Ad agency

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Information about Ad agency

Published on December 29, 2008

Author: sourabh990



Slide 1: ADVERTISING & BRAND MANAGEMENT ADVETISING AGENCY Slide 2: Meaning Of Ad Agency An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. Slide 3: Types of Ad Agency There are mainly 4 Types of Ad Agency : Full Service Agency. Most Full-Service Agencies work on a combination of fee-based and commission based compensation. Full-service, or media-neutral advertising agencies produce work for many types of media, creating integrated marketing communications, or through-the-line (TTL) advertising. Slide 4: Types of Ad Agency There are mainly 4 Types of Ad Agency : Full Service Agency: Interactive Agency : Interactive Agencies may differentiate themselves by offering a mix of Web Design/Development, Search Engine Marketing, Internet Advertising/Marketing, or E-Business/E-Commerce consulting. Slide 5: Types of Ad Agency There are mainly 4 Types of Ad Agency : Full Service Agency. Interactive Agency. Tradigital Agency : Tradigital agencies are advertising agencies who are experts in both traditional and digital advertising . They offer the best of both worlds and are very useful in today’s digital age where all campaigns now require both online and above-the-line advertising. Slide 6: Types of Ad Agency There are mainly 4 Types of Ad Agency : Full Service Agency. Interactive Agency. Tradigital Agency. Other Agency: Enterprise Technology Agencies, often work in tandem with advertising agencies to provide a specialized subset of services offered by some interactive agencies: Website design and development, Content Management Services, web application development, and other intuitive technology solutions for the web, mobile devices and emerging digital platforms. Slide 7: Organization structure Of Ad Agency Slide 8: ? Thanks

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