 80.000 participations, 10.000 direct invitations and the joy and loyalty from who played the game during this week. The marketing team of Privalia did a fantastic job with our platform having the opportunity to create awesome branded games in the future.

Company Goal Carritus.com is the online supermarket for savers. Compare prices in your online shopping and save up to 40% on the final price. In Carritus you can find all the supermarkets that have online sales: Auchan, Caprabo, Carrefour, Condis, El Corte Inglés, Eroski, Mercadona and Hipercor. Carritus.com has no relationship with the supermarkets that appear on your page. A marketplace like Carritus always cares about their online community and they want to create an innovative and original campaign with high awareness in order to generate engagement and promote their services. Solution Creating a social game with our advergame platform was the solution that Carritus used to get an effective marketing campaign which delights their costumers with a challenging game while they had an opportunity to show their products and explain to the players whats Carritus about. Results More than 350 new potential customers joined the Carritus Community and a total of 650 players enjoyed a lot with Memorytus. Carritus saw a remarkable return on its social media investment and discovered an excellent way to advertise their best products and services.

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