Advanced Social Media Marketing Tips for Apartment, Property Management and Multifamily Marketing Professionals

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Real Estate

Published on February 24, 2014

Author: CharityHisle

Source: slideshare.net

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Advanced Social Media Marketing Tips for Apartment, Property Management and Multifamily Marketing Professionals as delivered at the Greater Nashville Apartment Association Education Conference in February 2014 by Charity Zierten of Socially Engaged Marketing.

advanced social marketing BEST PRACTICES with Charity Zierten Socially Engaged Marketing, GNAA and vendor sponsors are not affiliated with nor endorse the following publicly available social networking tools and resources. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

AGENDA Hashtaggin’ #GNAAeduConf & #NashAptAssoc • • • Advanced Social Media Marketing Content That Captures Attention Pro Tips: Tools of The Trade Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

instagram improves facebook ENGAGEMENT. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

did you know that fans can reply with photo? Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

tag fans who comment & local businesses Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

post hyper-local UPDATES Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

invite contacts via EMAIL Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

target facebook ADS with POWER EDITOR using Chrome Good Article: How Use Your Email Database For Targeted Facebook Advertising: http://bit.ly/1l18pPI Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

search & reply to INCREASE traffic Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

search & reply to INCREASE engagement Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

Pinterest.com/source/______.___ search, like & repin to INCREASE engagement Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

ADVANCED CONTENT creation & curation tell a STORY Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

reasons we SHARE • • • • • It is hilarious It is incredible or unbelievable It is deeply emotional It agrees with our world view It makes us stop and think Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

reasons we SHARE • • • • • It isn’t covered by mainstream media (yet) It will make someone smile It is dramatic It is embarrassing It is provocative (but SFW) Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

culture of CONTENT • Calls-to-Action • Quality “share-worthy” content: • Entertaining • Educational • Engaging Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

educate, excite & AMAZE Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

you can share statistics… Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

& you can share the love Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

consider a CONTEST Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

colorful images, conversation Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

thfacebook HASHTAG use IMAGES to increase ENGAGEMENT Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

how-to D-I-Y Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

©2012 AppFolio, Inc. All Rights Reserved. ©2014 Socially Engaged Marketing® All Rights Reserved. Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

entertain, humor & PERSONALITY leased in 24 hours! Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

inspire, motivate & ENCOURAGE Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

tap into the spirit of the community Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

location, location, LOCATION Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

local RESOURCES Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

include TEAMS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

include TEAMS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

include RESIDENTS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

what NOT to POST Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

PRO TIPS: Tools of the Trade people remember STORIES over facts Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

facebook pro TIPS • Tell your story in the cover photo • Add descriptions to ALL images, including cover photos and profile images • Include links in descriptions to drive traffic • Update the “about” section • Remove dead apps • Add multiple URL’s for social sites Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

more facebook pro TIPS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

Video Solution: Download Facebook videos then upload to your Facebook page for optimal performance. (instead of sharing) http://facebookvideoz.com/ more facebook pro TIPS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

• Hide ratings (if there aren’t any positive) • Update Facebook page name, custom URL • Turn on comment replies and allow fans to post to the page • Enable suggested pages to appear when competitor pages are “liked” • Determine when fans are online and schedule content more facebook pro TIPS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

know when to POST Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

social pro TIPS • Use images for greater exposure • Determine when fans are online and schedule content throughout the day • Encourage and inspire user-generated content • Tag and compliment other local businesses Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

Pixlr.com & Gimp.org Watermark PHOTOS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

Image tools for sharing quotes: • • • • Recite http://www.recitethis.com Quozio http://quozio.com Pinwords http://www.pinwords.com Pinstamatic http://pinstamatic.com more social pro TIPS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

30 in THIRTY Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

on-the-go CONTENT Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

Image tools for creating infographics: • • • • Easel.ly http://www.easel.ly Infogr.am http://infogr.am Visual.ly http://visual.ly Piktochart http://piktochart.com more social pro TIPS Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

Slidely is the new Animoto Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

advanced social marketing BEST PRACTICES with Charity Zierten Find this presentation:www.fb.com/SoEngaged Copyright ©2014 Socially Engaged Marketing® All rights reserved. #gnaaeducconf

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