Ad vs Reality Consumers Armed with Tech and Info by Augustine Fou

50 %
50 %
Information about Ad vs Reality Consumers Armed with Tech and Info by Augustine Fou
Business

Published on March 20, 2014

Author: augustinefou

Source: slideshare.net

Description

If the ad looks so incredibly polished and the reality is anything-but, then consumers may in fact run away forever. Advertisers now need to make sure the reality matches the ad too .. because consumers are armed with technology and information and the ability to share with others instantly.

Augustine Fou- 1 - Ad vs Reality Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com March 2014

Augustine Fou- 2 - KFC – Nacho Box

Augustine Fou- 3 - Users have instant and … …constant access to info “no, that isn’t the ‘best price’ for this HDTV and the reviews aren’t even that good… ” • 43% smartphone owners used device in-store • 15% checked prices in-store and then bought from competitor Source: comScore 2012 Augustine Fou- 3 -

Augustine Fou- 4 - Dr. Augustine Fou – Digital Consigliere “Because consumers are armed with technology like smartphones and also have instant access to information, advertisers and retailers need to ‘back up’their claims and beautified ads with reality. Otherwise they permanently lose customers’trust.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou

Augustine Fou- 5 - Related Articles State of Online Video Ads By: Augustine Fou, December 2013 Why Digital Kicks Traditional By: Augustine Fou, March 2012 Video Ads Destroy TV Ads By: Augustine Fou, April 2012 Mythbusting Advertising By: Augustine Fou, June 2012 Augustine Fou- 5 - Video Ad Benchmarks By: Augustine Fou, April 2013 Video Ad Fraud Investigation By: Augustine Fou, October 2013 The Magnitude of Digital Ad Fraud By: Augustine Fou, November 2013 The Biggest Lies of TV Advertising By: Augustine Fou, May 2012

Add a comment

Related presentations

Boat chandlery

Boat chandlery

October 26, 2014

http://ecommerce-for-business.com/shackles-boats-theboatonlinestore/ We offer a ...

http://vendere-su-internet.com/shackles-for-boats-from-theboatonlinestore/ Moori...

Silver bar!

Silver bar!

October 21, 2014

Pretty similar to gold bars are these silver slabs. Silver is considered as the mo...

Gold coin prices!

Gold coin prices!

October 21, 2014

If you are an investor of gold bars and coins, one of the major things that you ou...

CyberSecurity's social media stats for one week as of Oct 21st 2014

CyberSecurity's social media stats for one week as of Oct 28th 2014

Related pages

Consumer Technology - CIO.com - Tech News, Analysis, Blogs ...

Consumer Technology news, analysis, ... State of the CIO 2016; CIO 100; Careers; Consumer Electronics; IT Strategy; Security; ... The 10 best tech ads from ...
Read more

TechCrunch - The latest technology news and information on ...

TechCrunch is a leading technology media property, ... and breaking tech news. ... The augmented reality space is hot and getting hotter, ...
Read more

Viewability Is Moot If Users Aren’t Human | AdExchanger

... Despite A Deeper Supply Pool The Year In Acquisitions Suggests An Ad Tech Reality ... Viewability Is Moot If Users ... Follow Augustine Fou ...
Read more

FoxNews.com - Breaking News | Latest News | Current News

Tech. Tech Home; Gadgets; Google; Social; Military Tech; Smartphones; Video Games; ... Ad Choices; Contact Us; Email Newsroom; FAQ; Media Relations; Closed ...
Read more

New & Used Car Reviews & Ratings - Consumer Reports

At-a-glance product info, ... 2016 Consumer Reports Privacy Policy / User Agreement / Ad Choices ...
Read more

The Ad Age Group - Advertising Age - Advertising Agency ...

Ad Age is the leading global source of news, ... Advertising Age. Sections. Marketing; Advertising; Digital; ... Trump vs. Fox: Who's Winning? ...
Read more

Consumer Reports Online

The Consumer Reports desktop and mobile sites are undergoing a renovation. We’re excited to bring you all the Ratings, reviews, and reporting you've come ...
Read more

Symbol - Wikipedia, the free encyclopedia

A symbol is a person or a ... symbol is taken for reality." The symbol itself is substituted for ... officer or a member of the armed ...
Read more

Style and Fashion Trends - TREND HUNTER - #1 in Trends ...

Style and Fashion Trends ... Aiming to satisfy a consumer need for increased tech ... Advertising & Contact Info Innovation Keynote ...
Read more

Culture and Entertainment - Movie, TV, and Video Game Reviews

... and video games from the editors of Popular Mechanics. Type to Search. Flight; Cars; Culture; Home; How To; Military; ... Tech; Flight; Follow. ... Why ...
Read more