Published on February 25, 2014
Advanced Amputee Solutions Customer Discovery Challenge - Case Study The SearchLite Illuminating The Future Copyright © 2014 All Rights Reserved
Summary A Industry Ecosystem Profile type of customer discovery challenge was conducted for Advanced Amputee Solutions to illuminate the role of Value Analysis Teams in surgical product selection. The following case study summarizes the process followed and outcomes achieved. “ I was very impressed with the contacts provided and their positions on what type of product value is need to achieve commercialization.” - Gordon Maniere, President at Advanced Amputee Solutions snapshot o the potential customer application landscape to facilitate the process of customer discovery. Copyright © 2014 All Rights Reserved
Introduction • Advanced Amputee Solutions LLC is a veteran-owned medical device company, specializing in the development of amputee specific devices. • Advanced Amputee Solutions has developed a proprietary implantable orthopedic device that is specifically designed for above- and below-knee amputees. • Quickly applied during the original amputation surgery, or surgical revision; the Implantable End Pad will allow the amputee to comfortably bear weight on the end of their amputated limb. www.advancedamputees.com Copyright © 2013 All Rights Reserved
Customer Discovery and NSF I-Corps • Advanced Amputee Solutions participated in the NSF sponsored Michigan I-Corps Program and elected to focus on validating problems and solutions in the area of “Surgical Implants for below Knee Amputees”. • The AAS Team was quite well versed in market applications for their innovative implant. They were interested in understanding the industry ecosystem profiles of Value Analysis Teams and their role in surgical product selection relative to other channels for product adoption. Copyright © 2013 All Rights Reserved
The SearchLite Process •The SearchLite is a Community-Based Market Discovery & Validation Platform. •We connect inventors and technologies with matching Customer Segments. •Our Customer Discovery Challenges reduce market risk for early-stage technologies by finding Product-Market Fit. Product-Market Fit Industry Ecosystem Tech Adoption Dynamics The SearchLite platform brings Inventors, Innovators and Entrepreneurs together in one place to discover Customer Segment Profiles using competitions called Customer Discovery Challenges. Copyright © 2013 All Rights Reserved
Industry Ecosystem: A Level 2 Customer Discovery Challenge Timeline • Planning = 3 Weeks • Facilitation = 3 Weeks Community • Innovators-in-Residence • Mentors-in-Residence • Industry Knowledge Experts Inputs • Secondary Research • Community Discussion • Limited Primary Research Copyright © 2013 All Rights Reserved Outputs • Industry Ecosystem Insights • List of Key Contacts • Secondary Research Reports
Industry Ecosystem Analysis: Community Engagement • Over ten days in January, 2014, our Innovators in Residence and Mentors in Residence participated engaged on The SearchLite’s online community platform to answer Key Questions about Value Analysis Teams. • For example: One of our IIR’s Visha Krishnan provided the following insight with supporting link “Cost effectiveness is a key criteria for adoption of new technology by conventional VATs” . Copyright © 2013 All Rights Reserved
Industry Ecosystem Analysis: Outputs • Six community members responded to AAS’ challenge with insights, engaged discussions and detailed reports supporting the discussions • Two Industry Knowledge Experts validated the product concept using primary research methods The Outputs included: • An extensive Secondary Research report with industry articles, presentations and Key Opinion Leader profiles • Relevant web links • A list of 8 Key Industry insights • A list of 12 VAT contacts with contact information • Actionable Next steps and Recommendations Copyright © 2013 All Rights Reserved
Recommended Next Steps: Technology Adoption Dynamics CDC Timeline • Planning = 4 Weeks • Facilitation = 4 Weeks Community • Mentors-in-Residence • Industry Knowledge Experts • Subject Matter Experts Inputs • Secondary Research • Primary Research • Synthesis & Analysis Outputs • Technology Adoption Insights • Key Recommendations • S-Curve Revenue Estimate Copyright © 2013 All Rights Reserved
About TheSearchLite.com The SearchLite is an online community based market discovery and validation pltform that identifies path to market for new technologies Our Customer Discov.ery Challenges reduce market risk of Our Customer Discovery Challenges reduce market risk of new technologies by quantifying product-market fit, mapping the industry ecosystem and providing technology adoption dynamics for new technologies in any stage of development. Check out TheSearchLite.com Got Questions? Drop © 2013 All Rights at email@example.com Copyright us a line Reserved
Advanced Amputee Solutions Customer Discovery Challenge - Case Study The SearchLite Illuminating The Future Copyright © 2013 All Rights Reserved Copyright © 2014 All Rights Reserved
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