Adii Pienaar: Lessons learnt running a global startup from the edge of the world

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Information about Adii Pienaar: Lessons learnt running a global startup from the edge of...
Business & Mgmt

Published on March 12, 2014

Author: webexpo

Source: slideshare.net

Description

“Inspire other startups to aim higher and build global companies.”

More at http://webexpo.net/prague2013/talk/lessons-learnt-running-global-startup-from-edge-of-world/

CREATING A GLOBAL BUSINESS FROM THE TIP OF AFRICAADII PIENAAR. WEBEXPO PRAGUE. 20.09.2013.

2007FIRST PRODUCT. INITIAL REVENUE.

2008QUIT MY JOB. CO-FOUNDERS. WOOTHEMES.COM LAUNCHES. FIRST MILLION.

2009MEET CO-FOUNDERS IN PERSON. FIRST HIRES. KICKING ON.

6 YEARS, 31 WOOPEEPS, 500 000 USERS & QUITE A FEW $$$’s RIGHT NOW.

$0 FUNDING 100% BOOTSTRAPPED ALSO.

NOT A BAD “TIP” CAPE TOWN

ANOTHER ONE CAPE TOWN

WE HAVE BEACHES CAPE TOWN

AND GOOD WINE CAPE TOWN

WHAT’S DIFFERENT? BUT...

TECH HUB CAPE TOWN AIN’T NO

NETWORKING MENTORS ADVISORS INVESTORS WE DON’T REALLY HAVE...

STARTUP CULTURE WE HAVE NO

SHORTAGE OF SKILLS WE HAVE A

EVERYTHING TAKES A WHILE TO REACH US AND...

“WE WOULDN’T BE DOING FOUNDERS A FAVOR BY LETTING THEM STAY IN NEBRASKA. PLACES THAT AREN’T STARTUP HUBS ARE TOXIC TO STARTUPS. YOU CAN TELL THAT FROM INDIRECT EVIDENCE. YOU CAN TELL HOW HARD IT MUST BE TO START A STARTUP IN HOUSTON OR CHICAGO OR MIAMI FROM THE MICROSCOPICALLY SMALL NUMBER, PER CAPITA, THAT SUCCEED THERE. I DON’T KNOW EXACTLY WHAT’S SUPPRESSING ALL THE STARTUPS IN THESE TOWNS - PROBABLY A HUNDRED SUBTLE THINGS - BUT SOMETHING MUST BE. PAUL GRAHAM

AGAINST ALL ODDS OUR JOURNEY.

LESSONS LEARNT

BUCK TRENDS #1

IGNORANCE IS BLISS COMPETITIVE ADVANTAGE? ALSO: TECH BUBBLES HAVEN’T REACHED AFRICA YET.

GROUPTHINK AVOIDING THE

BOOTSTRAPPING vs VC EXAMPLE

NOT BASED IN SILICON VALLEY? NEW YORK? BERLIN? #2 BREATHE. YOU’LL BE FINE.

INTERNATIONAL QUALITY BUILD SOMETHING OF

INVEST IN BRANDINGBECAUSE IT’S FREE.

CUSTOMER SERVICE IS CHEAP MARKETING

NOBODY CARES WHERE YOU’RE FROM IN THE END...

TRUST IN PEOPLE #3

HIRING THE BESTREGARDLESS OF LOCATION

DIY.EVERYTHING. #4

DIVING INTO THE DEEP-ENDIS THE BEST WAY TO LEARN

ENABLE OTHERS TO MAKE MONEY #5 BECAUSE IT’S RECESSION-PROOF.

B2B vs B2C(AVOIDING THE GROUPTHINK... AGAIN.)

TRAVEL #6

MAKE FRIENDS MEET MENTORS

ATTEND CONFERENCES FOR THE BEST CONVERSATIONS

DESIGN EVERYTHING. #7

CREATE YOUR OWN BOX INSTEAD OF BEING PUT INTO A BOX...

CONSTRAINTS BREED CREATIVITY

APPLYING THE LESSONS LEARNT...

WE’RE BASED IN... LONDON

WTF?

ARE THE SAME EVERYWHERE... “RULES”

EUROPE’S TIME IS NOW

ADII PIENAAR HTTP://PUBLICBETA.CO HTTP://WOOTHEMES.COM HTTP://ADII.ME @ADII CREATING A GLOBAL BUSINESS FROM THE TIP OF AFRICA

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