ADFOX Russian RTB Market in 2013 Overview en

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Information about ADFOX Russian RTB Market in 2013 Overview en
Technology

Published on March 11, 2014

Author: AdFox

Source: slideshare.net

Description

ADFOX presents the third regular «Russian RTB market Overview», which sums up the development of the programmatic segment of online advertising in Russia in 2013. In the first half of 2013, the Russian RTB-market was estimated at 0.4 billion rubles ($12-13 million) and in the second half of the year RTB sales twice exceeded the indicators of the first six months. By the end of 2013, the Russian RTB market has reached 1.2 billion rubles. It is 6% share of the display advertising market, 20.1 billion rubles ($37.7 million) in 2013, according to the Russian Association of Communication Agencies.

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