Published on March 3, 2014
HOW? UNDERSTAND what mobile marketing CAN do STUDY mobile user experiences LEARN from the preceding successful marketers BE INNOVATIVE 16
Mobile Marketing Mobile marketing is known as a set of actions acquired through mobile devices (feature phones, smartphones, tablets,…) aiming for branding & based-performance 17
Mobile Branding solutions Focus immensely on smartphones & tablets Interactive, direct, and impressive Full-screen takeover Exclusive zone for branding: no competitors Choose a premium mobile ad network Integrate with content marketing 19
Mobile Performance-based solutions Identify the clear actions: Click-to-download or Click-to-call Be innovative and creative in design aligning in consistent with the message Pay attention to the purchased volumes as well as CVR Take advantage of SEO and the search content 21
Invest in mobile marketing The demands in mobile is relatively high marketers need to take actions Choose the prestigious partner (Admicro) which provides consulting, tracking, real-time report… to help businesses in enacting the mobile marketing campaigns Integrate with other channels to bring in great results: SEO, online advertising, social media, etc… Build mobile as a centric-audience tool Take use of demographic, geographic and behavioral targeting to reach the right audience Admicro supports in building websites to w@p sites 23
Understanding Big Data Target audience: Women, aged from 18 to 35 Live in Hanoi iPhone users Data research question: What are the book titles most likely purchased by the consumers who bought “Good to Great”? 25
What is Big Data? 4V Volume: large amounts of data Variety: different data formats Velocity: in-time processing Value/Veracity 26
Big Data in Mobile Available only on mobile: Latitude/longitude data (i.e. Are they in store, in car, bus...? - Get more ways in term of context) Multiple tracking, not just cookies. On mobile, data is adopted from applications, devices, geo data, etc. 27
Big Data in Mobile Marketing The key game changer: to harness Big Data on Mobile spatially understand how customers act based on a longitudinal and temporal view Big Data, if used rightly, will assist marketers to target their customers more correctly, for both geo-targeting & behavioral targeting 28
Big Data in Admicro Developed since 2008 90% products & services development accounted by Big Data Unique local Ad network using Big Data technology 4V: Volume: 120 TB = 100 billion A4 papers Variety: User act, app, browser, devices Velocity: 2 minutes Value/Veracity: increase 3-10 times 29
Key Takeaways No doubts for spending on mobile marketing in 2014 Keeping your mobile campaign simple and attractive as it can The focus: based-performance & branding solutions Big data, taking more actions to your customers 30
Upcoming MMA Webinar March 28th, 2014 How to push mobile engagement and next-level opportunities Check more at MMA Vietnam Website http://mmaglobal.com/vietnam 32
Additional Resources click here click here click here click here click here click here click here 33
THANK YOU ADDITIONAL RESOURCES • Learn more about MMA Webinar http://www.mmaglobal.com/events/other/webinars Sign up for the MMA SmartBrief: www.smartbrief.com/mma Search for partners or get listed at the Mobile Marketing Industry Directory: www.mobilemarketingindustrydirectory.com 37
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