Adam Christensen - The Experiment is Over:* now it’s time for real value

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Information about Adam Christensen - The Experiment is Over:* now it’s time for real value
Technology

Published on April 8, 2009

Author: Lotus_DE

Source: slideshare.net

The Experiment is Over: now it’s time for real value Adam Christensen IBM Corporation

Twitter for this session @adamclyde #rp09 #smartcity

@adamclyde

#rp09

#smartcity

Some observations

Social Media * (0) Value Fail

Social Media

*

(0) Value

Fail

Social Media * x ( Value) y ( Success) (where x is unknown)

Social Media

*

x ( Value)

y ( Success)

Social Media * X (Value) X (Success) (Where X is known variable)

Social Media

*

X (Value)

X (Success)

business model corporate culture ∫ Value ( )

business model

corporate culture

Opportunities for Leadership Business Government Citizens

Business

Government

Citizens

 

Background: Why social media at IBM? 400,000 employees 170 countries B2B, Not consumer Company of “experts” Value To flatten organization To learn To influence Culture Collaborative Progressive Risk averse

400,000 employees

170 countries

B2B, Not consumer

Company of “experts”

Value

To flatten organization

To learn

To influence

Culture

Collaborative

Progressive

Risk averse

Current picture of IBM & social media 1,000,000 daily wiki page views 60,000 socially networked 16,000 Internal blogs 8,500,000 Downloads 1,000+ 227,000 55,000+ 40,000+ 1,000s Internal External

150,000 people 46,000 ideas 10 New Businesses $100 million Invested

Real-time Translation Simplified Business Engines Intelligent Utilities 3D Internet “ Digital Me” Big Green Innovations Branchless Banking for Masses Smart Healthcare Payment Systems Intelligent Transportation Electronic Health Records

A Smarter Planet Instrumented Interconnected Intelligent

Smarter Energy Smarter Water Smarter Healthcare Smarter Traffic Intelligent Utility Networks Big Green Innovations Smart Healthcare Payment Systems Intelligent Transportation Systems Electronic Health Record System A Smarter Planet

Building a smarter planet requires a three-way partnership: Government Business Citizens

Smarter Cities

What would make YOUR city SMARTER? Share on Twitter #smartcity #(cityname)

Stay connected to A Smarter Planet Smarter Planet Blog http://asmarterplanet.com Ein Smarter Planet (tumblr): http://einsmarterplanet.tumblr.com

Smarter Planet Blog http://asmarterplanet.com

Ein Smarter Planet (tumblr): http://einsmarterplanet.tumblr.com

This presentation: http://slideshare.net/adamclyde Me: http://twitter.com/adamclyde

This presentation: http://slideshare.net/adamclyde

Me: http://twitter.com/adamclyde

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