Published on April 7, 2009
Earning Your Media
Global Ad Spend
It’s All Up And To The Right
Global Stock Markets
You Can’t Defy Gravity For Long
It’s Time To Start Earning Your Media In Addition To Buying It
Paid vs Earned Media http://darmano.typepad.com/logic_emotion/2009/02/thoughts-on-bought-earned.html - David Armano
Men With Cramps http://dandelion.com/
The Jonas Brothers “ Nabbr has delivered more than 28 million video views in two months for the Jonas Brothers and helped their first single, ‘Mandy,’ reach No. 4 on MTV’s TRL with virtually no radio airplay.” http://gigaom.com/2008/07/02/those-jonas-brothers-sure-do-get-around-online/
The Monk-E-Mail Pitch 2 spots on the Superbowl are $4 Million plus shooting the TV commercial is a million (Total $5MM) which gets you 10 Million people exposed, but not engaged, for 30 or 60 seconds. The Viral/ Social costs $250K in creative and execution fees and gets 30 million users actually interacting for 8 minutes.
2 spots on the Superbowl are $4 Million plus shooting the TV commercial is a million (Total $5MM) which gets you 10 Million people exposed, but not engaged, for 30 or 60 seconds. The Viral/ Social costs $250K in creative and execution fees and gets 30 million users actually interacting for 8 minutes.
A Typical Television Ad Campaign
A Typical Earned Media Campaign
So How Do VCs Work With Agencies?
Venture Capital Funds Startups
Agencies Advise Marketers, Develop Creative, Buy Media
How VCs Can Help
Fund New Kinds Of Agencies To Work With And Possibly Buy
Fund New Kinds of Ad Networks To Buy Media From
Fund Earned Media Platforms To Run Earned Media Campaigns On
Fund Analytics, Measurement, and Reporting
Five “Wild Ass Guesses”
Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities
Publicis CEO Levy Calls for Ad ... told the 4A's Transformation conference during a keynote speech on Tuesday that ... AD AGE; Creativity;
Ad Age Digital Conference 2013. ... Advertising Age; 9:05; Keynote Discussion with the Honorable Mayor Cory Booker • Cory Booker, Mayor, Newark NJ
* There have been more Christian martyrs in the last 100 years (1900-2000 AD) than in the previous 1,900 years (30-1900 AD).
The new Apple Watch is the ultimate device for your healthy life. Choose from a range of models including Apple Watch Series 2 and Apple Watch Nike+.
Explore the world of Mac. Check out the MacBook, iMac, Mac Pro, and more. Visit the Apple site to learn, buy, and get support.
ad:tech New York is the meeting place for forward-thinking brands, agencies, media owners, technology providers and investors looking to learn, invest ...
Earning Your Media (continued) I delivered the keynote talk this morning at the Ad Age Digital conference and I have to say that the feedback you all gave ...