Activating Product Trial - FMCG Campaign Examples

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Information about Activating Product Trial - FMCG Campaign Examples
Marketing

Published on March 13, 2014

Author: Coupons-com-Ltd

Source: slideshare.net

Description

'Brand Activation' is the vital last stage of FMCG campaign planning that brand marketers often neglect, but which can make all the difference to levels of campaign engagement and, even more importantly, product purchase.

Brands need to make sure they are providing consumers with a Call-To-Action to try and buy their products across their campaigns; otherwise they are losing opportunities to convert engagement into sales.

See how Gu, Bakers and Ribena have been boosting their digital campaign performance with a simple Brand Activation tool.

If you need a quick overview of Brand Activation view our introductory slide deck here:
http://www.slideshare.net/Coupons-com-Ltd/brand-activation-boost-campaign-interaction-product-purchase-3-32266821

Coupons.com Limited – Proprietary Information. Please Do Not Copy Activating Product Trial Campaign Examples: Gü Puds, Bakers & Ribena

Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute. Coupons.com Limited – Proprietary Information. Please Do Not Copy Objective: Drive Product Trial

Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute. Coupons.com Limited – Proprietary Information. Please Do Not Copy Activation: “Like” To Get Your Coupon

Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute. Coupons.com Limited – Proprietary Information. Please Do Not Copy Results:

Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute. Coupons.com Limited – Proprietary Information. Please Do Not Copy Objective: Drive Product Trial

Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute. Coupons.com Limited – Proprietary Information. Please Do Not Copy Activation: Register + Print Free Product Coupon

Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute. Coupons.com Limited – Proprietary Information. Please Do Not Copy Results:

Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute. Coupons.com Limited – Proprietary Information. Please Do Not Copy Objective: Encourage Trial (Existing Customers)

Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute. Coupons.com Limited – Proprietary Information. Please Do Not Copy Activation: Open Email & Print Coupon

Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute. Coupons.com Limited – Proprietary Information. Please Do Not Copy Results:

Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute.Coupons.com Incorporated Confidential and Proprietary Information - Please Do Not Copy or Distribute. How can Coupons.com help you? Follow us international-sales@couponsinc.com www.couponsinc.co.uk Sign-up

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