Adma 08 Usability Preso Jbreeze

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Information about Adma 08 Usability Preso Jbreeze

Published on April 16, 2008

Author: objectivedig

Source: slideshare.net

Description

Presentation to ADMA Dig Marketing students April 2008

Objective Digital Pty Ltd Creating positive digital experiences Usability at ADMA 16 April 2007 James Breeze, Chief Experience Officer ©2007 Objective Digital Pty Ltd ABN 98 123 747 188 Level 3/50 York St, Sydney 2000

Overview Usability Background Definitions and usability concepts IT influence Why do it? Techniques Documentation Business practicalities

Usability

Background

Definitions and usability concepts

IT influence

Why do it?

Techniques

Documentation

Business practicalities

Well designed software Desirability Usability Usefulness

An experience ideal Seamless Focussed Connected Aware

Seamless

Focussed

Connected

Aware

Increased awareness Better understanding of IT Project management requirement Communications Risk management Benefits to business Need identification

Better understanding of IT

Project management requirement

Communications

Risk management

Benefits to business

Need identification

Technique comparison (c)2007 Objective Digital Pty Ltd Validity Description Pros Cons Forum-Based Group Discussion Qual++ Requirements Fast Anywhere Less control Survey -Based Interactive Tool Quant Less detail On-Site 1-on-1 Qual Eye tracking Low users Slow Experimenter effect Expert Review Desk review Role playing Exhaustive, innovative No users

Onsite testing (c)2007 Objective Digital Pty Ltd Eye tracking demo

Banner blindness ©2007 Objective Digital Pty Ltd

Banner blindness Designed to look like text – blog example Plain text Faces Cleavage and other "private" body parts Neilsen Aug 2007 http://www.useit.com/alertbox/banner-blindness.html ©2007 Objective Digital Pty Ltd

Designed to look like text – blog example

Plain text

Faces

Cleavage and other "private" body parts

Neilsen Aug 2007

http://www.useit.com/alertbox/banner-blindness.html

Remote testing Semi-automated, pithy reporting Techniques Forum based Remote automated (survey based) Remote moderated (c)2007 Objective Digital Pty Ltd

Semi-automated, pithy reporting

Techniques

Forum based

Remote automated (survey based)

Remote moderated

Remote testing Online recruitment Careful selection Database creation Online incentives

Online recruitment

Careful selection

Database creation

Online incentives

Forum-based

Automated Survey

Analysis and documentation

Engaging usability Early understanding Business and customers Early translation Pictures tell a 1000 words Workshop for objectivity and creativity Ongoing validation Workshops Expert reviews Testing

Early understanding

Business and customers

Early translation

Pictures tell a 1000 words

Workshop for objectivity and creativity

Ongoing validation

Workshops

Expert reviews

Testing

Contact W: www.objectivedigital.com B: www.usableworld.com.au Skype: james.breeze ©2007 Objective Digital Pty Ltd

W: www.objectivedigital.com

B: www.usableworld.com.au

Skype: james.breeze

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